Brette Rowley Cox Email & Phone Number

Washington, Dc, Us

Brought in to lead marketing strategy and operations tasked with driving new business of $100M in 2022 by establishing consistent lead flow from new and underperforming marketing sources.

Responsible for developing and implementing the marketing strategy for several onlinegraduate programs across the country. Integrating digital advertising, SEO, publicrelations, and direct response marketing to generate leads and nurture them through theapplication process, I held weekly consultation calls with each of my accounts andworked with an extensive creative team to deliver on exceptional marketing strategy.

Charleston, Sc

Known for providing “value beyond expectations”, Brette developed deep expertise in ROI-driven marketing strategies that allow business owners to grow their businesses sustainably while focusing their energies on what they do best. Contrary to traditional advertising strategies (which organizations spend tens of millions of dollars every year with little measurable impact), Brette’s approach is to develop a customer-centric plan that is focused more on CONNECTING with customers than SELLING to them.Always drawn to entrepreneurship, Brette created her first business plan in elementary school. Since, she’s been obsessed with building businesses and brands. She holds a Marketing degree from Clemson University and is currently running her own consulting firm where she works with clients to help them navigate their business growth whether it’s how to launch a new business, market a new product, or overcome the challenges of an established organization.

Charleston, South Carolina Area

Strategic advisor to authors around the world charged with ensuring that their book becomes the best marketing tool possible and that they exceed the goals that they set out to achieve. Focusing on expert brand positioning, event marketing, publicity, content marketing, and public speaking, I collaborate with an internal team to deliver on the marketing strategy, tools, and resources that authors need to be successful. Specific responsibilities and achievements include:• Create a year-long curriculum including webinars, email marketing, and resources for authors to use as a foundation for their marketing strategy.• Plan and host bi-monthly marketing conferences for 20 clients.• Develop a turn-key marketing program for authors who want to outsource their book marketing.

Kennesaw, Ga

Responsible for handling the marketing planning and implementation for over 100 independent financial advisors across the country. Integrating digital, referral, and direct response marketing to generate and accelerate growth, I held weekly consultation calls with each of my accounts and worked with an extensive creative team to deliver on exceptional marketing strategy.Specific responsibilities and achievements include:• Planned and executed a strategy that enabled a client to grow their practice by 3x in 12 months.• Developed and managed a client-focused social media strategy for over 50 clients.• Served as account and project manager for hundreds of client projects including website development, re-branding initiatives, and event coordination.• Traveled to several client events in Florida, Texas, and Washington, DC to deepen relationships with clients and ensure the effectiveness of the events.

Kerrville, Tx

Brought in to develop a comprehensive marketing strategy based on social media and word of mouth marketing and managed a media team to achieve specific goals related to customer acquisition and retention during the summer season. Leveraged social media platforms, strategic partnerships, and customer appreciation events to increase reach and brand awareness.Specific responsibilities and achievements include:• Doubled social media followers and engagement in just 6 months (Facebook, Twitter, Instagram, Pinterest, Tumblr, etc.)• Developed a monthly newsletter campaign with over 5600 contacts.• Planned 4 major recruiting events catering to customers in Austin, Dallas, San Antonio, and Houston.

Atlanta, Ga

Responsible for delivering on all aspects of the marketing strategy from lead development and branding to event planning. Working directly under the Chief Marketing Officer, I made a significant impact on the company's re-branding initiative, website content development, and sales collateral creation.Specific responsibilities and achievements include:• Collaborated on brand-new website resulting in a 10% decrease in bounce rate from the previous year based on Google Analytics research.• Developed a monthly newsletter campaign with over 3500 contacts averaging an open rate of over 13.3%.• Delivered on-brand sales collateral including in-depth case studies, sales sheets, presentations, and proposals.• Managed several major events including a 7-day customer appreciation event at the 2011 PGA Championship.

Greenville, Sc

Developed and implemented the “Reading All-Stars” program in over 100 public schools in the Greenville area. This included coordinating with school teachers, administrators, and parents to encourage students to qualify for the program and culminated in organizing the “Reading All-Stars Rewards” nights at the ballpark for Elementary and Middle School students.• Developed and implemented the Reading All-Stars program in over 100 public schools in the surrounding area• Organized "Reading All-Stars Rewards" nights at the ballpark for Elementary and Middle Schools• Identified and scheduled local volunteer groups to staff all concessions stands• Helped organize a local job fair at the ballpark

Clemson, Sc

Responsible for the activation of client sponsorship agreements• Developed weekly radio live reads to reflect specific client objectives• Managed clients’ sweepstakes and giveaway entries• Assisted with the editing/filming of the Dabo Swinney Show• Assisted the sales team in developing new leads • Prospected for category explosion opportunities in the Upstate area

New York, Ny

Created buzz for product launches and upcoming stories through press releases, social, and traditional media and assisted with planning and executing product launch parties and press events. Gained experience determining the most effective press strategy for each brand through extensive market research.• Created buzz for new product launches and upcoming stories through press releases, social media posts, and traditional media• Assisted with planning and execution of product launch parties and press events• Determined the most effective press strategy for each brand through extensive market research• Trained in account management and maintaining client relationships