Ambrell is a leading manufacturer of induction heating solutions for manufacturers, research and development firms and more. Headquarters and manufacturing are located in Rochester, NY, and Ambrell has sold over 20,000 systems into more than 50 countries. My duties at Ambrell include:-Works with marketing agencies on lead generation and creative-Writes and distributes company press releases-Submits articles to professional publications-Various copywriting tasks for marketing literature and vertical websites-Manages company tradeshows and analyzes ROI-Monitors competitive activity-Analyzes ROI of marketing efforts-Creates content for the company YouTube channel by working with other departments to produce application and training videos-Create content for and manages the company blog-Manages corporate social media including Twitter, LinkedIn and Facebook-Uses Hubspot for corporate social media, marketing campaigns and website content updates-Coordinates with knowledge leaders to manage and host corporate webinars-Maintains a referral list for sales managers to leverage-Promoted to Marketing Manager in 11/2019A contributor on a small, award-winning team:-May 2019: The Ambrell marketing team won a Pinnacle Award at the American Marketing Association’s gala celebration held in Rochester. NY. The celebration recognizes excellence in the marketing profession with an emphasis on results-generating campaigns. The small Ambrell marketing team competed against some of the largest marketing agencies in the business and pulled off a stunning victory.-Ambrell was recognized at the 2018 Manufacturing Leadership Awards presented by Frost & Sullivan's Manufacturing Leadership Council (MLC). The award was for outstanding achievement in the category of "Enterprise Integration & Technology Leadership." Ambrell was recognized for “Seamless Integration of Effective Digital Marketing Techniques into Ambrell’s Website, Marketing Automation Software and CRM Platform.”

-Created tactics based on corporate strategy-Ensured tactics were delivered on schedule-Provided reporting -Managed events/tradeshows-Managed a MarCom team-Maintained most "Marketing Specialist" duties

·Formulated and implemented search engine optimization and paid advertising words strategy.·Helped determine the ROI of various marketing campaigns through research and reporting.·Worked with the marketing team to implement direct mailing campaigns to targeted segments.·Assisted in the creation and distribution of press releases.·Worked to improve the dealer/channel program.·Updated web content by posting the latest news, cases, and articles.·Conducted numerous survey projects to determine customer satisfaction and needs.

·Completed a comprehensive competitive analysis.·Developed and analyzed results from four survey projects that targeted specific customer segments.·Conducted two competitive benchmarking projects with interdepartmental project teams.·Completed ROI reporting on a key marketing initiative.

·Supported various print center research projects, most commonly survey result analysis.·Aided in composing sections for research monographs. ·Co-published research papers titled “Lean Manufacturing of U.S. Printing Firms” and “Is Corporate Insourcing of Print on the Rise?”

·Created two workbooks for a software program aimed at business development. ·Aided in adding information and unveiling the new Xerox partner website.·Assisted in creating and analyzing reporting using company databases.

·Assisted two brand managers with daily activities. ·Completed a line extension analysis. ·Researched competitors to provide a basis for competitive promotional literature.