Brett Shanker Email & Phone Number

Greater New York City Area

Washington D.C. Metro Area

- Planned on-field and concourse entertainment, activities, games, presentation, and strategy of several theme nights and fan fest- Produced run of show schedule for all home games, wrote PA scripts, and implemented new sponsored games- Implemented more images, video, and GIFs on Twitter, generating 816,100 impressions from March - September- Increased Instagram followers by 35% by emphasizing gameday photos, entertainment, and engaging captions on our feed and producing both live and edited Instagram Stories- Searched location, hashtags, and team name to interact with fans conversing about our team- Identified, through monitoring analytics, our most engaging content from our photographer and live stream of games- Attended local schools for the "Pinch Onto Books" reading program as well as community events in the Southern Maryland area- Assisted with planning, promoting and selling the Chick-fil-A Backfin Buddies Kids Club program- Collaborated with a local parenting blogger to help promote our Kids Club- Supervised and coordinated the schedules for our in-game entertainment team, the "Blue Crew"- Assisted with the setup and breakdown of autograph sessions, giveaways, stadium events, and concerts- Suggested new sound effects and sound clips to use on gamedays to help engage the crowd- Created the Birthday and Fantasy Football Suite contests, and the "Vote for a Theme Night" promotion on Fan Fest- Assisted with redesigning the team store layout and managing merchandise inventory- Contacted and booked several entertainment acts for theme nights - Performed as the team mascot at local events and schools

New York, Ny

- Led case study on 2017 holiday shopping trends for children’s toys- Created blog content for clients and internally 3-4 times per week while implementing SEO strategies- Assisted with QA of a client’s new e-commerce website launch- Performed audits for internal websites to improve layout and user experience

State College, Pennsylvania

- Researched music/entertainment news for segments during the morning show- Created content for B94.5's Twitter, Snapchat, and Instagram accounts during the morning show- Represented B94.5 at local events while assisting with set up and teardown- Edited and uploaded photos to our website

State College, Pennsylvania Area

- Planned events and distributed marketing collateral on campus and around State College- Promoted and represented Insomnia Cookies at campus, local, and charity events while sampling store items (cookies, cookie cakes, limited time offers, etc.)- Established relationships with campus clubs and organizations

State College, Pennsylvania Area

- Co-host of "The Sports Blitz"- Announced 3 Penn State Basketball games on the air from the Bryce Jordan Center

State College, Pennsylvania

- Promoted BlueWhiteTV at events in State College, resulting in more subscribers and app downloads- Created content for social media platforms and generated 104,000 Twitter impressions from August - January 2017

- Generated 105,000 impressions on Twitter- Attended 4 Penn State sporting events weekly to create social media content with live videos and photos- Improved engagement rate monthly by leveraging Twitter analytics

Piscataway, Nj

Branchburg, Nj

Bachelor'S Degree, Telecommunications

Activities and Societies: The Lion 90.7 FM, PSNTV, Club Kickball VP

Associate Of Arts (Aa), Communication And Media Studies

Activities and Societies: Blue Colt Radio