Brett Greaves Email & Phone Number

London, Gb

17 Melrose Boulevard, Melrose Arch

Responsible for the overall digital strategy for STANLIB retail, with a key focus on driving an improved customer experience, through the development and adoption of digital touch points, driven by key customer insights and enabled by new ways of working.

Johannesburg, Gauteng

Responsible for setting up and managing the digital marketing capability within STANLIB, including the formulation of a digital marketing strategy, aligned with the overall marketing strategy and business objectives.

1 Ameshoff Street, Braamfontein

During my time at Liberty I was responsible for establishing, growing and managing the social media and digital marketing capability within Liberty, including management of the internal social media team and budget. Achievements: - Developed the Liberty Employee Social Media Guidelines. - Appointed a social media partner agency for Liberty. Native VML. - Launched the Liberty Brand onto Facebook, Twitter, LinkedIn and Instagram.- Developed social media training programmes for executives, staff and advisers. In addition, I act as the digital marketing specialist for the marketing and branding teams, providing specialist input into marketing campaigns - from brief input right through to reporting.

Sandton, Johanesburg

Worked as a digital campaign strategist in coordination with the ATL strategy teams to develop integrated campaign strategies for brands such as Nissan, Standard Bank, McDonalds, Jameson, Licorice Allsorts and Crosse and Blackwell. Campaign strategies include:– Standard Bank Moving Forward Brand campaign. – Licorice Allsorts edible QR code. – Standard Bank UCount launch campaign. – Standard Bank youth Mxit campaign. – Nissan account pitch. – Nissan integrated campaign for Nissan.co.za

Johannesburg Area, South Africa

Custodian of digital campaigns within the Bank, ensuring delivery on business objectives and marketing objectives. Digital campaign brief formulation and presentation to partner agencies.Heavily relying on relationship management as an intermediary between agency partners and internal business functions, not only to sell idea's but to convey business requirements.Combining a knowledge of digital with the requirements of business to ensure that campaigns are properly aligned and coordinated in a digital context. Ensure timely delivery of digital elements within integrated campaigns.Report to business and marketing on campaign performance.Oversee campaign implementation within the Digital team.

Johannesburg

Ensure effective implementation, management and reporting of digital advertising campaigns, across all digital channels throughout the bank. Some day to day activities include agency briefing, campaign monitoring and reporting, URL strategy management, SEO tracking and understanding.

I completed my post graduate internship for AAA School of Advertising at Posterscope SA, after which I was offered a position as an Out of Home planner, executing ATL outdoor campaigns for Nivea, Samsung, MTN and Honda.

Executive Development Programme

Financial Markets And Instruments, Finance And Financial Management Services, Diploma (Nqf Lvl. 6)

Digital Strategy, Digital Communication And Media/Multimedia, Certificate (Nqf Lvl. 6)

Activities and Societies: Soccer team

Marketing Communication With Specialisation In Media Strategy

Activities and Societies: Soccer Team

Marketing Management

Activities and Societies: The HR Manager of the Business and leadership Society.