Brett Weiner Email & Phone Number

United States

Greater Boston

• Established a consulting business that integrates with clients as a flexible extension of their in-house team to drive product-centric creative, branding, and design projects.
• Supercharge the flow of clients’ creative output by dynamically delivering a wealth of content backed with extensive experience.
• Quickly build strong working relationships with clients to guarantee efficient project communications and secure steady future business.
• Proactively identify new business opportunities for clients by regularly presenting unsolicited concepts that unlock a fresh perspective on their products and brands.
• Collaborated with the Wolverine World Wide Director of Trend and Color to publish global creative macro-trend, micro-trend color, graphic and materials forecast for use by their sport and outdoor brands.
• Creative-directed 10 complete product seasons for the Nixon global line to inspire the design of watches, bags, apparel, headwear, and accessories.

Orlando, Florida Area

• Headed all aspects of product creation for the Corkcicle brand including strategy, merchandising, product management, development, and design.
• Partnered with CMO to author the high-level product vision for the brand.
• Defined and implemented long/short-term product roadmaps and seasonal assortments to meet market positioning, margin requirements, and brand alignment.
• Collaborated cross-functionally with executive leadership to align business initiatives, and steward product initiatives through the organization.
• Set quality expectations for market ready products and defined the inspection process.
• Fueled a rapidly growing 75million dollar business with a steady pipeline of tastefully designed, innovative products for the gift, outdoor, surf, and lifestyle markets.

Encinitas, California

• Led the global product team to craft and implement creative design direction for four global collections plus twelve additional capsules yearly with concept stories, color palettes, materials direction, and graphic.
• Reduced ambiguity in the Nixon creative process by implementing a goal-driven strategic framework; aligning how we focused our creative energy with the seasonal business needs.
• Authored five seasonal stories for the product department over three years that became fully integrated global campaigns.
• Creative directed and designed a highly collectible multi category capsule in collaboration with skateboard art icon Craig Stecyk.
• Designed three editions of the Rock LTD collection in collaboration with the Grammy’s, that reimagined rock memorabilia from legendary artists like Keith Richards, Elton John, Steven Tyler, Iggy Pop, and Dave Grohl.

Encinitas, California

• Planned, designed and managed a highly visible $10 million multi-category business comprised of limited editions, collaborations, and retailer exclusives for an innovative action sport lifestyle brand.
• Structured Nixon’s Special Projects into a planned business from the ground floor by defining optimal delivery windows, target distribution channels, strategic project alignments, and appropriate product assortments.
• Drove a roster of 50+ special projects annually from pitch through retail launch with partners like Colette Paris, Barneys New York, John John Florence, Steven Harrington, and Mike D.
• Unified product messaging by working with cross-functional leaders to ensure Special Projects strategically supported their inline seasonal initiatives.
• Designed and developed a custom watch for Superbowl Champion Drew Brees with only nine units produced and gifted to his closest circle.
• Designed an exclusive watch for Liberty of London that sold 200 units out in one day.

Burlington, Vermont Area

• Started at JDK Design on their color team working primarily with their outdoor footwear brands to generate seasonal creative stories and color palettes. Responsibilities evolved into color team oversight, trend.
• Thrived in a multi-account environment to provide clients with creative insight supported from a branded rational, emotional, and cultural perspective.
• Led a team of color designers to generate 500 - 750 new footwear color/material designs each year.
• Successfully introduced Merrell to a new, and younger audiences/retailers as a key architect and designer of the strategy, creative direction, and styling for the Merrell Origins collection.
• Contributed to the most successful Wolverine World Wide product launch to date, and initiated a new brand outlook toward color and sport with the Merrell Barefoot Collection (over 1,000,000 units sold in the first year).

• Inform studio clients about emerging relevant trends, and their evolution
• Concept, and develop seasonal creative stories at the brand level
• Identify, and implement key strategic product initiatives
• Creative direction of product design, and styling
• Merchandise seasonal color, and materials offerings
• Progressive surface design/application for client’s product

Burlington, Vermont Area

• Drove the product creation and merchandising for the Gravis global bag, accessory, and apparel collections.
• Improved efficiency and performance within bags, accessories, and apparel categories by consolidating the global line, standardizing components, and thoughtfully building new products in key price and market positions.
• Developed global seasonal product creative direction including color palettes, material selections, and graphic directions.
• Designed and merchandised color and material-ways for new and existing products.
• Presented Gravis product lines at international sales meetings.
• Managed all relationships with artists, designers, and collaborating brands.