National furniture and homewares concept store.The Alfresco Room designs, manufactures and curates exciting interior and outdoor concepts. Founded in Noosa, big on lifestyle we deliver premium furnishing and home solutions Australia wide.

Unique multi- brand lifestyle concept store.Fusing surf fashion lifestyle and design.

Beyond is proudly one of Australia's leading entertainment, production, & distribution companies. My appointment is within the home entertainment division which encompasses both physical and digital B2B retail sales. www.beyondhe.com.au.Reporting to the GM, the principal task of this role is to lead sales, brand and strategic objectives in collaboration with national and international retail partners, content providers and business collaborates. The role involves the leadership, development and delivery of strategic programs for global entertainment brands and delivering content programs for both digital and physical distribution.The role involves business development and retail trading and negotiations with leading retail organisations including but not limited to JB HI-FI, Sanity, Kmart, Apple, and Google. KEY RESPONSIBILITIES:• Manage and lead a team of national account managers and marketing professionals across Australia and New Zealand.• Develop, monitor and manage sales and marketing budgets.• Lead strategic sales and marketing approach.• Analyse and synthesize data in order to monitor and lead strategic plans.• Lead product and campaign strategies within a B2B FMCG retail environment.• Develop trading terms and execute high level contract negotiation.• Membership of acquisition/contract committee and leadership team.• Provide and organize corporate hospitality for key customers.

Reporting to the GM, the key mandate of this role was to collaboratively develop & drive product, brand and strategic business objectives across the Sales, Marketing and Creative departments. The role involves the leadership, development and delivery of strategic marketing programs for global entertainment brands. I also sat on the leadership committee with accountability for setting the operational, financial and strategic business directions within our operating market.KEY RESPONSIBILITIES:• Manage marketing staff, product managers and the company’s creative division.• Monitor and ensure ROI on all marketing and PR investments.• Drive campaign development and product launch strategies for B2B customers.• Oversee and develop trade show activity and collateral.• Campaign strategy and B2C retail engagement initiatives for instore and online.• Lead strategic product initiatives to grow large entertainment brands.• Commercially focus the product, creative and marketing divisions.• Develop social and e-commerce strategy to grow the companies B2C business.• Provide and organize corporate hospitality for key customers.

KEY RESPONSIBILITIES:• Manage a team of seven graphic designers and three multimedia AV specialists. • Engineer product and campaign concepts for leading entertainment brands.• Create artwork and layouts across print, web and packaging media. • Manage and direct all studio workflow to ensure timely delivery of material.• Deliver Innovative packaging solutions and effective retail point of sale executions.• Collaborate and retain the integrity of national and international brand identities.

Destra Corporation LTD (ASX:DES) now delisted was an independent Australian owned media and entertainment company based in Richmond, Victoria. Destra was founded by Domenic Carosa. Destra's interests spanned film, internet, music, theatre, magazines and retail. Destra was Australia’s largest digital provider of music in 2006.KEY RESPONSIBILITIES:• Manage a team of eight graphic designers. • Work concurrently with the marketing team to develop retail B2B retail collateral.• Create brand identities and effectively apply them to an FMCG environment. • Manage and direct all studio workflow to ensure timely delivery of material.• Proof and sign off on substantial print run investments.• Design and create all trade show and B2B marketing collateral.

Now delisted, Magna Pacific Holding LTD (ASX: MPH) was a wholesale distribution company operating in the retail FMCG sector. Its later operations were primarily securing and trading licensed Home Entertainment brands on VHS and DVD. The business ran B2B sales, marketing, creative and distribution operations with its customer base being the largest retailers in the country. The early 2000’s saw the company featured in the Business Review Weekly fast 100 list. Later it was bought by the Destra Corporation (ASX: DES).Responsibilities:• Manage a team of six graphic designers. • Design and manage the execution of all trade marketing collateral and Point of Sale.• Manage and deliver all studio projects to deadline. • Oversee and maintain all workstations and order studio consumables.• Proof and sign off on substantial print run investments.• Liaise and maintain relationships with global brands.• Support and collaborate with the marketing team.