As the Chief Operating Officer (COO) at Mancini's Sleepworld, I oversee merchandising and marketing strategies with total Profit and Loss accountability. I lead efforts to optimize the presentation and promotion of our products, ensuring they align with market trends and consumer preferences. With a strategic focus on driving sales and enhancing profitability, my teams implement initiatives to maximize revenue and minimize costs across various operational areas. Collaborating closely with the executive team and Private Equity, I develop comprehensive plans that not only elevate our brand presence but also ensure financial success, reinforcing Mancini's Sleepworld as the place to Sleep Better to Live Better.

As the Chief Revenue Officer at Mancini's Sleepworld, I specialize in creating new revenue streams, value creation, and ensuring EBITDA targets are met/exceeded. Leading the merchandising and marketing teams, I drive revenue generation, strategy, and execution by optimizing partnerships, creating sales velocity, optimizing profitability, and driving traffic into our stores and website. With a keen focus on innovation and optimization, my teams lead sustainable value creation for our private equity ownership.

Partner with executive leadership to develop the strategy and execute the plan delivering Flexsteel's goals. This includes motivating, recruiting, retaining and developing the talent of a team of 12 sales professionals to exceed the plan.• Exceeded sales quota by $22 million and exceeded quota by 32%• Secured new business with Sam’s Club through placement of product into 100 store test• Delivered +48% comp store growth by changing the consumer experience with Flexsteel branded display

Lead SSB's Omni Channel to drive business performance with existing retail partners while generating new business by expanding distribution into new retailers.• Secured new business including placement in 1,725 new DIY locations and generated over $40 million in incremental business within the warehouse channel.• Drive business performance by leveraging industry knowledge and consumer insights to create plans that increase sales performance and growth.• Build people and systems capabilities to ensure smooth, efficient business operations while maintaining high-quality sales performance by selecting strong, diverse talent and creating an environment where people are inspired to do their best work.

Led SSB’s National/Omni channel merchandising & channel marketing strategy to drive top & bottom line growth with ‘Big Box’ dealers.• Led $550 million in merchandising revenue with Sam’s Club, Macy’s & other Omni retailers• Planned & delivered the training for the re-launch of iComfort & Perfect Sleeper at the National Sales meeting• Created derivative/custom products for key retailers delivering ~$375MM in sales revenue

Lead, coordinate, and support dealer and Mass Channel business initiatives to provide dealers with best in class merchandising and marketing strategy, product assortment, promotional activity, and pricing to drive commercial growth.• Create and oversee over $400 million in product merchandising plans with 5 Mass Channel retailers to optimize account sales and profitability.• Drive marketing programs that grow both the retailers and Serta’s business.• Drive the ‘Serta Brand Story’ through the RSS sales teams

Integral member of the Plant’s Triad management team managing sales at Serta's largest North American factory. • Planned, controlled & directed the activities of assigned sales representatives & key account managers to develop sales personnel & attain maximum sales volume & profits while supporting the commitment to growing our customers’ business. • Proactively analyzed & interpreted trends, presented findings & made recommendations to senior management; managed local advertising, incentives & other promotional activities. • Prepared & conducted sales meetings for sales force & assisted in major retail selling initiatives

Integral member of the Plant’s Triad management team. Planned, controlled and directed the activities of assigned sales representatives while also managing a large regional account to develop sales personnel and attain maximum sales volume and profits while supporting the commitment to growing our customers’ business. Proactively analyzed and interpreted trends, presented findings and made recommendations to senior management; managed local advertising, incentives and other promotional activities. Prepared and conducted sales meetings for sales force and assisted in major retail selling initiatives.• President’s Club winner as top sales manager in the company.

Sells Serta's products and services in order to attain maximum sales volume. Implements Company programs and sales strategies for increasing sales and profits, utilizing the principles of the Marketing Star as well as a broad knowledge of Serta's policies, products and services. Coordinates and implements sales and merchandising presentations and ensures superior sales service for established accounts. Develops new prospects on an ongoing basis.

• Advises parents and/or legal guardians of student progress for the purpose of supporting teacher’s expectations, developing methods for improvement and/or reinforcing classroom goals in the home environment.• Assesses student for the purpose of providing feedback to students, parents and administration regarding students’ progress, expectations, goals, etc.• Assists other teachers for the purpose of implementing curriculum.• Collaborates with school personnel, parents and various community agencies for the purpose of improving the quality of student outcomes, developing solutions and planning curriculum.• Demonstrates methods required to perform assignments and/or skills (e.g. lab experiments, athletic techniques, etc.) for the purpose of providing the students with the necessary skills to perform the tasks safely and/or accurately.• Directs instructional assistants, volunteers and/or student aides for the purpose of providing an effective school program and addressing the needs of individual students.• Instructs students for the purpose of improving their success in academics through a defined course of study.• Monitors student activities (e.g. classroom, lunch, grounds, etc.) for the purpose of providing a safe and optimal learning environment.• Prepares teaching materials and reports (e.g. grades, attendance, anecdotal records, etc.) for the purpose of implementing lesson plans and providing documentation of teacher and student progress.• Reports incidents (e.g. fights, suspected child abuse, suspected substance abuse, etc.) for the purpose of maintaining personal safety of students, providing a positive learning environment and adhering to Education Code, district and/or school policies.• Participates in various meetings (e.g. parent conferences, in-service training, site meetings, etc.) for the purpose of receiving and/or providing information and/or meeting credential requirements.