Joined ATI when it was Private Equity Owned (Advent) to build foundational marketing and digital capabilities to allow for scale growth. Consistently drove business impact by reinventing marketing for greater impact - thru greater precision, agility and speed. Company IPO'ed in 6/21 and is currently publicly traded with 940 locations.Halved cost of new customer acquisitionDoubled search impression volume Over 2x increase in direct digital customer channel

Responsible for all marketing, communication and brand initiatives for North America's largest owner, operator and developer of family-oriented indoor waterpark resorts. PE owned and growing over 20% a year as we expanded our marketing investment and scope to become a national player with 17 parks, 2 under construction and a pipeline of several more. Started as consultant and joined full time Sept 2017.

Consultancy for strategic digital transformation to reinvigorate business performance in today's digitally enabled world. Helping marketers rewire their process, their partners and utilize data to move with more speed and precision. Clients include VC/Idea Incubator’s portfolio companies and $1BN+ Multichannel Marketing Services firm.

I drove better return from marketing investment that grew topline and expanded the bottom line. More "officially"​ the role was driving the Integrated Marketing Process and Center of Expertise responsibility for all of ConAgra's consumer brands. This started with an integrated plan driven by a core activation idea ... which we then activated through outbound channels. The channels I oversaw included Media, Digital (sites, search and eCRM), Social, PR, Consumer Promotions, Experiential, FSI's, E-commerce and instore. Also led Multicultural Marketing, Sponsorship and Licensing activities for CAG's consumer business. Managed team of 45, oversaw 10 agencies with over 100 FTE's and $250MM in spend.Some CAG Brands include Slim Jim, Pam, Reddi-Wip, Healthy Choice, Banquet, Chef Boyardee, Marie Callender's, Alexia, Hunt's, Peter Pan, Wesson and P.F. Chang's.Provided strategic direction and operationalized a number of firsts for ConAgra Foods in areas like Mobile Marketing, e-commerce, social media, addressable media, digital coupons, DMP, DSP and CRM.

Responsible for consumer activation channels for ConAgra's consumer brands - Media, Digital (sites and eCRM), Social, PR, Consumer Promotions, Experiental, FSI's and Sponsorships. My charge is getting our content/message out to consumers through Paid, Earned and Owned channels.

Responsible for jumpstarting digital expertise and expanding interactive/digital services revenue for Doner advertising. Act as digital and technology knowledge expert - connecting new channels to the marketing investment and enabling transition to better and more effective investment approaches.

Built global team to execute acquisition and retention marketing for the consumer internet services division of Microsoft. Products included MSN, Hotmail, Messenger and Spaces. Email volumes on a global scale of up to 150 million in 8 languages for EACH send.

Head of SF and Chicago offices of the advertising division of this interactive services firm. Joined when the company was a stand alone agency i-traffic and then led the advertising and marketing side for those clients and people when we were acquired by AGENCY.COM. Eventually rolling into Omnicom.

Managed marketing communications for the Home Services Divison of Sears.