Taking time to explore more of the world while moving back to the US

Scaled research at hyper-growth start-up, developing a world-class UX research and consumer insights function that drives innovation across 4 business units, 20+ countries, and 3 product lines.

Led teams in quantitative research identifying product and market opportunities for tech clients, and developed company-wide storytelling training.

Helped build and sell through successful product innovation strategies and roadmaps for companies including Hilton and Coca-Cola.

Built and led human-centered design practice, creating methodologies (e.g. workshop exercises, toolkits) and facilitating innovation processes for companies including Kraft-Heinz, Blue Cross, and Gap.

Operationalized and co-managed new business unit that drives research impact by crafting high-impact foundational insights (e.g. customer journeys, archetypes) and embedding insights into critical processes (e.g. annual planning, development stages). Clients included Disney, Kellogg, and US Bank.

Lead researcher for $12.5B private label CPG portfolio, managing large-scale initiatives (e.g. rebrands) and modernizing programs (e.g. product testing) spanning many categories, brands, and geographies.

Ran online research community, designing and facilitating discussions and experiments to quickly gain and apply consumer feedback on brand and product marketing activities.

Managed qualitative and quantitative research to understand who customers are (e.g., segmentation, personas), how they behave (e.g., ethnography, diary studies), and their attitudes toward products (e.g., clinics, choice modeling, U&A). Clients included Best Buy, Bank of America, and General Motors.