Owned ROAS for a 6-figure monthly digital marketing budget for a digitally native sustainable bedding brand.Focused on new customer acquisition through core ad platforms like Facebook, Google, Instagram, TikTok, Bing, Amazon, podcasts, affiliates (ShareASale and Rakuten), and influencer marketing (Shopify Collabs).Through continuous refinement of ad spend, achieved increased efficiency of 30% in first three months.Reduced marketing spend by 40% YoY 2021-2022 while still growing revenue on SheetsGiggles.com and Amazon.com/sheets.Ranked #309 in the Inc. 5000 list of fastest-growing private companies.Built and maintained strategic partnerships and relationships with influencers, other brands, and marketplaces.Secured partnerships with major voices to expand on messaging and national brand awareness.

Oversee all marketing for a globally recognized brand and entertainment company (Explosm.net). Board games, two video games, two TV Shows, and the largest animated channel on YouTube with 11 million subscribers.Maintained and managed both B2C and B2B marketing, driving consumers to eCommerce platforms as well as Amazon, while managing and maintaining wholesale accounts.Instrumental in three crowdfunding campaigns with over $4,500,000 raised. Acted as campaign manager for one project which raised $3,500,000 from over 55,000 backers.In charge of planning and attending conventions, networking, pitching partnerships and funding ideas, and project development. Initiated two contracts for multi-million-dollar projects through personal networks.

Grew a small fitness and wellness clinic that had previously peaked for five years, by 1000% in 18 months. Created digital content that told client stories through photographs and videos.Designed and maintained the website and all social media presence, and developed thoughtful client incentives that allowed the brand to grow significantly.

Responsible for all outbound communication of the college, for bothmarketing and the PR departments. Responsibilities included developingmass email and mailer strategies, analyzing results and making informedchanges, telling student stories to donors and future students throughproduced video content and digital solutions, and producing anddesigning the college magazine, newsletters, and donor letters.