Brett Baldwin Email and Phone Number

Oversee revenue generation, sales team scaling, pricing research, and marketing strategy, develop and implement comprehensive go-to-market strategies that have increased market penetration and generated revenue growth, successfully solved significant business issues, including: reducing Bill of Materials (BOM) costs, developing pipeline clarity and consistency, resolving design-related challenges, and optimizing product profitability, drove a substantial increase in the BANT qualified pipeline from $890,000 to $5,173,500, utilizing targeted sales methodologies and refining the sales process, developed and introduced a new customer journey workflow, increasing relevant touch points by 3x and improving CSAT, led outbound activity increase by 157% through the personalized development of the team, implemented effective marketing sequences, messaging, and targeting, and rightsized the staff to align with financial objectives and implemented a sales coverage plan to optimize resource allocation.

Orchestrated double-digit growth for seven consecutive years as a sales leader, significantly expanded market share in the EdTech sector, directly managed an eight figure ARR software target, consistently exceeded sales quotas and achieved revenue growth objectives, secured and nurtured relationships with four of the largest acquisition accounts (ranging from $1.1 million to $5.4 million), introduced and enforced standardized sales processes, metrics, and expectations, resulting in consistent sales performance improvements across the organization, led recruitment and interview efforts for sales and pre-sales team members, identified top talent to build high-performing teams, achieved top honors within the organization for most net-new acquisitions, awarded President's Club recognition each year at Lightspeed Systems, played an integral part in Lightspeed’s growth to over 20 million users and participation in two strategic growth investments and the acquisition of CatchOn.

Delivered exceptional revenue growth from a six digit annual revenue to an eight digit annual revenue in six years, drove the company's transformation into a market-leading Managed Service Provider (MSP), successfully implemented new technologies into the internal tech stack (including a CRM transition), implemented new inventory and procurement systems, improving operational efficiency and enabling rapid business expansion, managed financial policy and maintained solvency while developing and implementing annual business plans and financial forecasts, developed talent acquisition strategies, attracting and retaining top-performing organizational wide hires, and building a high-performing organization, led the development of a managed services practice, built and managed a hosted data center, and established one of Idaho's largest education-based ISPs, earning multiple industry awards for partnerships with EdTech providers.

Effectively increased overall market share within Orange County, obtained new business accounts by identifying target market leads through referrals, conducted additional research to identify prospect eligibility, developed and presented executive summaries with persuasive business cases to C-level executives and support staff, produced follow-up presentations to transition the accounts, created and administrated custom fleet management solutions, leveraged various professional networks to generate new business, analyzed financial documents and contracts, influenced buyer decisions on a conceptual model, built initial and long-term relationships with decision makers and managed national accounts.