Brett C. Kline

Brett C. Kline Email and Phone Number

President of Hospitality at Experience Fresh | Content Creators + Digital Marketing |Helping build an agency we always wanted to work for, working with brands we always wanted to partner with. @ Experience Fresh | Digital Marketing + Creative
Brett C. Kline's Location
Greater St. Louis, United States, United States
Brett C. Kline's Contact Details
About Brett C. Kline

Senior executive with 25 years of leadership and management experience across a diverse set of marketing and operations disciplines within the leisure, travel and hospitality industry in the United States and Asia.

Brett C. Kline's Current Company Details
Experience Fresh | Digital Marketing + Creative

Experience Fresh | Digital Marketing + Creative

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President of Hospitality at Experience Fresh | Content Creators + Digital Marketing |Helping build an agency we always wanted to work for, working with brands we always wanted to partner with.
Brett C. Kline Work Experience Details
  • Experience Fresh | Digital Marketing + Creative
    President Of Hospitality
    Experience Fresh | Digital Marketing + Creative May 2024 - Present
    St Louis, Missouri, Us
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  • Awestruck
    Executive Advisor
    Awestruck Feb 2024 - May 2024
    Bethlehem, Pennsylvania, Us
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  • Awestruck
    Chief Operating Officer
    Awestruck Nov 2022 - Feb 2024
    Bethlehem, Pennsylvania, Us
    ABOUT AWESTRUCK:Since 2018, Awestruck has provided an international catalog of resorts and destinations with boutique design and digital marketing services. The agency leverages its in-house talent and mantra 'fanatical client engagement' to deliver data-backed strategies all helping clients achieve their financial goals and objectives year after year.
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  • Ksl Resorts
    Consultant
    Ksl Resorts Nov 2021 - Jul 2022
    Irvine, California, Us
    1. Completed 8-month marketing leadership engagement for Camelback Ski Resort, Tannersville PA. November 2021 - July 2022. 2. Various CRM initiatives including customer data management, segmentation, analytics and direct campaign strategy.
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  • Maverick Gaming
    Senior Vice President Of Operations
    Maverick Gaming Apr 2021 - Sep 2021
    Las Vegas, Nv, Us
    Responsible for all operations across 19 properties and leading ~2500 team members.
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  • Maverick Gaming
    Chief Marketing Officer
    Maverick Gaming Jun 2019 - Apr 2021
    Las Vegas, Nv, Us
    Responsible for leading all marketing disciplines for the company including brand development, digital & social strategy, customer loyalty program, decision science & segmentation strategy, direct marketing, customer acquisition, consumer insights, promotions, marketing capabilities and innovation.Maverick Gaming™ is a North American gaming and hospitality company with 27 properties across the states of Nevada, Colorado and Washington.
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  • Brett C. Kline Group
    Founder
    Brett C. Kline Group Mar 2017 - Jun 2019
    A fractional CMO consulting practice created to help small businesses with a focus on the Greater St. Louis market. Scope of engagements covered a broad range of marketing disciplines that included CRM, customer loyalty and engagement, brand development, digital marketing, social engagement, communications architecture, innovation and change management.
  • House Advantage
    Chief Marketing Officer
    House Advantage Oct 2015 - Feb 2017
    Responsible for the development and execution of company’s integrated marketing and business development strategic plan.House Advantage offers a comprehensive suite of loyalty software solutions. House Advantage's core platform HALo, is a proven loyalty management platform with over 120 installations across 70 markets worldwide. It supports over 100 million patron profiles.Board Member for Loyalty360 during my time with House Advantage.
  • Las Vegas Sands Corp.
    Senior Vice President - Relationship Marketing
    Las Vegas Sands Corp. Nov 2011 - Jul 2015
    Las Vegas, Nevada, Us
    Loyalty Marketing and CRM senior leader for Las Vegas Sands Corp's subsidiary, Sands China Ltd, responsible for the overall delivery of the customer loyalty program. Responsible for leading the development and evolution of decision science and database segmentation capabilities, multi-channel customer communication strategy, member events and promotions, marketing program analytics, telesales, marketing technology and salesforce performance tools and capabilities. Member of the Sands Global Loyalty Steering Committee, Sands Global Marketing Capabilities & IT Steering Committee, Sands China IT Steering Committee and Sands China Operations Committee. Joined Las Vegas Sands as Global Vice President of Mass Marketing based in Las Vegas prior to relocating to Macau.
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  • Caesars Entertainment, Inc.
    Corporate Vice President - Premium Customer Marketing, National Casino Sales & Marketing
    Caesars Entertainment, Inc. Jan 2009 - Sep 2011
    Las Vegas, Nv, Us
    Corporate leader for Caesars Entertainment’s premium customer segments, which included the top 20% of customers, generating nearly $2.5 billion in annual revenues. Recruited and led a 30-member internal “diverse-by-design” task force that collaboratively developed a new sales and service organizational model, comprehensive human resource playbook, customized sales training with Richardson, enhanced sales recruitment capabilities with Hudson and determined a new compensation structure for ~2000 leaders and sales and service professionals across the organization. Developed and deployed a new closed-loop relationship sales performance and productivity platform utilizing Salesforce for over 1000 users. Responsible for the strategic direction and overall delivery of Total Rewards’ elite top tier, Seven Stars, that included consumer insights, partnerships, brand management, multi-channel marketing communications and new member acquisition and retention. Led the expansion of the premium segment outside sales network within the United States and Canada that included over 60 sales executives in 20 branch offices and over 250 independent representatives. **Attended the executive education program High Potential Leaders at the University of Pennsylvania - The Wharton School
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  • Caesars Entertainment, Inc.
    Corporate Vice President - New Initiatives
    Caesars Entertainment, Inc. Apr 2008 - Jan 2009
    Las Vegas, Nv, Us
    Member of Caesars Entertainment's Innovation Team whose charter was to create a market for the company’s loyalty program, Total Rewards, and the supporting decision science capabilities to both gaming companies, as well as new verticals including, hospitality, entertainment and travel companies. Introduced programs aimed at broadening the reach of Total Rewards and creating additional revenue streams for the company.Embedded into Norwegian Cruise Line for one year and forged a comprehensive marketing alliance that included co-branding, cross loyalty program benefits,data sharing and joint consumer insight studies. Negotiated a profit sharing agreement that rewarded Caesars Entertainment for placing customers on their cruises. The agreement exceeded $30 million incontribution to Caesars over the first five years.
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  • Caesars Entertainment, Inc.
    Assistant General Manager - Showboat Casino & Hotel
    Caesars Entertainment, Inc. Apr 2006 - Apr 2008
    Las Vegas, Nv, Us
    Directed the majority of the property’s operational areas, including hotel, facilities, environmental services, slot operations, table games, customer satisfaction, employee engagement programs comprising nearly 1100 employees.
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  • Caesars Entertainment, Inc.
    Corporate Vice President - Loyalty Marketing
    Caesars Entertainment, Inc. Oct 2004 - Apr 2006
    Las Vegas, Nv, Us
    Responsible for the strategic direction and capability development for direct marketing, premium customer marketing, and domestic multi-cultural marketing. Consulted and partnered with field marketers on all customer facing programming, including execution of direct marketing activities, event calendar development, premium customer relationship management and distinct multi-cultural initiatives.
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  • Caesars Entertainment, Inc.
    Director Of Casino Marketing And Hotel Revenue Management - Harrah'S East Chicago Casino & Hotel
    Caesars Entertainment, Inc. Apr 2003 - Oct 2004
    Las Vegas, Nv, Us
    (Harrah's Entertainment pre Caesars merger)
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  • Caesars Entertainment, Inc.
    Director Of Table Game Operations And Casino Marketing - Harrah'S Prairie Band Casino & Hotel
    Caesars Entertainment, Inc. Nov 2001 - Mar 2003
    Las Vegas, Nv, Us
    (Harrah's Entertainment pre Caesars merger)
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  • Caesars Entertainment, Inc.
    General Manager Associate - Harrah'S Shreveport Casino & Hotel
    Caesars Entertainment, Inc. Nov 2000 - Nov 2001
    Las Vegas, Nv, Us
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Brett C. Kline Skills

Marketing Strategy Marketing Casino Management Strategy Leadership Cross Functional Team Leadership Strategic Planning Analytics Database Marketing Budgets Market Planning Team Building Hospitality Management Social Media Marketing Food And Beverage Brand Development Brand Management Business Development Business Intelligence Direct Marketing Hospitality Gaming Industry Hotels Loyalty Marketing Online Marketing Relationship Marketing Resorts Email Marketing Online Advertising Event Management Marketing Communications Segmentation Vip Gambling Mobile Marketing Casino Management Strategic Partnerships Customer Acquisition Crm Loyalty Programs Advertising Integrated Marketing Digital Marketing Digital Strategy Corporate Branding Sales Management Sales Strategy Business Innovation Customer Service Customer Relationship Management Change Leadership Project Management Leadership Development Employee Engagement Team Development Organizational Effectiveness Change Management Integrated Resort Operations Customer Loyalty Management Business Strategy Start Ups Hospitality Industry Market Research Consumer Insight Operations Management Accounting

Brett C. Kline Education Details

  • The Wharton School
    The Wharton School
    High Potential Leaders
  • University Of Edinburgh Business School
    University Of Edinburgh Business School
    Marketing
  • Southern Methodist University
    Southern Methodist University
    Public Relations

Frequently Asked Questions about Brett C. Kline

What company does Brett C. Kline work for?

Brett C. Kline works for Experience Fresh | Digital Marketing + Creative

What is Brett C. Kline's role at the current company?

Brett C. Kline's current role is President of Hospitality at Experience Fresh | Content Creators + Digital Marketing |Helping build an agency we always wanted to work for, working with brands we always wanted to partner with..

What is Brett C. Kline's email address?

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What is Brett C. Kline's direct phone number?

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What schools did Brett C. Kline attend?

Brett C. Kline attended The Wharton School, University Of Edinburgh Business School, Southern Methodist University.

What skills is Brett C. Kline known for?

Brett C. Kline has skills like Marketing Strategy, Marketing, Casino, Management, Strategy, Leadership, Cross Functional Team Leadership, Strategic Planning, Analytics, Database Marketing, Budgets, Market Planning.

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