Brett Duffy Email and Phone Number

❏ Providing consulting and contractor services for digital, creative, brand, product, ecommerce❏ Strategist, planner, project manager, teams and departments supervisor - for a number ofleading brands, organizations and enterprise companies, some including:Alakai Defense, J.Jill Group, Bose, iRobot, Converse, Boston Children’s Hospital, Greater Boston Food Bank, nSight, Boston Scientific, Stride Rite, Bank of AmericaA few recent and past professional highlights include:SENIOR MARKETING ADVISOR | ALAKAI DEFENSE SYSTEMS Current Contract• Complete evaluation / recommendations of existing online digital marketing footprint.• Developing business strategy and implementation plan across all business elements:website, seo, content development, sem, social media, email, analyticsDIGITAL PRODUCER | BOSE 6 Month Contract• Facilitated Bose’s 50th anniversary website dev and co-produced the documentaryfilm “Dream+Reach” by Academy Award winning director, Morgan Neville.• To date, the picture has collectively received over 5.5 million start-to-finish viewings.CREATIVE SERVICES MANAGER | iROBOT 2 Year Contract• Supervised the “key” department to the international launch of multiple Roombaand Scooba product lines, resulting in a 20% YOY company revenue increase• Oversaw global content development for digital, print, product, merchandising,packaging, instituting new processes for language translations and compliance*** Full list of companies, roles and responsibilities in chronological order can be found below ***

• Generated gross sales totaling $1.53 million, on 99 projects, with a 34% closing percentage, during my ‘active selling period’• Attended appointment based, in-home remodeling assessments, providing scoping, pricing and sales to the greater Tampa Bay, Sarasota and Orlando residential markets• Projects included personalized full bathroom/wet space updates, custom designed entry doors, and specialized exterior windows• Delivered exemplary customer support through consistent communications and well established rapport

• Drove and increased first 6 month business revenues $400K, total company growth 27%, while directly responsible for team expansion with the hiring of 6 new trainers• Conducted over 1100 one-to-one, B2C consultations annually with dog owners and organizations, providing behavior evaluations, education, and customized training solutions• Established B2B referral partnerships through phone outreach, in-person appointment meetings, networking efforts, and relevant industry events (Vets, Shelters, Associations, etc.)• Senior advisor on all digital marketing initiatives, including SEM/PPC (Google Ads), Paid Social (Facebook, Instagram), and Content Management, video/copy (YouTube, Web)

• Led all digital marketing and upselling efforts across the “All County Property Management” network of 35+ nationwide franchise locations and their respective markets• During my employment tenure, company wide earnings grew 6.5% and raised online lead engagements over 400% through optimizing search platforms (Google, Bing) for SEM/PPC• Day to day business relationships account manager, performance/data analyst, and advised on the parent company’s rebranding and corporate/franchise website rebuilds

• Created impactful ROI initiatives resulting in a six-figure, 30% YOY revenue increase.• Day-to-day manager for the company's 3rd party virtual marketplaces, including Amazon, eBay, Walmart.com as well as supporting management and internal reporting systems.• Responsibilities included multiple business line product strategy, SEO, web marketing, brand research & analysis, new e-commerce channel development, platform troubleshooting.

• Attended to family wellness obligations and responsibilities• Freelanced short-term marketing, creative and digital projects• Studied canine behavior specialties, and worked with instructors to learn training techniques• Devoted time to screenplay and novel writing passion projects• Relocated from Massachusetts to Florida

• Day-to-day supervisor for the development of digital assets and online initiatives for the 2015 Fall & Winter merchandise catalog launches.• Coordinated cross department communications, planning, resource allocation and scheduling.• Efforts included website refreshes, content development, promotional email deploys, UX updates, tablet and mobile optimization.

• Facilitated Bose’s 50th anniversary website build, and co-managed the development of the documentary film “Dream+Reach” by Academy Award winning director Morgan Neville.• Since it's release, viewership touchpoints (website, YouTube, etc.), have collected over 1.2 million unique start-to-finish visits.• Responsibilities included alignment of internal teams, external agency liaison, schedule and budgeting, meeting lead, and overall website deliverables.

• Supervisory role during a global launch period of multiple Roomba and Scooba product lines, resulting in dramatic 20% year over year increases in revenue, equity performance, and international marketplace visibility.• Department manager of a ten employee in-house creative team during the company’s business transition and repositioning to a consumer goods company.• Ongoing responsibilities included project scoping, estimating, budgeting, scheduling, vendor management, troubleshooting, process improvements, exceeding deliverables expectations.• Projects included: content management, brand creative, web and digital development, translations, international packaging.

• Overseer of the creative asset development process for the converse.com digital e-commerce team.• Handled seasonal merchandise campaigns with a focus on email and in-store experiences for the Canadian and European markets.• Performed promotional kick-offs, scheduling, established business requirements, coordinated with product production for delivery execution and releases.

• Managed copy production and content migration for the hospital’s new web site.• Handled day-to-day workflow while maintaining information and data integrity through the use of an internal custom proprietary content management system.

Senior Marketing AssociateThe Greater Boston Food BankDec 2009 – Mar 2010Product Marketing ManagerWolters Kluwer Law & BusinessMay 2009 – Sep 2009Creative Services ManagernSight, Inc. (Cohesion)Nov 2007 – Oct 2008Maketing Communications Project Manager IIIEastern BankJan 2007 – Sep 2007Senior Project Manager, Corporate CommunicationsBoston ScientificJun 2006 – Dec 2006Ecommerce Project ManagerStride RiteMar 2006 – Jun 2006Marketing Communications ManagerBank of AmericaJun 2005 – Jan 2006Marketing Communications ManagerChittenden BankJun 2002 – May 2005