Brett Watson Email & Phone Number

United States

Paris, Île-de-France, FR

Drives strategic and operational initiatives for marketing teams, including creating and implementing integrated lifecycle marketing programs for Fortune 500 brands using data-backed strategies to achieve acquisition and revenue goals.

Paris, Île-de-France, FR

• Client: Global eCommerce SiteSenior Program Manager & Senior Performance Marketing Specialist
• Drove strategy and adoption for enterprise-level automation tools surrounding project and program management via Jira, digital asset management systems, and various other system integrations.
• Led agency and vendor selection, management, and onboarding, including budget management, scoping, and billing.
• Managed performance marketing channel accounts, including over $XX million in ad spend, which brought in over $XXX million in revenue and increased ROAS 13% YoY.Client: Global Technology ManufacturerMarketing.
• Collaborated with cross-functional stakeholders across global marketing, creative, media, and brand teams to ensure effective and on-time delivery of high-value initiatives, including global cross-channel marketing.
• Established, assessed, and improved the performance of paid and organic social marketing teams by auditing and restructuring their processes, communication strategy, and data utilization.

San Francisco, California, US

• Developed marketing and outreach strategies for open innovation projects in sustainability, education, innovation, and health.
• Connected social entrepreneurs, designers, students, activists, and other mission-driven individuals to participate in new social impact OpenIDEO Challenges.
• Consulted internal teams to develop go-to-market strategies, including pre-launch market testing.
• Helped produce webinars and pitch events.

Chicago, Illinois, US

• Collaborates with media and creative teams to drive brand awareness and sales for CPG and e-Commerce clients.
• Co-leads development and execution of strategic brand development through consumer analysis, media planning, brand positioning, and competitive audits for health & wellness clients.

Chicago, Illinois, US

• Led client relationship management for B2B and B2C clients in industries such as retail, e-commerce, hospitality, education, and construction.
• Managed team of Analysts to help achieve marketing performance goals for clients.

Chicago, Illinois, US

• Creates, manages, and monitors paid search campaigns across Google, Bing, and Yahoo Gemini.
• Drives conversions and revenue for clients in the eCommerce, education, construction, food, and travel industries.
• Recommends, develops, and executes customized campaign strategies and tests across large and small ad-spend accounts.
• Writes and tests ad copy to improve targeting and branding efforts.
• Uses tools such as Google Analytics to observe and analyze campaign data and provide recommendations for optimization.
• Uses competitive intelligence tools to gain insight on competitors.

Chicago, IL, US

• Managed paid search campaigns to enhance performance and improve efficiencies, including new account launches and account redesigns.
• Increased conversions and revenue for clients through optimizations and A/B testing
• Transitioned to BFO (above) after company acquisition.

Chicago, IL, US

• Implemented marketing strategies including SEO, data analysis, social media, email, media relations, and content marketing.
• Increased organic search position of target keywords 66% and pageviews by 23% while the average time on page remained the same.
• Designed new website and created an internal process for organizing and expediting publishing of content marketing.

This is a business that my family started and operates. It started as simply a single group photo at an elementary school, but has evolved into much more. We have done our “aerial art” for organizations such as the Buffalo Bills, the Bob Woodruff Foundation, and Stand Up to Cancer, and have been featured in everything from the Buffalo News to USA Today..

• Assisted the account team in working cross-functionally with agency departments and vendor partners to share client feedback, gather team input, and determine next steps to ensure projects were executed efficiently and.
• Conducted industry, campaign, and competitive research to assist strategic and creative development
• Provided day-to-day support for strategy, new business, and account teams on 9 clients/projects over the course of the internship

Columbus, OH, US

• Evaluated campus culture to identify potential opportunities for brand exposure
• Distributed surveys to analyze Miami University students’ digital habits
• Built a weekly social media plan and executed on Twitter, crafted a consulting report, and designed a marketing plan to a specific brand

Cincinnati, OH, US

• Worked with a cohort of collegiate entrepreneurs from six universities to compete in a 12-hour entrepreneurial business solution and pitch competition hosted by Cintrifuse for Cincinnati based startup, Kapture
• Helped design the winning pitch that Kapture is currently implementing
• Developed logistical supply chain solutions for establishing their initial product distribution channels both domestically and internationallyhttp://www.bizjournals.com/cincinnati/news/2013/10/23/students-will-try-to-so.

Hamburg, NY, US

• Supported marketing and sales activities in conjunction with the Military product business unit
• Facilitated and supported electronic marketing efforts to potential customers in alternative military channels
• Developed marketing communications material targeting the Military market segment
• Conducted research and provided recommendations for action regarding alternative Military product channels

Montreal, Quebec, CA

• AIESEC is the largest student organization in the world. We are an international student-run not-for-profit organization. AIESEC is the platform by which students from around the world can develop their personal.
• Managed international team that facilitated international internships for local students
• Developed marketing strategy, materials, and timeline to recruit students
• Managed pipeline of students as they completed requirements to go abroad
• Designed information management system to track team members as well as exchange participants
• Provided customer service through email and in person for students interested in international exchange

• VayCay Hero (formerly Zaranga) is a specialty vacation website comprised of high end vacation rentals located across the country. It is a Y Combinator backed startup launched in early 2012 with the goal of creating a.
• Ran market research to optimize marketing strategies for customer segmentation, targeting, and product positioning
• Created content for blog and press releases, as well as ran and maintained social media and email campaigns
• Assisted in autonomous tasks to support Zaranga and its objectives

Helped produce, film, and edit a broadcast that reached 9 million people internationally.

Responsible for PC configurations and hardware integration. Developed processes that doubled installation efficiency.

Assisted in facilitating children and their needs during the summer. Worked with groups of diverse people and had to be able to handle groups of different sizes, ages, and backgrounds in order to give them safe and enjoyable experiences.

Bachelor Of Science In Business, Marketing, Interactive Media Studies

Marketing

Education record