Recruited to manage sales of the Shiner brand portfolio in the state of Texas for the leading privately-held brewing company with a robust portfolio of top-quality, world-class craft beers from Texas & California.• Develop and execute plans to build brand strategy, go-to-market strategy, wholesaler support, and chain business for Shiner family working with 29 wholesalers, generating total volume of 5 million cases annually or 75% of national volume.• Provide leadership and direction to four Region Managers, two District Managers, 14 Retail Account Managers, and Texas National Accounts team working with wholesalers to manage sales execution and create strategic initiatives to drive sales.• Develop action plans with wholesalers and retailers to drive brand sales at street level, including price actions, channel programs and event sponsorships.• Serve as Texas state liaison between Sales and Brand Management from home office in San Antonio, direct Wholesaler and Retailer partners to build relevant programming in a very competitive craft beer market.

Promoted into newly-created role to manage relationships and grow sales performance at key chain accounts in five states.• Managed strategic relationships between Anheuser-Busch and key chain customers through improved shelf space, features, shelf pricing, and proper display execution in the states of Texas, Louisiana, Oklahoma, New Mexico, and Arkansas.• Coached, trained, motivated, and evaluated a team of three Category Managers, and six Category Space Manager to achieve shelf space and display objectives in off-premise accounts including CST, Stripes, and H-E-B.• Achieved highest employee engagement rating in the region business unit in 2015.

Relocated to lead sales and marketing development and execution strategy in major markets with full P&L responsibility.• Provided leadership and direction to nine Market Managers in North Texas, Oklahoma, and New Mexico to maximize performance, improve market share, and drive results in retail accounts in a $1.2B sales territory (A-B’s third largest).• Performed regular market visits to 30 wholesalers selling 68 million cases of beer to strengthen wholesaler relationships through a hands-on approach, coach and motivate sales teams, and manage compliance with Wholesaler Equity Agreement.• Developed annual sales, price, and promotional plans, cultivated and maintained retailer relationships, ensured effective execution of national, regional and local priorities, and oversaw employee development processes.

Promoted to lead chain sales development and execution strategy at on- and off-premise accounts in the Southwest region.• Provided leadership to nine Key Account Managers, Category Managers, and Category Space Managers to maximize opportunities working with 50 wholesalers to maintain and expand relationships, and accomplish strategic account objectives.• Managed multiple decision points for an account base that generated annual volume of 20M cases at 2,000 retail outlets.• Conducted account calls with ~100 chain accounts including Stripes, Winn-Dixie, and Fiesta to lead the joint company strategic account planning process with performance objectives and financial targets.• Consistently grew sales, distribution, features, market share and profitability at chains in TX, LA, OK, NM, and AR.

Promoted to direct overall sales and service efforts for 75 non-equity A-B wholesalers in ten states.• Lead a team to successfully sell-in the benefits of carrying and promoting the newly acquired InBev portfolio to A-B wholesalers; developed new department infrastructure, roles, responsibilities, and expectations.• Successfully transitioned the sales and distribution agreements for the InBev portfolio including Stella Artois, Rolling Rock, Bass, and Becks from 50 non-equity wholesalers to the A-B wholesaler network.• Navigated through complex state franchise laws which protected existing distributor agreements.• Worked with a total of 75 distributors in 10 Southwest and Midwest states handling the InBev brands on business plans, local marketing plans, new product and package launches, on- an off-premise sales execution and promotional activity.

Promoted to fully support region efforts to deliver targeted objectives for volume, revenue, and market share growth.• Directed Human Resources, Budgeting, and Planning duties for a 70+ person Region that generated annual revenues of ~$1.2 billion from the sale of 140 million cases annually in the states of Texas, Arkansas, Louisiana, New Mexico, and Oklahoma.• Served as trusted advisor to Region Vice President, and assisted in development of region annual business and revenue plans.• Coached, trained, motivated, and evaluated a team of 12 direct reports, including Administrative Assistants, Business Analysts, Pricing Analysts, and Geographic Marketing Managers; administered a $30 million annual region budget.

Relocated to lead sales and profitability growth initiatives with H-E-B, the largest chain in the Southwest region.• Led and managed business, promotions, distribution, sales, and pricing initiatives for the H-E-B account. • Managed account plans/objectives, prepared and presented account business reviews, and utilized information-based tactics to sell-in and implement national promotions through category management and pricing strategies.• Expanded shelf space initiatives solidifying Category Space Captain status.

Promoted and relocated twice to increase profitable sales and market share by strengthening wholesaler performance.• Provided direction and leadership to 4 wholesalers selling 7 million cases in Southwest Wisconsin, and 6 wholesalers selling 2 million cases in Northwestern Wisconsin to maximize brand awareness, distribution, sales, and market share growth.• Conducted regular market visits to communicate region priorities, identify sales opportunities, develop pricing plans and selling strategies, motivate wholesaler sales teams, and ensure compliance with the Wholesaler Equity Agreement.• Built annual strategic business plans that delivered targeted growth in both on- and off-premise channels.• Cultivated retail relationships and led the implementation and execution of national and regional marketing programs.• Built rapport with small chains through business reviews, entertainment, and business-building initiatives.

Recruited upon graduation from college to perform operations and financial analyses of Anheuser-Busch wholesalers.• Designed and implemented new wholesaler sales and service structure utilizing automated routing software.