Brett A. Blake

Brett A. Blake Email and Phone Number

CEO @ Annuity.com
Gilbert, AZ, US
About Brett A. Blake

For years, I worked as a turnaround CEO, helping companies find their way through tough times. Sometimes we achieved remarkable growth, pushing toward billion-dollar revenues. Other times, success meant simply keeping the lights on when a company's debt was twice its sales. Each challenge taught me something valuable about business, leadership, and humility.Life took an unexpected turn when I had the rare privilege of stepping away from business entirely. Along with my wife and daughter, I volunteered for three years leading other missionaries in Denver, Colorado of all places. No spreadsheets, no board meetings—just people helping people. Those years changed me profoundly, shifting my perspective on what truly matters.Shortly after I returned, I met Bill Broich and his partners, who were looking to sell Annuity.com. I knew nothing about annuities at the time, but as I dove into learning, something clicked. Here was a business where everyone could win: retirees finding financial security, agents building meaningful careers helping others, and a company growing by doing good. Today, we've transformed Annuity.com into something special—creating ownership opportunities for our agents and helping them serve retirees across America. After all these years in business, I've finally found my true north: helping others succeed while doing work that matters.

Brett A. Blake's Current Company Details
Annuity.com

Annuity.Com

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CEO
Gilbert, AZ, US
Brett A. Blake Work Experience Details
  • Annuity.Com
    Ceo
    Annuity.Com
    Gilbert, Az, Us
  • Annuity.Com
    Ceo
    Annuity.Com Jan 2024 - Present
  • Side Factor, Llc
    Board Advisor And Executive Coach
    Side Factor, Llc Jul 2023 - Present
    Provided tailored executive coaching, executive search, and board advisory services to high-net-worth Family Offices, Private Equity Firms, and Chief Executive Officers. I helped clients identify and overcome challenges, enhance their leadership and management skills, achieve their strategic objectives, and provide quality deal flow to Family Offices.
  • Advocare
    Chief Executive Officer
    Advocare Oct 2017 - Jul 2018
    Richardson, Texas, Us
    As CEO of a privately-held nutrition and sports supplement company, I led the development and introduction of a comprehensive 5-year strategy to return the company to growth, modernize operations, and expand internationally. After just 5 months as President of Global Sales & Strategy, I was promoted to CEO, where I helped reinvigorate the sales force and improve the trend line by 5x in less than 8 months.
  • Origami Owl
    Chief Executive Officer
    Origami Owl 2015 - 2017
    Chandler, Az, Us
    As CEO and portfolio leader for two privately held consumer-focused direct sales companies - Willing Beauty Company and Origami Owl - I have led each at different stages of development. At Origami Owl, I guided the founders through the most challenging years as they responded to a downturn in sales months after entering into their first private equity partnership. Under my leadership, the company saw an EBITDA increase of more than 12x during the first full year and the acquisition of the willa cosmetics brand, which was used as the foundation for the leading-edge social sharing company launched under the new Willing Beauty Company skincare brand.
  • Beachbody
    Member Board Of Directors
    Beachbody 2013 - 2017
    El Segundo, Ca, Us
    After authoring the company's direct-selling division's growth strategy, I became the only Independent Board Member for the world's in-home fitness leader.
  • Beachbody
    Managing Director Of Team Beachbody And Executive Vice President
    Beachbody 2010 - 2013
    El Segundo, Ca, Us
    As Managing Director, Executive Vice President, and Senior Vice President for Team Beachbody, I successfully turned around the direct-selling business and grew direct-selling revenues from $50M to $300M+ in just three years. I directed a team of 39 FTEs and 95K+ entrepreneurs (Coaches) representing the country's top in-home fitness brands.While leading Team Beachbody we introduced a new sales program and monthly target benchmark that resulted in a more efficient and focused sales force, completely rebuilt the department, hired new talent and retrained existing staff, drove annual revenue growth at a rate of 68%, introduced a successful social media selling program that generated 60%+ of revenues, and increased the number of Coaches earning enough to pay for products by 94% and the number of Coaches earning a full-time income by 105%, resulting in a 35% increase in average revenue per Coach
  • Jewel Kade
    Chief Executive Officer
    Jewel Kade 2013 - 2014
    Brett led Jewel Kade, a multi-million dollar fashion brand founded by Janet Kinkade, through a significant transformation and successfully guided the company to a long-term partnership with Thirty-One Gifts, a top-ten direct selling company.Despite the critical importance of the sale for the company, the timing of the announcement posed a significant challenge for the employees, many of whom were friends and family of the founder. The announcement was scheduled just two weeks before Christmas. Brett understood the importance of supporting the Jewel Kade team and immediately took action. He proactively reached out to several executives in the area and organized a special "job fair" on-site the day after the announcement. This effort resulted in all employees who wanted to continue working finding new job opportunities, and the founders and their employee family were able to enjoy happy holidays that year.
  • Acceptx Financial Solutions, Inc.
    Chief Executive Officer
    Acceptx Financial Solutions, Inc. 2007 - 2009
    Under Brett's leadership, this company was successfully repositioned to focus on managing point-of-purchase and patient-financing opportunities specifically for orthodontists and elective procedure physicians. This strategic shift allowed the company to better serve its target market and ultimately led to the successful sale of the company to a strategic buyer.
  • Harvest Global Management Ltd
    President
    Harvest Global Management Ltd 2005 - 2007
    As President of HGML, Brett led a dynamic direct-selling consulting group that provided expert guidance to large corporations seeking to incorporate direct-selling into their channel portfolio, as well as private equity professionals looking to invest in direct-selling companies. Through Brett's leadership, the company successfully assisted clients in expanding their reach and achieving their business objectives in the highly competitive direct-selling industry.
  • Usana Health Sciences
    Vice President, Marketing
    Usana Health Sciences 1999 - 2004
    Salt Lake City, Utah, Us
    Brett was recruited by the Board of Directors to turn around a nearly delisted public company with 3 years of declining sales.Managed 50 employees across 2 international offices (sales, customer service, operations, marketing, and finance).Developed and executed pricing and product development strategies resulting in a 488% increase in earnings from operations and corresponding sales growth, adding more than $500M in shareholder value in 3 years.Launched a successful new skincare product line exceeding sales targets, generating ~$10M in 5 months.Led the turnaround and right-sizing of subsidiaries in Australia and New Zealand, doubling sales from $12.5M to $24.5M after 13 months of declining sales and returning the market to positive sales growth with $36M in sales in 3 yearsIn addition to his role as VP of Marketing, Brett also served as General Manager Australia/New Zealand;
  • Xtra Online, Inc.
    Director, Marketing
    Xtra Online, Inc. 1998 - 1999
    As the head of marketing for XTRA Online, a pre-IPO start-up venture offering travel management software to businesses, Brett led all marketing activities during the emergence of the internet as a commercial platform. During his tenure, he navigated the challenges and opportunities presented by the rapidly evolving digital landscape and worked to position XTRA Online as a leading provider of travel management solutions for B2B clients.
  • Pepsico Inc./Frito Lay, Inc.
    Associate Product Manager
    Pepsico Inc./Frito Lay, Inc. 1996 - 1998
    Purchase, New York, Us
    As a first-year marketing associate, Brett led the go-to-market campaign for Frito-Lay during the critical Memorial Day to 4th of July selling season, which resulted in beating Wall Street’s expectations with a 17% year-over-year growth in the US. This achievement was particularly impressive given the challenge of dealing with leftover empty shelf space from a competitor's failed attempt the previous year. Later in the same year, Brett was recognized by PepsiCo's Chairman for leading a cross-functional team that flawlessly executed the launch of "Deli-Lay's" in under six months, from concept to in-store. In recognition of this success, Brett was then asked to join the team assigned to relaunch Cracker Jack after its acquisition by Frito-Lay.
  • Open Market, Inc.
    Intern
    Open Market, Inc. 1995 - 1995
    Brett made friends, copies, and led the company's response to online privacy legislation in DC and assisted as analyst in marketing department.
  • Melaleuca, Inc.
    Director Marketing Communications
    Melaleuca, Inc. 1992 - 1994
    Idaho Falls, Id, Us
    Brett had the opportunity to shadow Melaleuca's CEO, Frank VanderSloot, for several years before pursuing his MBA at Harvard Business School. During this time, he was able to participate in every senior management meeting and lead public relations and later marketing communications for the consumer direct marketing company, which experienced explosive growth from $20 million to $210 million. As a member of the senior management team, he also led public and government relations efforts and successfully lobbied the state legislature to obtain changes in legislation, enabling the launch of a new $12 million product line.
  • Us Senator Orrin Hatch
    Intern
    Us Senator Orrin Hatch 1991 - 1991
    Brett interned with Senator Hatch's Press Secretary Paul Smith, and was lucky enough to tag along with the Senator to events on the Hill and to in-studio press interviews. Also,Brett played short-stop on the staff softball team.

Brett A. Blake Skills

Start Ups Entrepreneurship Strategy Cross Functional Team Leadership Marketing Leadership Strategic Planning Management Coaching Sales Direct Sales Marketing Strategy Creative Direction Social Media Marketing Direct Marketing Product Development Strategic Partnerships Brand Development Selling Business Strategy International Expansion Turn Around Management Marketing Communications Business Planning Network Marketing Business Development Negotiation Small Business Product Management Facebook New Business Development Executive Management Public Speaking Management Consulting Consulting B2b

Brett A. Blake Education Details

  • Harvard Business School
    Harvard Business School
    Entrepreneurship/Entrepreneurial Studies
  • Harvard Business School
    Harvard Business School
    General Management
  • Brigham Young University
    Brigham Young University
    Communications/Business
  • Bonneville High School
    Bonneville High School
    High School

Frequently Asked Questions about Brett A. Blake

What company does Brett A. Blake work for?

Brett A. Blake works for Annuity.com

What is Brett A. Blake's role at the current company?

Brett A. Blake's current role is CEO.

What is Brett A. Blake's email address?

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What is Brett A. Blake's direct phone number?

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What schools did Brett A. Blake attend?

Brett A. Blake attended Harvard Business School, Harvard Business School, Brigham Young University, Bonneville High School.

What are some of Brett A. Blake's interests?

Brett A. Blake has interest in Poverty Alleviation.

What skills is Brett A. Blake known for?

Brett A. Blake has skills like Start Ups, Entrepreneurship, Strategy, Cross Functional Team Leadership, Marketing, Leadership, Strategic Planning, Management, Coaching, Sales, Direct Sales, Marketing Strategy.

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