Trusted member of the executive leadership team, responsible for top line growth by driving the partnership strategy and engagement, identifying new opportunities to add value to clients business, and helping shape the future of AKQA’s services.

In this role I held the honour of leading the Melbourne studio, with ~130 people it is the largest in APAC and one of the most awarded globally. Key results and achievements:EmployeeSet record high annual Officevibe employee engagement score of 8.CustomerStrong NPS of +74 with an average client tenure of +6 years.CommercialLifted the YoY pitch win rate from 5% to 81%, welcomed numerous top end clients such as Country Road Group, David Jones, MECCA, Transurban, MCEC, PEXA and effectively managed cost base resulting in a 23.4% YoY PBT uplift prior to restructure in Oct.ReputationAwarded Specialist Agency of the Year at the 2022 Mumbrella awards.

A WPP company, AKQA is a leading global innovation and experience design agency. In March 2018 it was ranked the definitive leader in an evaluation by Gartner that compares business transformation capabilities across consulting firms, agencies and systems integrators.At AKQA, I lead the Client Services team to manage and grow client accounts through relationship building, vision setting and creating strategic roadmaps that drive results for both clients and for AKQA.

Primary relationship owner and advisor on an ongoing global technology transformation for Tourism Australia. Together we achieved 104% YoY growth in lead generation to local operators in Australia.Key Highlights:AIMIA Awards 2016 “Best website or Online Service” Australia.comAdobe SE Asia Awards 2015 “Most innovative multi-solution Marketing Cloud implementation” - Tourism Australia http://goo.gl/GF6gNnApp Design Awards 2016 “Best Mobile Marketing Campaign” - Australia in 360 Virtual Reality AppSitecore Experience Awards 2015 “The ROI Award” - TMBank.com.au http://goo.gl/MHbFjM

As Group Account Director I spearheaded a $5M+ annual portfolio of DT’s tier 1 client base consisting of Honda Australia, Google Australia, Mercer Financial Group and Fisher & Paykel.Fisher & PaykelLaunched global direct to consumer ecommerce websites for Fisher and Paykel in the US and UK Markets. Facilitating end to end delivery including strategy, infrastructure consulting, service and experience design, systems integration, AWS infrastructure consulting, analytics and tag management. Google AustraliaKick started DT’s video production division via B2B sales videos for Google Australia: - Google Forwarding Numbers - http://goo.gl/7cwvWZ - At Home with Google - http://goo.gl/URV05s Facilitated content delivery and white papers for the Australian arm of Thinkwithgoogle.comHonda AustraliaADMA Awards 2013 “Gold - Creative use of technology” Honda Tropehttp://goo.gl/h39xvY | http://goo.gl/y6fVeETeam PromotionsThrough career development planning and aligning employee strengths, interests and passions to create greater value for the firm, I successfully promoted two out of three direct reports during the 2013 review period.

Devised a three year digital strategy for Honda Australia and set the benchmark for digital ecosystems and innovative online automotive experiences, from integrated marketing campaigns, video content strategy to CRM and digital channel attribution modelling. - Digital ecosystem showreel: http://goo.gl/q6EJjd- MADC Awards 2012 “Best Digital Campaign”- Honda Civic Sounds- MADC Awards 2012 “Best Design Digital”- Honda CR-Z Showroom- CSS Design & Awwwards 2o12 "Site of the day": Honda CR-V Showroom

Reactive (now Accenture Interactive) is a Global digital company offering effective strategic and creative web design and development services.Managed a wide range of exciting projects for leading brands and organisations such as: BBC Worldwide, British Airways, Endemol Worldwide, Marylebone Cricket Club (Lord's Cricket Ground), The London Magazine, Topdeck Tours, Wembley Stadium.British Airways In-Flight Entertainment Interface DesignScoped and directed the ground-up interface design of a multimillion pound programme based on Thales’ In Flight Entertainment system. Established and implemented strong governance models, issues, risks and change management standards.Balanced multiple global stakeholder requirements including content publishing, onboard product sales, fulfilment, advertising sales, crew and class segregated passengers.