Brett C Mccarty⚜️

Brett C Mccarty⚜️ Email and Phone Number

Senior Vice President | Marketing Leader @ Segal
Boston, MA, US
Brett C Mccarty⚜️'s Location
Greater Boston, United States, United States
Brett C Mccarty⚜️'s Contact Details

Brett C Mccarty⚜️ work email

Brett C Mccarty⚜️ personal email

About Brett C Mccarty⚜️

Brand & Content Marketing ExpertBroad background heading corporate marketing, leading functional teams, and consulting (agency and direct clients). Success working with Fortune 500® to small private companies across different industries including entertainment, financial services, healthcare, packaged goods, and professional services.User ExperienceLaser focused on UX to inform every step of the buyer’s journey. Leveraging audience insights to deliver exceptional digital and analog experiences.Voice of the BrandExpert at defining, articulating and amplifying the voice of the brand. Masterful management of initiatives from beginning to end – identifying opportunities, framing solutions, and implementing plans to achieve results.Marketing OperationsTrack record of process and operations improvement, transforming splintered marketing silos into collaborative initiatives to deliver integrated communications, driving unique advantages of products and services.Business GrowthAbility to work with senior executives, line managers, technical experts, and sales to foster growth and business development. Two years as VP in Business Development at Showtime. As head of marketing at Keystone Partners, leading efforts to expand the brand nationally, both before and after sale to private equity firm.❧ Brand, Content & Marketing Strategy❧ Website Strategy & Optimization❧ Media/Digital Strategy & Implementation❧ Cross-Functional Team Leadership❧ Target Identification/Customer Segmentation❧ Concept Ideation❧ Sponsorships/Strategic Partnerships❧ Follow me on Twitter @bigrocksmktg❧ Follow me on Instagram @big_rocks_mktg❧ Learn more at big-rocks.net

Brett C Mccarty⚜️'s Current Company Details
Segal

Segal

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Senior Vice President | Marketing Leader
Boston, MA, US
Brett C Mccarty⚜️ Work Experience Details
  • Segal
    Senior Vice President | Marketing Leader
    Segal
    Boston, Ma, Us
    View
  • Segal
    Senior Vice President | Marketing Leader
    Segal May 2022 - Present
    New York, Ny, Us
    View
  • Segal Marco Advisors
    Svp Marketing Leader
    Segal Marco Advisors May 2022 - Present
    New York, Ny, Us
    View
  • Big Rocks A Marketing Cooperative
    Founder
    Big Rocks A Marketing Cooperative Apr 2000 - Present
    Salem, Ma, Us
    Provide clients with insightful strategic guidance to build their businesses. Adept at understanding client objectives and translating into actionable marketing plans integrating digital, social and traditional media. Manage relationships with, and involvement of, key stakeholders including clients, internal departments and external vendors.Clients include:Deirdre Capone Spa Jan 2015 - PresentBranding, website development, social media strategy and implementation.Emeriti Retirement Health Aug 2021 - Dec 2021Guide strategic planning deep dive process on behalf of the Emeriti Board of Trustees. Develop five year strategic plan inclusive of go-to-market strategy, KPIs, action plans, and budget.Blue Cross Blue Shield of Massachusetts Jun 2016 - Sep 2016Prevention & Wellness program packaging and positioning across conditions and market segments.TIAA Sep 2000 - Dec 2015Marketing lead for retiree healthcare products, website development and campaign management for state-sponsored 529 plans, marketing lead for private college prepaid tuition plan.Barking Planet Productions 2005 - 2012Marketing strategy and plan development/implementation. Book design.Thoughtware Worldwide 2004 - 2012Logo/identity development. Marketing and communications strategy.Talbott Teas 2009 - 2011Strategic marketing support for gourmet teas that were selected as one of Oprah Winfrey's "favorite things" 2010.EastWest Marketing Group 2000 - 2003As interim CMO, redefined the role and recruited staff replacement. Created and directed partnership practice.Nantucket Film Festival 2000 - 2003Strategic planning and grant writing.
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  • Keystone Partners
    Senior Vice President | Head Of Marketing
    Keystone Partners Mar 2020 - May 2022
    Boston, Ma, Us
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  • Keystone Partners
    Vp Marketing | Head Of Marketing
    Keystone Partners Sep 2016 - Feb 2020
    Boston, Ma, Us
    Keystone Partners is a Silver Oak Services Partners portfolio company. Plan and direct marketing strategy and execution including brand identity, digital platform, sales communications, salesforce/exact target, social media and content strategy. Establish thought leadership position through podcast, blog, video, speaker series, and publicity. Executive Producer The Hennessy Report.
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  • Keystone Partners
    Marketing Consultant
    Keystone Partners Apr 2016 - Sep 2016
    Boston, Ma, Us
    Strategic marketing initiatives and communications outreach for Essex Partners, Keystone Associates, and Camden Consulting Group.
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  • Essex Partners - A Division Of Keystone Partners
    Senior Vice President, Head Of Marketing
    Essex Partners - A Division Of Keystone Partners Sep 2016 - May 2022
    Boston,, Ma, Us
    View
  • Coachman'S Quarters
    Proprietress
    Coachman'S Quarters Feb 2009 - Jan 2018
    Marblehead, Ma, Us
    Coachman's Quarters -- a lovely vacation rental located in historic Marblehead, MA -- the original apartment for the coachman who managed the horses in this unique turn of the century carriage house.
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  • Showtime Networks
    Vp Marketing, Business Development
    Showtime Networks Sep 1990 - Jan 2000
    New York, Ny, Us
    Create, test and launch new channel concepts to protect and improve SNI’s competitive position in the market. Develop product strategy to ensure share of voice in the emerging digital environment. Write marketing plans for channel launches both domestically and internationally. Identify opportunities in new media and interactive technologies to broaden SNI’s relationship with consumers.
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  • Associated Marketing Group (Amg)
    Account Director
    Associated Marketing Group (Amg) Aug 1988 - Aug 1990
    AMG was named "Agency of the Future" by Adweek's Marketing Week (May, 1990) for itsinnovative creative work and emphasis on the integration of all promotional tactics within astrategic framework.Managed client activity and profitability. Sales promotion planning for brands including EQUAL, Ocean Spray new products, Perrier & Ghirardelli. Strategic and creative problem solving (consumer, sales and trade); program sell-in and refinement; project implementation, including: copy, art, print production; audio and video production; long-term, retainer-based consulting assignments.
  • American Consulting Corporation (Acc)
    Account Manager
    American Consulting Corporation (Acc) Mar 1986 - Aug 1988
    Researched and evaluated market data, including: SAMI, Nielsen, Menu Census reports. Wrote industry overviews; competitive analyses; market evaluations and selected test sites. P&L development, sensitivities and national build scenarios. Creative development and fine-tuning. New product launches. Field marketing zone management. Executed sales promotion and merchandising campaigns.

Brett C Mccarty⚜️ Skills

Marketing Strategy Marketing Communications Marketing Integrated Marketing Leadership Strategy Digital Marketing Digital Strategy Strategic Partnerships Direct Marketing Brand Development Financial Services Social Media Analytics Advertising Strategic Planning Social Media Marketing Content Strategy Strategic Communications Email Marketing Management Digital Media Sales Program Management Entertainment Budgets Strategic Content Development Creative Direction

Brett C Mccarty⚜️ Education Details

  • Princeton University
    Princeton University
    Sociology
  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Digital Marketing
  • Northwestern University
    Northwestern University
    Content Strategy
  • Center For Creative Leadership
    Center For Creative Leadership
    Leadership Development Program
  • Guilford High School
    Guilford High School
    High School Diploma

Frequently Asked Questions about Brett C Mccarty⚜️

What company does Brett C Mccarty⚜️ work for?

Brett C Mccarty⚜️ works for Segal

What is Brett C Mccarty⚜️'s role at the current company?

Brett C Mccarty⚜️'s current role is Senior Vice President | Marketing Leader.

What is Brett C Mccarty⚜️'s email address?

Brett C Mccarty⚜️'s email address is bm****@****ers.com

What is Brett C Mccarty⚜️'s direct phone number?

Brett C Mccarty⚜️'s direct phone number is +178163*****

What schools did Brett C Mccarty⚜️ attend?

Brett C Mccarty⚜️ attended Princeton University, University Of Illinois Urbana-Champaign, Northwestern University, Center For Creative Leadership, Guilford High School.

What are some of Brett C Mccarty⚜️'s interests?

Brett C Mccarty⚜️ has interest in Aviation, Exercise, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Good Grammar, Golf, Home Decoration.

What skills is Brett C Mccarty⚜️ known for?

Brett C Mccarty⚜️ has skills like Marketing Strategy, Marketing Communications, Marketing, Integrated Marketing, Leadership, Strategy, Digital Marketing, Digital Strategy, Strategic Partnerships, Direct Marketing, Brand Development, Financial Services.

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