Responsible for all B2B and B2C marketing operations of VocabularySpellingCity, while overseeing Sales, Professional Development, and Customer Service and Success.Duties include:-Manage 8 direct reports including Directors of Sales, Professional Development, and Customer Service and Success-Development of branding and corporate identity initiatives-Development and implementation of marketing plans, including promotional calendars and programs, new product introductions and other marketing projects-Implementation and oversight of Marketing Automation Systems (Pardot and Hubspot)-Oversight and redesign of SalesForce implementation-Develop and manage marketing budgets-Develop sales forecasting (B2C), lead/demand generation, and product branding plans-Establish and grow a target market share-Monitor costs and budgets-Conduct customer, brand and product research initiatives-Offer expert advice to develop innovative advertising, public relations, social media and events-Work with new business development team and sales teams on brand initiatives-Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management-Supervise a marketing team, including hiring, training, workloads, schedules and deadlines-Oversee the operation of a company’s website, email marketing program, advertising, and provide analytics review

Focus on team-building, networking, and creating a network of creative writers, graphic designers, marketing coordinators, and data miners. Train and mentor resources on the principals of content marketing as well as best practices for marketing automation.• Helped build a self-sustaining virtual company• Train and manage a team of employees to assist clients in developing and implementing marketing strategies specific to the clients’ needs, including brand awareness, corporate social presence, and brand monitoring.• Built, maintain, and trained all users on new hardware and software including Microsoft Office and Dynamics CRM.• Expanded marketing services to include social media management, RFP writing services, SEO/SEM, and web design• Developed marketing and sales strategies for government RFPs and grants on a state and local level, monitoring all 50 states for changes in process and funding opportunities.

Building the entirety of Cable and Wireless Business’ digital marketing strategy, including web presence, social media, online advertising (SEO/SEM), lead generation, landing page creation and optimization, and lead nurturing. Responsible for hosting, moderating, and marketing highly successful virtual events, such as webinars, virtual roundtables, and virtual workshops.In addition, uses proven editorial and writing ability in executing all inbound/outbound communications that align with business priorities (Web, SEO, social media, sales tools, proposals, PR and media kits). Expert in distilling technical and specialized content to tell a compelling story with a solid understanding of how to create content that draws an audience that draws in an audience.Achieves consistent 30+% conversion rates on landing pages, 20% year over year growth on web traffic, and 50% year over year growth on virtual event attendance.

Content Director and Marketing Coordinator• Responsible for writing, editing and executing all outgoing communications, RFP Responses, social media and SEO, proposals, Public Relations material and website content while writing and developing unique marketing strategies for penetrating B2B, government, education and consumer markets.• Microsoft Dynamics CRM expert: responsible for all marketing activity via Dynamics CRM, including creation and execution of campaigns, detailed analysis of campaigns, building and distributing customized reports for all levels of the organization, customizing data and fields throughout CRM, and providing IT support for sales and marketing staff in Dynamics CRM.• Responsible for driving attendance to events such as monthly webinars, seminars and other live events via email, social media, press releases, directory listings, and calling campaigns. Achieved at 200% increase in attendance since implementing my strategies.• Responsible for creating, executing, and following up on sales lead-generation campaigns for every product and service division. These verticals include government, education, B2B, travel, hospitality and healthcare.• Responsible for reporting to C-Level management all metrics related to email campaign activity, webinar activity, website traffic, social media interactions and sales activity.• Responsible for building, populating and maintaining an expansive contact list for marketing. This list currently has more than 100,000 members and grows 8-10% on a monthly basis.• Responsible for writing and coordinating all RFP responses while maintaining communication with team members located all over the world to ensure each section is completed by the most qualified person.• Responsible for creating a separate marketing division within AAJ Technologies to provide marketing services to our clients in addition to the technical services we already provide.

Created marketing department from the ground up, from a strictly word-of-mouth system to a comprehensive inbound and outbound system. Proven ability to grow marketing initiatives as the business grows, including introducing marketing automation principals once “critical mass” was reached. Created case study campaigns, webinars, and content-driven web campaigns.• Built inbound and outbound lead generating marketing system.• Created webinar focused demonstrations, effectively increasing sales presentations over 300%• Aided in redesign of company website, increasing web traffic over 150% each year.• Increased marketing performance by creating, and analyzing weekly and quarterly marketing campaigns; reporting to management with win/loss results.• Run weekly team meetings to delegate responsibilities for strategic targeted marketing.• Responsible for the development and rollout of migration from ACT to Microsoft CRM for customer relationship management, client support tracking, sales and marketing.• Responsible for developing separate marketing strategies for each region, catering to the government and education markets while monitoring success and adjusting rapidly to the changing sales environment.

• Responsible for writing and editing information and articles in a timely manner under strict deadlines.• Write, manage, maintain and edit new daily content for online database, working closely with other writers, editors, and advertisers to ensure accurate data is consistently published online and client’s needs are consistently satisfied. • Performed all research, contacting the proper people to check facts and obtain artwork, photography, and contact information for each assignment as well as interview subjects as necessary.