Brett Nicholson Email & Phone Number

San Diego - US | Tokyo - JP, US

Scottsdale, Arizona, US

• Created and executed regional marketing strategy and plan for the Intelligent (Imaging) Sensing Group’s (ISG) consumer, commercial and industrial imaging solutions in the Americas region.
• Trained and led engagement with sales and FAE teams to achieve ISG revenue growth targets exceeding $40M annually, and 2X the market growth rate for 4 out of 5 years.
• Conducted market research in emerging markets to identify targets and then led sales initiatives to increase customer base, create new demand, and to drive revenue growth and market share.
• Demonstrated ability to understand and solve complex problems - seen as Imaging’s ‘Go-To Guy’ for troubleshooting, problem solving, assistance and information.
• Collaborated across the organization to define (roadmap), then market and promote imaging components, modules and system solutions throughout the region.
• Authored marketing collateral, presentations, training, webinars and tools to enable and motivate direct, rep and distribution sales teams to promote ISG solutions.

Chelmsford, England, GB

• Led and managed all sales, business development, marketing activities establish and grow company’s imaging business in U.S. defense, security and surveillance markets
• Completed thorough market and program analysis to create, develop and execute business plan to enter and establish >$10M market share in the U.S. Defense market.
• Launched new low-light, CMOS camera and module product line from ground up within two years, including product definition and marketing collateral.
• Led company penetration and engagement with government agencies, program offices, and subcontractors, positioning business for future, profitable growth.
• Acted as Program Manager and primary interface for customer accounts and programs, and managed across the organization to ensure deliverables completed on schedule.

Chelmsford, England, GB

• Led and managed all sales, business development, marketing activities for the company’s $15M RF Power solutions division in the U.S. Defense, Electronic Warfare, and Radar market.
• Developed and managed customer relationships in the U.S. and Canada to exceed order targets, collaborating internally and cross-functionally to ensure revenue targets achieved.
• Oversaw and managed multiple aspects of program to conduct regular program reviews to ensure company met goals and schedules within budget.
• Developed, executed and communicated marketing plans, increasing business and capture new opportunities within U.S. DoD programs.
• Collaborated with finance, engineering and commercial teams to prepare/issue sales proposals, prepare and perform cost/price analyses, review and negotiate subcontract terms and conditions, and effectively manage.
• Authored customer account plans, monthly business reviews, forecasts and managed CRM database to share customer, market and program knowledge to global stakeholders.

Chelmsford, England, GB

• Led and managed Americas sales team to deliver double-digit orders and sales growth for RF Power and the Instruments divisions, with annual revenue exceeding $81M. Created and implemented effective opportunity and.
• Developed and implemented strategic sales plans for Americas region to deliver orders >120% above plan for three product lines: Hi-Rel Semiconductor, RF Power Solutions, High Performance Imaging Solutions and to drive.
• Developed processes and procedures for Account Development Plans and Business Capture plans to drive growth with key and emerging accounts.
• Built executive level relationships with key customers to understand their business, strategies, and needs to better identify opportunities and solutions to address those future needs.
• Increased collaboration and partnership with customers by increasing engagement in other functional (operations, engineering, supply chain), and which contributed to driving y/y revenue growth by >25%.
• Restructured and rebuilt relationship with sole distributor of gas sensing products to better track, monitor, drive business growth and improved end customer relationships.

Chelmsford, England, GB

• Managed key strategic customer relationship for company’s major RF and Imaging accounts, contributing over >$40M and >40% of the company’s annual revenue in the Americas.
• Built and strengthened relationships with key executives at the business leverl and key stakeholders at a technical level within OEM accounts to increase y/y revenue and to define direction for the development of.
• Championed first strategic initiative to establish a ‘service’ agreement with major account to solidify company’s market share within account.
• Maintained open communications and utilized organization to prevent or resolve conflicts between colleagues and between customers and the company.
• Managed reports, accounts plans, and quarterly business reviews internally and externally to convey accurate picture of current status, risks, problems, and direction of the customer relationship.

Chelmsford, England, GB

• Led and managed direct and channel sales to achieve annual company objectives of >$10M for medical, scientific and dental imaging business in the western North American region.
• Met or exceeded orders and sales targets four years in a row in marketing and selling charge-coupled device (CCD) sensors and solutions.
• Delivered 114% CAGR revenue growth in first three years, increasing annual medical and scientific imaging revenue from $550K to $6M. Increased dental imaging revenue by >110% over the same period, from $400K to $4M by.
• Proactively identified and communicated key market data throughout organization identifying market demographics, customer and market drivers, barriers to sales and orders, current and future product requirements, and.
• Identified future sales opportunities in excess of US$10M per annum which helped lead the internal investment and development of new products and positioned the company for longer term revenue and market share growth.

Managed sales, marketing, and business development for U.S. and international customers, distributors, OEMs and strategic accounts with total annual revenues exceeding US$5M for SITe’s charged-coupled device (CCD) sensor business in all applications worldwide. Developed sales opportunities in global markets; pursued opportunities using other applications.