Brett A. Blake work email
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Brett A. Blake personal email
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For years, I worked as a turnaround CEO, helping companies find their way through tough times. Sometimes we achieved remarkable growth, pushing toward billion-dollar revenues. Other times, success meant simply keeping the lights on when a company's debt was twice its sales. Each challenge taught me something valuable about business, leadership, and humility.Life took an unexpected turn when I had the rare privilege of stepping away from business entirely. Along with my wife and daughter, I volunteered for three years leading other missionaries in Denver, Colorado of all places. No spreadsheets, no board meetings—just people helping people. Those years changed me profoundly, shifting my perspective on what truly matters.Shortly after I returned, I met Bill Broich and his partners, who were looking to sell Annuity.com. I knew nothing about annuities at the time, but as I dove into learning, something clicked. Here was a business where everyone could win: retirees finding financial security, agents building meaningful careers helping others, and a company growing by doing good. Today, we've transformed Annuity.com into something special—creating ownership opportunities for our agents and helping them serve retirees across America. After all these years in business, I've finally found my true north: helping others succeed while doing work that matters.
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CeoAnnuity.ComGilbert, Az, Us -
CeoAnnuity.Com Jan 2024 - Present -
Board Advisor And Executive CoachSide Factor, Llc Jul 2023 - PresentProvided tailored executive coaching, executive search, and board advisory services to high-net-worth Family Offices, Private Equity Firms, and Chief Executive Officers. I helped clients identify and overcome challenges, enhance their leadership and management skills, achieve their strategic objectives, and provide quality deal flow to Family Offices.
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Chief Executive OfficerAdvocare Oct 2017 - Jul 2018Richardson, Texas, UsAs CEO of a privately-held nutrition and sports supplement company, I led the development and introduction of a comprehensive 5-year strategy to return the company to growth, modernize operations, and expand internationally. After just 5 months as President of Global Sales & Strategy, I was promoted to CEO, where I helped reinvigorate the sales force and improve the trend line by 5x in less than 8 months. -
Chief Executive OfficerOrigami Owl 2015 - 2017Chandler, Az, UsAs CEO and portfolio leader for two privately held consumer-focused direct sales companies - Willing Beauty Company and Origami Owl - I have led each at different stages of development. At Origami Owl, I guided the founders through the most challenging years as they responded to a downturn in sales months after entering into their first private equity partnership. Under my leadership, the company saw an EBITDA increase of more than 12x during the first full year and the acquisition of the willa cosmetics brand, which was used as the foundation for the leading-edge social sharing company launched under the new Willing Beauty Company skincare brand. -
Member Board Of DirectorsBeachbody 2013 - 2017El Segundo, Ca, UsAfter authoring the company's direct-selling division's growth strategy, I became the only Independent Board Member for the world's in-home fitness leader. -
Managing Director Of Team Beachbody And Executive Vice PresidentBeachbody 2010 - 2013El Segundo, Ca, UsAs Managing Director, Executive Vice President, and Senior Vice President for Team Beachbody, I successfully turned around the direct-selling business and grew direct-selling revenues from $50M to $300M+ in just three years. I directed a team of 39 FTEs and 95K+ entrepreneurs (Coaches) representing the country's top in-home fitness brands.While leading Team Beachbody we introduced a new sales program and monthly target benchmark that resulted in a more efficient and focused sales force, completely rebuilt the department, hired new talent and retrained existing staff, drove annual revenue growth at a rate of 68%, introduced a successful social media selling program that generated 60%+ of revenues, and increased the number of Coaches earning enough to pay for products by 94% and the number of Coaches earning a full-time income by 105%, resulting in a 35% increase in average revenue per Coach -
Chief Executive OfficerJewel Kade 2013 - 2014Brett led Jewel Kade, a multi-million dollar fashion brand founded by Janet Kinkade, through a significant transformation and successfully guided the company to a long-term partnership with Thirty-One Gifts, a top-ten direct selling company.Despite the critical importance of the sale for the company, the timing of the announcement posed a significant challenge for the employees, many of whom were friends and family of the founder. The announcement was scheduled just two weeks before Christmas. Brett understood the importance of supporting the Jewel Kade team and immediately took action. He proactively reached out to several executives in the area and organized a special "job fair" on-site the day after the announcement. This effort resulted in all employees who wanted to continue working finding new job opportunities, and the founders and their employee family were able to enjoy happy holidays that year. -
Chief Executive OfficerAcceptx Financial Solutions, Inc. 2007 - 2009Under Brett's leadership, this company was successfully repositioned to focus on managing point-of-purchase and patient-financing opportunities specifically for orthodontists and elective procedure physicians. This strategic shift allowed the company to better serve its target market and ultimately led to the successful sale of the company to a strategic buyer.
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PresidentHarvest Global Management Ltd 2005 - 2007As President of HGML, Brett led a dynamic direct-selling consulting group that provided expert guidance to large corporations seeking to incorporate direct-selling into their channel portfolio, as well as private equity professionals looking to invest in direct-selling companies. Through Brett's leadership, the company successfully assisted clients in expanding their reach and achieving their business objectives in the highly competitive direct-selling industry.
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Vice President, MarketingUsana Health Sciences 1999 - 2004Salt Lake City, Utah, UsBrett was recruited by the Board of Directors to turn around a nearly delisted public company with 3 years of declining sales.Managed 50 employees across 2 international offices (sales, customer service, operations, marketing, and finance).Developed and executed pricing and product development strategies resulting in a 488% increase in earnings from operations and corresponding sales growth, adding more than $500M in shareholder value in 3 years.Launched a successful new skincare product line exceeding sales targets, generating ~$10M in 5 months.Led the turnaround and right-sizing of subsidiaries in Australia and New Zealand, doubling sales from $12.5M to $24.5M after 13 months of declining sales and returning the market to positive sales growth with $36M in sales in 3 yearsIn addition to his role as VP of Marketing, Brett also served as General Manager Australia/New Zealand; -
Director, MarketingXtra Online, Inc. 1998 - 1999As the head of marketing for XTRA Online, a pre-IPO start-up venture offering travel management software to businesses, Brett led all marketing activities during the emergence of the internet as a commercial platform. During his tenure, he navigated the challenges and opportunities presented by the rapidly evolving digital landscape and worked to position XTRA Online as a leading provider of travel management solutions for B2B clients.
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Associate Product ManagerPepsico Inc./Frito Lay, Inc. 1996 - 1998Purchase, New York, UsAs a first-year marketing associate, Brett led the go-to-market campaign for Frito-Lay during the critical Memorial Day to 4th of July selling season, which resulted in beating Wall Street’s expectations with a 17% year-over-year growth in the US. This achievement was particularly impressive given the challenge of dealing with leftover empty shelf space from a competitor's failed attempt the previous year. Later in the same year, Brett was recognized by PepsiCo's Chairman for leading a cross-functional team that flawlessly executed the launch of "Deli-Lay's" in under six months, from concept to in-store. In recognition of this success, Brett was then asked to join the team assigned to relaunch Cracker Jack after its acquisition by Frito-Lay. -
InternOpen Market, Inc. 1995 - 1995Brett made friends, copies, and led the company's response to online privacy legislation in DC and assisted as analyst in marketing department.
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Director Marketing CommunicationsMelaleuca, Inc. 1992 - 1994Idaho Falls, Id, UsBrett had the opportunity to shadow Melaleuca's CEO, Frank VanderSloot, for several years before pursuing his MBA at Harvard Business School. During this time, he was able to participate in every senior management meeting and lead public relations and later marketing communications for the consumer direct marketing company, which experienced explosive growth from $20 million to $210 million. As a member of the senior management team, he also led public and government relations efforts and successfully lobbied the state legislature to obtain changes in legislation, enabling the launch of a new $12 million product line. -
InternUs Senator Orrin Hatch 1991 - 1991Brett interned with Senator Hatch's Press Secretary Paul Smith, and was lucky enough to tag along with the Senator to events on the Hill and to in-studio press interviews. Also,Brett played short-stop on the staff softball team.
Brett A. Blake Skills
Brett A. Blake Education Details
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Harvard Business SchoolEntrepreneurship/Entrepreneurial Studies -
Harvard Business SchoolGeneral Management -
Brigham Young UniversityCommunications/Business -
Bonneville High SchoolHigh School
Frequently Asked Questions about Brett A. Blake
What company does Brett A. Blake work for?
Brett A. Blake works for Annuity.com
What is Brett A. Blake's role at the current company?
Brett A. Blake's current role is CEO.
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What schools did Brett A. Blake attend?
Brett A. Blake attended Harvard Business School, Harvard Business School, Brigham Young University, Bonneville High School.
What are some of Brett A. Blake's interests?
Brett A. Blake has interest in Poverty Alleviation.
What skills is Brett A. Blake known for?
Brett A. Blake has skills like Start Ups, Entrepreneurship, Strategy, Cross Functional Team Leadership, Marketing, Leadership, Strategic Planning, Management, Coaching, Sales, Direct Sales, Marketing Strategy.
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