Brett Sims Email & Phone Number

San Antonio, TX, US

• Recruited to manage sales of the Shiner brand portfolio in the state of Texas for the leading privately-held brewing company with a robust portfolio of top-quality, world-class craft beers from Texas & California.
• Develop and execute plans to build brand strategy, go-to-market strategy, wholesaler support, and chain business for Shiner family working with 29 wholesalers, generating total volume of 5 million cases annually or 75%.
• Provide leadership and direction to four Region Managers, two District Managers, 14 Retail Account Managers, and Texas National Accounts team working with wholesalers to manage sales execution and create strategic.
• Develop action plans with wholesalers and retailers to drive brand sales at street level, including price actions, channel programs and event sponsorships.
• Serve as Texas state liaison between Sales and Brand Management from home office in San Antonio, direct Wholesaler and Retailer partners to build relevant programming in a very competitive craft beer market.

Leuven, BE

• Promoted into newly-created role to manage relationships and grow sales performance at key chain accounts in five states.
• Managed strategic relationships between Anheuser-Busch and key chain customers through improved shelf space, features, shelf pricing, and proper display execution in the states of Texas, Louisiana, Oklahoma, New.
• Coached, trained, motivated, and evaluated a team of three Category Managers, and six Category Space Manager to achieve shelf space and display objectives in off-premise accounts including CST, Stripes, and H-E-B.
• Achieved highest employee engagement rating in the region business unit in 2015.

Leuven, BE

• Relocated to lead sales and marketing development and execution strategy in major markets with full P&L responsibility.
• Provided leadership and direction to nine Market Managers in North Texas, Oklahoma, and New Mexico to maximize performance, improve market share, and drive results in retail accounts in a $1.2B sales territory (A-B’s.
• Performed regular market visits to 30 wholesalers selling 68 million cases of beer to strengthen wholesaler relationships through a hands-on approach, coach and motivate sales teams, and manage compliance with.
• Developed annual sales, price, and promotional plans, cultivated and maintained retailer relationships, ensured effective execution of national, regional and local priorities, and oversaw employee development processes.

Leuven, BE

• Promoted to lead chain sales development and execution strategy at on- and off-premise accounts in the Southwest region.
• Provided leadership to nine Key Account Managers, Category Managers, and Category Space Managers to maximize opportunities working with 50 wholesalers to maintain and expand relationships, and accomplish strategic.
• Managed multiple decision points for an account base that generated annual volume of 20M cases at 2,000 retail outlets.
• Conducted account calls with ~100 chain accounts including Stripes, Winn-Dixie, and Fiesta to lead the joint company strategic account planning process with performance objectives and financial targets.
• Consistently grew sales, distribution, features, market share and profitability at chains in TX, LA, OK, NM, and AR.

St. Louis, MO, US

• Promoted to direct overall sales and service efforts for 75 non-equity A-B wholesalers in ten states.
• Lead a team to successfully sell-in the benefits of carrying and promoting the newly acquired InBev portfolio to A-B wholesalers; developed new department infrastructure, roles, responsibilities, and expectations.
• Successfully transitioned the sales and distribution agreements for the InBev portfolio including Stella Artois, Rolling Rock, Bass, and Becks from 50 non-equity wholesalers to the A-B wholesaler network.
• Navigated through complex state franchise laws which protected existing distributor agreements.
• Worked with a total of 75 distributors in 10 Southwest and Midwest states handling the InBev brands on business plans, local marketing plans, new product and package launches, on- an off-premise sales execution and.

St. Louis, MO, US

• Promoted to fully support region efforts to deliver targeted objectives for volume, revenue, and market share growth.
• Directed Human Resources, Budgeting, and Planning duties for a 70+ person Region that generated annual revenues of ~$1.2 billion from the sale of 140 million cases annually in the states of Texas, Arkansas, Louisiana.
• Served as trusted advisor to Region Vice President, and assisted in development of region annual business and revenue plans.
• Coached, trained, motivated, and evaluated a team of 12 direct reports, including Administrative Assistants, Business Analysts, Pricing Analysts, and Geographic Marketing Managers; administered a $30 million annual.

St. Louis, MO, US

• Relocated to lead sales and profitability growth initiatives with H-E-B, the largest chain in the Southwest region.
• Led and managed business, promotions, distribution, sales, and pricing initiatives for the H-E-B account.
• Managed account plans/objectives, prepared and presented account business reviews, and utilized information-based tactics to sell-in and implement national promotions through category management and pricing strategies.
• Expanded shelf space initiatives solidifying Category Space Captain status.

St. Louis, MO, US

• Promoted and relocated twice to increase profitable sales and market share by strengthening wholesaler performance.
• Provided direction and leadership to 4 wholesalers selling 7 million cases in Southwest Wisconsin, and 6 wholesalers selling 2 million cases in Northwestern Wisconsin to maximize brand awareness, distribution, sales.
• Conducted regular market visits to communicate region priorities, identify sales opportunities, develop pricing plans and selling strategies, motivate wholesaler sales teams, and ensure compliance with the Wholesaler.
• Built annual strategic business plans that delivered targeted growth in both on- and off-premise channels.
• Cultivated retail relationships and led the implementation and execution of national and regional marketing programs.
• Built rapport with small chains through business reviews, entertainment, and business-building initiatives.

St. Louis, MO, US

• Recruited upon graduation from college to perform operations and financial analyses of Anheuser-Busch wholesalers.
• Designed and implemented new wholesaler sales and service structure utilizing automated routing software.