Expanding Marketing responsibilities to include management of Sales team with the goal of streamlining lead gen pipeline and ultimately increasing sales.

First I was a customer, then I became an advocate, and eventually evolved into a brand ambassador. Here I am today, leading marketing efforts for a company that I have loved for years. Somebody pinch me. I have to be dreaming.

• Combined separate, legacy products – Cloud Fax, additional AI capabilities – and short-term product roadmap into cohesive, clinically facing interoperability solution for hospitals, health systems, and healthcare technology companies.• Developed GTM strategy across sales, product, and marketing departments for new features, products, and technologies: data extraction, document classification, secure direct messaging, Concord One.• Lead efforts for 2023 Digital Fax KLAS report where Concord Technologies held top position.• Lead customer proof-point efforts for evidence-based sales, earned media, and joint speaking opportunities at major events.

EDITORIAL: Drove editorial focus, brand partnerships, and website content for annual magazine focusing on fly fishing for steelhead. Partnered with outdoor writers and photographers. Regularly contributed destination content writeups and photography along with annual product reviews. Reported to publisher, Brookwood Press.MARKETING: Managed social media calendar and audience engagement. Actively attended industry trade events. DIGITAL: Responsible for growing digital properites through engaging website content, short form videos, social media channels, and digital advertising opportunities for key partners.

Resposible for cross-channel marketing efforts to drive consideration and sales with US hospital and health systems.Product Marketing - Owned product marketing for medication history and Artificial Intelligence products that integrate and support clinical workflows within Epic, Cerner, Allscripts, and MEDITECH EHRs. Voice of Customer - Increased organizational case study production and customer testimonials by over 5x with technology (TechValidate) and close partnerships with internal clinical subject matter experts. These measured customer proof points lead to over 20 instances of earned media across 6 different publishers and laid foundation for content marketing and account based marketing programs.Content Marketing - With a strong library of thought leadership, case studies, and customer testimonials, I implemented content marketing and syndication programs with publishers like HIMSS Media, Becker's Hospital Review, and This Week Health with the goals of increasing awareness and developing leads for the sales team.Account Based Marketing - Targeted multiple roles at key hospitals and health systems to increase market share from 15% to 25%. Leveraged Terminus platform to reach accounts with programmatic display ads, and Hubspot for automated email and campaign dashboards.Event & Association Marketing - Developed messaging, strategy, and onsite engagement plan for virtual and in-person events like HIMSS, ViVE, Health Connect Partners, CHIME, AMDIS, and AMIA.Sales Enablement - Developed and maintained presentation materials for sales team to reflect evolving product and solution messaging, customer success, and impact statistics.

• Developed communications materials targeted to strategic partners and content providers, general market healthcare IT and pharmaceutical industry executives, and internal executives and employees.• Responsible for the creation of marketing demand generation programs for defined healthcare/pharma market segments for DrFirst sales channel.• Supported the development of product solutions that addressed the market needs that are consistent with the corporate marketing strategy.• Owned the marketing calendar composed of programs designed to support new lead generation and/or upsell opportunities in concert with the sales channel while tracking program ROI and achievements.

• WhatCounts Account Manager dedicated solely to Costco business. Managed relationship, upsold agency services, and grew business from Services division into Costco Membership.• Acting Email Marketing Program Lead on the Costco Digital Strategy team tasked with modernizing email marketing efforts. Ultimately responsible for managing the email program as a whole: streamlined production and reduced approval time by 80%, defined benchmarks and created metrics/creative dashboard for team, laid foundation for marketing automation program, and drove email template redesign.

• Cross-functional team lead driving Nurture Email marketing for Enterprise Mobility and Microsoft Security products.• Specifically tasked with demand generation and driving effective, measureable b2b email nurture/content marketing campaigns.• Concept, implement, and track A/B testing across subject lines, audience segmentation, click performance, and content.• Provide monthly analysis, optimization recommendations and executive summaries for Microsoft email programs based on performance data, content consumption, and trends over time.• Manage and enforce timelines for monthly sprints with developers, content authors, and executive stakeholders.• Manage localization efforts for Global Engagement Program.

• Managed and drove agency partners to produce, publish, and measure all Content Marketing deliverables across microsoft.com/health, healthdigitaltransformation.com, and Microsoft Health blogs.• Produced case studies, infographics, ebooks, whitepapers, and customer stories for B2B marketing collateral.• Monitored and optimized Social Media Marketing strategy, performance and channel growth with agency partners with the primary objective of distributing valuable content to healthcare professionals. • Drove and executed all Event Marketing for industry tent pole events like HIMSS and the Microsoft Health Innovation Summit.

• Developed custom advertising products for Skype Custom Advertising program. Products included premium rich media formats, social initiatives, interactive video series, and cobranded websites.• Established partnerships between Skype consumer marketing, engineering, and Microsoft sales teams to deliver an additional $8M in custom ad revenue along with an incremental increase in Microsoft ad sales by $16M annually.• Created marketing materials for all Skype Custom Advertising products. These included clear stories and values, compelling visuals and talking points, and substantiated audience data.• Supported global Microsoft/Aol sales teams in advertiser RFPs, between 10-15 pitches per week, with write-ups specific to each brand, supporting mockups, and solution pricing.• Provided end-to-end integrated campaign management, typically 3-5 custom campaigns per month. Lead client communications and meetings, drove production until approval, and reported performance back to client.

• Managed high profile, 24-hour homepage takeovers on msn.com, typically 8-10 premium rich media campaigns per month for advertisers like Toyota, Dodge, Netflix, Best Buy, ABC, and Intel.• Acted as cross-functional team lead between Microsoft sales teams, creative agencies, media agencies, and Sizmek development/test teams.• Lead client communications and meetings, identified KPIs, drove production until creative approval, and reported campaign performance back to client.

• First dedicated head at in-house agency to lead creative teams with traditional print and on-air backgrounds into the beginning years of digital advertising.• Integrated and evangelized digital media into creative brainstorms and traditional marketing KPIs. • Primary point of contact for external partner agencies: lead corporate on-boarding, established budgets, and oversaw campaign timelines.• Ultimately responsible for producing and trafficking all digital marketing materials for shows like Deadliest Catch, Shark Week, Man vs Wild, LIFE, and MythBusters.

• Responsible for managing and directing all online communications promoting association membership benefits and driving event registration. • Drove and executed email marketing program which improved online event registration by 300% in first year. • Designed and developed all digital properties. Major projects included nahc.org redesign, email marketing software integration(Lyris), and sub-association website builds.

• Designed and developed websites for hospitality based clients - Holiday Inn, Hilton, DoubleTree, and Marriot - with the goal of increasing search engine ranking and driving online reservations. • Technologies included SEO, Flash, HTML, CSS, Coldfusion, SQL, and content management.

• Managed eCommerce business for chain of local pawn shops. Variable inventory included included electronics, antiques & collectibles, power tools, and sporting goods.• Consistently met and exceeded sales goals and grew business 25% in first year - elevated program from Bronze to Silver eBay power seller. Refined operations, and implemented new inventory tracking and payment systems.• Identified popular keywords and search terms, photographed merchandise, and wrote optimized product descriptions to drive sales.• Managed payment, packing & shipping, and provided customer service.

• Wrote the outdoors column for The Star Democrat, the upper Eastern Shore’s daily newspaper. • Published two times a week and syndicated across other Chesapeake Publishing brands like The Kent County News, The Record Observer, and The Bay Times. • Topics covered local fishing and boating along with news from Maryland’s Department of Natural Resources.

• Responsible for developing all content for the Chesapeake region as well as the North East and the South East regions. • Wrote content and edited work from freelance writers and regional experts with limited writing experience. • Managed and directed the editorial calendar for weekly website updates and packaged content for seasonal features. • Researched, identified, and onboarded known industry influencers to become part of worldwideangler.com; writers and fly fishermen like Ed Russell, Bob Popovics, Joe Bruce, Mike Heck, Richie Gaines, and Harry Murray.