Brette Shelley, Mba Email & Phone Number

Lavergne, Tn, Us

• Responsible for managing and developing the Thompson Machinery Marketing Strategic Plan, in support of the organizational strategy and objectives. Including overseeing strategy reviews, providing recommendations, and communicating results• Responsible for the overall management of the marketing team, providing coaching, leadership, and assistance• Ensure marketing communications are coordinated, support marketing plan objectives, and meet in conjunction with all senior management initiatives• Oversee and direct market research, competitor analysis, and customer service and retention monitoring processes and initiatives• Responsible for determining the marketing budget and department productivity targets • Manage Inside Sales Rep (ISR) Supervisor and ensure ISR financial and productivity goals are reached • Responsible for developing, implementing, and executing marketing plans to attract potential customers and retain existing ones• Oversee all advertising creative design, branding, placement, contracts, internal communications, and vendor relations • Manage all photography and videography for internal communications/training and external promotions • Measure and report performance of all marketing/advertising campaigns (ROAS) and assess against KPI’s• Work with division managers to evaluate underperforming business units and determine best course of action

Lavergne, Tn, Us

•Manage Inside Sales Representative (ISR) staff of six employees and ensure financial and productivity goals are reached.•Recruit, hire, onboard/train ISR staff; continuously mentor and provide ISR's recommendations for improvement.•Monitor and report ISR income statement, productivity KPIs, and ROAS (return on advertising spend).•Ensure action is taken and leads are followed through; follow up call process for marketing campaigns.•Manage call tracking numbers; utilize recorded calls to provide ISR improvement feedback.•Increase lead generation to improve awareness, consideration, and market share (PINS/POPS).•Harvest assigned accounts for product support, earthmoving, and rental sales opportunities.•Responsible for developing, implementing, and executing marketing plans to attract potential customers and retain existing ones.•Oversee all advertising creative design, branding, placement, contracts, internal communications, and vendor relations.•Manage eCommerce and digital media strategy aligned with business goals: company websites, PPC, SEO, social media, etc.•Manage all photography and videography for internal communications/training and external promotions.•Measure and report performance of all marketing/advertising campaigns (ROAS) and assess against KPI goals.•Responsible for determining budget and productivity targets to reach annual goals for Inside Sales staff as well as marketing campaigns.

Lavergne, Tn, Us

•Manage Inside sales staff (ISR) focusing on low touch, low volume parts and service customers, as well as infrequent buyers and lead management for earthmoving sales.•Recruit, hire, onboard/train ISR staff; continuously mentor and provide ISR's recommendations for improvement.•Oversee lead generation, management of existing accounts, and synchronizing the efforts of multiple sales departments•Monitor and report monthly productivity KPIs and provide monthly P&L report•Account management of all new, used, and rental products for all divisions.•Supports cross-functional teams in the development and execution of marketing/channel plan strategies including customer focused marketing materials, strategic selling support and promotions.•Communicates annual marketing plans and performance objectives internally and externally (as appropriate).•Supports sales staff in developing and implementing channel event / show plan from a tactical perspective.•Creates digital media marketing materials (email blasts, e-newsletters) as well as developing a streamlined plan for organization and maintenance of digital media and social media platforms.•Tracks post-promotional results of marketing programs to determine success level and implements solutions-based feedback to improve future programs.•Provides day to day support as necessary across channel marketing and external sales teams including but not limited to reporting, analysis, administrative tasks, etc.•Assist is filming and producing all video collateral, i.e. TMCC quarterly update videos, customer experience videos, etc.

Lavergne, Tn, Us

•Account management of all new, used, and rental products for all divisions.•Supports cross-functional teams in the development and execution of marketing/channel plan strategies including customer focused marketing materials, strategic selling support and promotions.•Communicates annual marketing plans and performance objectives internally and externally (as appropriate).•Supports sales staff in developing and implementing channel event / show plan from a tactical perspective.•Creates digital media marketing materials (email blasts, e-newsletters) as well as developing a streamlined plan for organization and maintenance of digital media and social media platforms.•Tracks post-promotional results of marketing programs to determine success level and implements solutions-based feedback to improve future programs.•Provides day to day support as necessary across channel marketing and external sales teams including but not limited to reporting, analysis, administrative tasks, etc.

• Coordinate all aspects of start-up including brand strategy, product development, design and production of all business communications materials, create marketing calendar, and manage company’s social media sites.• Developed and implemented highly effective marketing and promotional campaigns.• Built business from initial start up to $1200 of Revenue in 2013, with line of site to increase by 60% in 2014.• Provide quality customer service by developing innovative designs to meet customer needs and business goals.• Conduct market research to maximizing local market knowledge and increase competitive advantage by conducting promotion analysis and social media tracking.•Negotiate agreements with vendors, ensure all deliveries accurate and on time.

Irving, Texas, Us

• Responsible for the communications support for North America, Europe, Africa and Middle East Caterpillar dealer transition teams related to the Bucyrus dealer divestiture project.• Develop dealer-specific communications project plans and lead a combined team of Caterpillar and dealer personnel through the execution of these deliverables.• Develop strategies to address resistance by managing internal and external communications including press releases, corporate presentations, and customer events.• Lead cross functional teams as a project leader through the development and deployment of strategic communications activities and hit key milestones.• Delivered on-time project plans for 15 dealer transitions with line of site to completing an additional 20 dealer projects by end of 2014.

Irving, Texas, Us

• Successfully completed Caterpillar Corporate Marketing Training Program and TMI Precision Truck Training.• Responsible for market and dealer development to achieve 2013 On-Highway Truck business plan for Caterpillar Dealers in California, Nevada, Arizona, Oregon.• Executed corporate marketing strategies to grow the business and produce highest ROI for the region.• Provide and recommend new marketing tactics to dealer salesmen to maximize opportunity in the region.• Monitor expenditures and exceeded budget targets by 20% and reduced cost structure by $3600 annually.• Successfully trained 368 Cat Dealer Salesmen on features, benefits and applications of the new Cat CT660.• Single point of contact for maintaining vendor relationship between R.L. POLK and Caterpillar Truck Group.• Developed 2012 and 2013 sales forecast with market segmentation and data analysis using POLK data.• Created promotional literature, Drivecat.com blog posts, Facebook posts, and worked trade shows.

Irving, Texas, Us

• Improved the cost analysis and lead generation process by creating and managing Enhanced Bill of Material (EBOM) tool for use with Six Sigma cost reduction projects and verifying data quality.• Expanded cross-functional organizational capacity by collaborating with the engineering team regarding supplier process and understanding customer needs to target cost reduction opportunities and improvements.• Planned and conducted weekly staff trainings, with an emphasis on EBOM and cost reduction opportunities.• Mine/analyze data to developed clear and actionable recommendations which resulted in six sigma projects.• Performed bench marking analysis for piece part cost and identified savings opportunities with potential product enhancements for Machine Design Center products.• Bench marking analysis while closely monitoring cost reduction opportunities; quickly provided management with opportunities to launch cost reduction initiatives to maximize cost savings and improve product quality.• Green Belt led resourcing project with financial realization of 34% cost reduction, worth $455,000 annually.• Researched and resolved issues regarding the integrity of data flow into databases.• Conducted weekly knowledge sharing sessions to capture “Lessons Learned” and streamline the current processes and offered recommendations for improvement.

Irving, Texas, Us

• Managed and tracked direct and variable material cost reduction projects for the Quarry and Construction Trucks group in order to achieve our goal of reducing total product cost by 8%, to maintain product cost neutral during the end of the upturn.• Led Green Belt resourcing project with financial realization of 34% reduction in cost, worth $121,000.• Conducted interviews with key business users to collect information on business processes and requirements.• Developed, maintained, and refined weekly executive presentations and reports using advanced Excel spreadsheet functions and PowerPoint to facilitate project evaluation and process improvement.• Defined clear targets and objectives, monitored timelines, flagged potential issues, and communicated them to other team members to be addressed.• Reviewed new opportunities to drive product cost neutral at weekly planning sessions for Quarry Truck Group.• Implemented a set of comprehensive tracking processes within Access Database to monitor cost reduction leads and project performance.

Biberach, De

• Supported the sales team in writing and reviewing proposals and closing contracts.• Maintained knowledge of current sales, promotions, policies regarding payment, and shipping practices.

Master Of Business Administration - Mba

Bachelors, Marketing And Advertising

Digital Advertising Certificate, Advertising