Brett Brown

Brett Brown Email and Phone Number

Senior Marketing Manager @ DIRECTV
West Hollywood, CA, US
Brett Brown's Location
West Hollywood, California, United States, United States
Brett Brown's Contact Details
About Brett Brown

Growth-leading professional and cross-functional lead with experience in partner and growth marketing, customer acquisition, engagement, retention and loyalty – all while keeping an eye on forecasts and the overall operating budget. Experience in a matrixed environment with internal and external teams spanning product marketing, branding, finance and engineering. Ideating and working with creative and experiential agencies making events and brands come to life. Detail-oriented with strong planning, presentation, project and people management skills. Confident prioritizing the “big picture view” and “the finest details”.Experience in entertainment/tech with companies that include Paramount+ and Showtime and clients from DIRECTV, DIRECTV Stream, AT&T, Xandr (Microsoft), XR Extreme Reach, Gracenote (Nielsen),160over90 (WME William Morris Endeavor), and BPO partners - Concentrix, Alorica, Sitel, VXI Global Teleperformance, and Empereon.Background experience with the following: Partner Marketing | Growth Marketing | Affiliate Marketing | Experiential Marketing | Channel Partnerships | Cross Channel Collaboration | Account Management | Client Service | Customer Service | Client Focus | Customer Focus | B2C | B2B | Customer Acquisition | Customer Engagement | Customer Retention | Customer Loyalty | Loyalty Programs | Rebates | Partner Training | Education Programs | Partner Analytics | QBRs | KPIs | C-Suite | Global Call Center Operations | BPO Operations | Trainings | Team Management | Team Development | Team Coaching |lRecruiting | Strategy | Business Strategy | Marketing | Marketing Strategy | Online Marketing | On Air Marketing | Addressable Marketing | Digital Strategy | Strategy | Media Planning | Media Targeting | Media Technology | Advertising | AdTech | On Air Advertising | Addressable Advertising | Linear Advertising | Pricing | Promotions | New Offers | Discounted Offers | Forecasting | Budgeting | Budget Management | Co-op Funds | Marketing Funds | Mdf | Dealers | Operations Managers | Call Center Agents | PR | Talent | Talent Relations | Sporting Events | Live Events| I am open to the following industries/job focus: Entertainment | Entertainment Tech | Streaming | OTT | Video Distribution | FAST| Agency | Mobility | Telco | Tech | Internet | Hospitality | Travel | Finance | Software | BPO | Subscription-Based Focus | Loyalty Focus | Partnerships Focus | Retention FocusOffice Preferences: Open (Onsite, Remote, Hybrid or Client Site)Travel: Open (Domestic & International)

Brett Brown's Current Company Details
DIRECTV

Directv

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Senior Marketing Manager
West Hollywood, CA, US
Brett Brown Work Experience Details
  • Directv
    Senior Marketing Manager
    Directv
    West Hollywood, Ca, Us
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  • Our Taste Design
    Marketing Director
    Our Taste Design Dec 2023 - Present
    Content curation and marketing advisor for art + design company (www.OurTasteDesign.com) specializing in hard-to-find ethnographic folk art, antiquities, and architectural elements. Online retail destination that is a resource for both individual collectors, art advisors, as well as residential and commercial designers. Product content development and curation strategy development lead focused on brand creation, website design and launch, product research/pricing and digital marketing strategy. In addition, I have been advising the owners on customer segmentation research, business value proposition development, competitive analysis; along with issues relating to finance, legal, inventory acquisition/curation, operations.
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  • Paramount
    Director Of Strategic Partnerships & Marketing
    Paramount Nov 2019 - Nov 2023
    New York, Us
    Paramount Global - US Networks Distribution Division with $7B in revenue and 110 employees.Partner marketing and sales lead for all DIRECTV platforms, both traditional and streaming (DIRECTV, DTV Puerto Rico, DTV Stream, and U-verse). Partner/client relationship management for go-to-market product/offer strategy, forecasting, marketing, sales and reporting of digital subscriptions/renewals and app growth on $250m/yr. revenue-producing account. National oversight of team responsible for client relationship management, internal & client kick-off meetings, developing business proposal/pitches, managing quarterly P&L reviews, resolving escalations, and ensuring contractual obligations are met. Owned/managed $12m co-op/mdf budget – maximizing value of client platforms while meeting/exceeding account revenue targets – and drove collaboration with in-house creative, partner revenue marketing and agencies’ teams to develop marketing tactics. Partnered with Microsoft's Xandr division as early tester/adopter of new advertising technology solutions. Used customer data and competitive intelligence to create & launch sales activation programs – from advertising, branding attribution, product/offer design and launch support … to equipping and incentivizing 5k+ frontline customer service and field teams to support account success.Drove loyalty and acquisition/upgrade to maintain 25% subscribership platform penetration relative to yearly benchmarks/forecasts (in a declining environment) and meet/exceed revenue targets. Lowered customer churn and improved retention. Increased customer lifetime value from #3-ranked to #1-ranked (out of 6 leading subscription services).
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  • Showtime
    Director Of Partner Marketing & Sales
    Showtime Mar 2015 - Oct 2019
    New York, Ny, Us
    Showtime Affiliate Sales & Distribution Division (division of CBS Inc.) with $1.5B in revenue and 80 employees.Partner marketing and sales lead for all DIRECTV platforms both traditional and streaming (DIRECTV, DTV Puerto Rico, AT&T TV, AT&T TV Now, and U-verse). Met/exceeded revenue forecast every year by maintaining 25% account penetration. Established a shared vision/new account culture of operational excellence for 6-member team. Onshore transition to offshore - first (and only) AD to conduct in-person trainings/invest in sales incentives for offshore agents. 12 BPO sites/6 countries: El Salvador, Jamaica, Mexico, Panama, Philippines, and Canada. Navigated Showtime (parent company CBS) during time when AT&T acquired Time Warner to include HBO (our largest premium competitor).
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  • Showtime
    Senior Sales & Marketing Manager
    Showtime May 2011 - Mar 2015
    New York, Ny, Us
    Cross-channel marketing/collaboration with creative agencies for B2C advertising/marketing tactics (on air, digital, social, email, SMS, and direct mail). Worked on B2B advertising/marketing tactics, dealer incentives, playbooks and hospitality/hotel communication and trade shows. Supported 50+(acquisition/retention/care) call center sites (chat/email/voice) in 25 states. 4-5 sales incentives/yr. for market penetration, results of 80-100K subs (revenue, $1-1.5m/window).
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Brett Brown Skills

Marketing Account Management Management Competitive Analysis Direct Marketing Strategy Marketing Strategy Sales Business Development Market Research Contract Negotiation Strategic Partnerships Digital Marketing Sales Management Digital Media Product Development New Business Development Program Management Call Centers Trade Shows Budgets Project Management Training Field Marketing Sales Presentations Product Marketing Retail

Brett Brown Education Details

  • Thunderbird School Of Global Management
    Thunderbird School Of Global Management
    International Business
  • Stanford Continuing Studies
    Stanford Continuing Studies
    Advertising & Ai
  • University Of Denver
    University Of Denver
    Executive Education: Team Development & Communication Styles
  • Usc Marshall School Of Business
    Usc Marshall School Of Business
    Executive Education: Developing & Leading High Performance Teams
  • University Of The Witwatersrand
    University Of The Witwatersrand
    Graduate Studies: Business Techniques For Emerging Markets
  • University Of Mississippi - School Of Business Administration
    University Of Mississippi - School Of Business Administration
    Marketing & Business Law
  • Baylor University - Hankamer School Of Business
    Baylor University - Hankamer School Of Business
    Business Administration

Frequently Asked Questions about Brett Brown

What company does Brett Brown work for?

Brett Brown works for Directv

What is Brett Brown's role at the current company?

Brett Brown's current role is Senior Marketing Manager.

What is Brett Brown's email address?

Brett Brown's email address is br****@****ail.com

What schools did Brett Brown attend?

Brett Brown attended Thunderbird School Of Global Management, Stanford Continuing Studies, University Of Denver, Usc Marshall School Of Business, University Of The Witwatersrand, University Of Mississippi - School Of Business Administration, Baylor University - Hankamer School Of Business.

What skills is Brett Brown known for?

Brett Brown has skills like Marketing, Account Management, Management, Competitive Analysis, Direct Marketing, Strategy, Marketing Strategy, Sales, Business Development, Market Research, Contract Negotiation, Strategic Partnerships.

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