Created comprehensive strategic marketing and sales plans for nine senior living communities. Within six months, seven of the communities’ occupancies grew to between 90%-93%. Provided detailed reporting and analysis of key performance indicators (KPIs), including occupancy rates, lead conversion rates, and revenue growth, to assess the efficacy of sales and marketing initiatives. Provide regular reporting and analysis of key performance metrics to evaluate the effectiveness of sales and… Show more Created comprehensive strategic marketing and sales plans for nine senior living communities. Within six months, seven of the communities’ occupancies grew to between 90%-93%. Provided detailed reporting and analysis of key performance indicators (KPIs), including occupancy rates, lead conversion rates, and revenue growth, to assess the efficacy of sales and marketing initiatives. Provide regular reporting and analysis of key performance metrics to evaluate the effectiveness of sales and marketing efforts. Show less

Promoted to Director of Creative Services, spearheading the establishment of an internal agency for a senior living community operator. Orchestrated team structure, Oversaw candidate sourcing, and onboarded over 25 associates within seven months. Introduced to the company the utilization of 1099 contractors. Allowing for 1099 to be billed back to individual communities without impacting corporate S, G&A This new hiring strategy created an additional revenue stream through agency support… Show more Promoted to Director of Creative Services, spearheading the establishment of an internal agency for a senior living community operator. Orchestrated team structure, Oversaw candidate sourcing, and onboarded over 25 associates within seven months. Introduced to the company the utilization of 1099 contractors. Allowing for 1099 to be billed back to individual communities without impacting corporate S, G&A This new hiring strategy created an additional revenue stream through agency support. Directed creative teams in the delivery of top-tier marketing materials and campaigns for a portfolio of 60+ communities. Guided internal efforts in crafting a national campaign that grew lead volume by 25% and social media lead by 266%. Show less

Created and executed successful data-driven lead-generating marketing plans for 16 Watermark-managed communities with five different owner groups. Developed strategies to drive qualified leads with high conversion rates at the community level. Marketing initiatives leveraged a wide range of channels including direct mail, eblasts, PPC, paid social, CRM, referral partner outreach, and more. Hand-picked by new National Marketing Director to assist with the reorganization of the marketing… Show more Created and executed successful data-driven lead-generating marketing plans for 16 Watermark-managed communities with five different owner groups. Developed strategies to drive qualified leads with high conversion rates at the community level. Marketing initiatives leveraged a wide range of channels including direct mail, eblasts, PPC, paid social, CRM, referral partner outreach, and more. Hand-picked by new National Marketing Director to assist with the reorganization of the marketing department and collaborate with internal cross-functional teams for successful implementation. Show less

Tripled company revenue in one year through new digital marketing strategy and tactical plan. Led the marketing function with emphasis on product marketing including developing strategic plans, branding, positioning and messaging to drive profitable revenue growth. Developed marketing programs including budget and KPIs for website, digital marketing, marketing materials, corporate events, conferences and trade shows. Drove the development and implementation of marketing automation strategies… Show more Tripled company revenue in one year through new digital marketing strategy and tactical plan. Led the marketing function with emphasis on product marketing including developing strategic plans, branding, positioning and messaging to drive profitable revenue growth. Developed marketing programs including budget and KPIs for website, digital marketing, marketing materials, corporate events, conferences and trade shows. Drove the development and implementation of marketing automation strategies that resulted in improved efficiency and accelerated sales growth and profitability. Increased Lead flow 42% while decreasing CPL. Manage a small team of marketing professionals focused on executing national campaigns. Show less

Partnered with Product Managers in the development of launch plans for a new chemotherapeutic drug. Led cross-functional global team in developing marketing and sales collateral. In addition, this team drove the implementation of the global creative review operations. Worked collaboratively across global regions with staff at all levels to ensure diverse business needs, objectives, and compliance guidelines were met. Member of Baxalta/Shire Commercial Marketing Operations Integration team… Show more Partnered with Product Managers in the development of launch plans for a new chemotherapeutic drug. Led cross-functional global team in developing marketing and sales collateral. In addition, this team drove the implementation of the global creative review operations. Worked collaboratively across global regions with staff at all levels to ensure diverse business needs, objectives, and compliance guidelines were met. Member of Baxalta/Shire Commercial Marketing Operations Integration team. (Laid off due to merger with Shire). Show less

Lead the development and implementation of Hollister Incorporated’s global commercialization and marketing processes operations. Identify opportunities to enhance and leverage best practices based on internal and external benchmarks. Build out processes to support the chartering, creation and successful implementation of Global Commercial Brand Teams for centralized brandsForge strong relationships and provide strategic advice and consultation to Global and Country marketing and sales… Show more Lead the development and implementation of Hollister Incorporated’s global commercialization and marketing processes operations. Identify opportunities to enhance and leverage best practices based on internal and external benchmarks. Build out processes to support the chartering, creation and successful implementation of Global Commercial Brand Teams for centralized brandsForge strong relationships and provide strategic advice and consultation to Global and Country marketing and sales teams to develop and integrate marketing excellence capabilities and competencies. • Develop and implement standardized marketing processes (e.g. local marketing plans & product launches).• Systematize “go to market” marketing and sales training across markets (eLearning).• Develop “Marketing Excellence Dashboard” measuring key performance indicators including external indicators as well as internal.• Establish Marketing Advisory Board to engage marketing partners to accelerate the adoption of marketing best practices. Show less

Lead the planning and execution of global marketing communications programs and brand identities to increase awareness and drive product sales. Provide leadership to brand teams on Marcom initiatives for corporation’s 3000+ products including new product and service launches. Lead efforts on communication strategy, positioning, message platforms with outside core agencies. • Develop and integrate workflow processes for creative services team, contributing to increasing internal design work… Show more Lead the planning and execution of global marketing communications programs and brand identities to increase awareness and drive product sales. Provide leadership to brand teams on Marcom initiatives for corporation’s 3000+ products including new product and service launches. Lead efforts on communication strategy, positioning, message platforms with outside core agencies. • Develop and integrate workflow processes for creative services team, contributing to increasing internal design work rather than outsourcing to agencies, saving the corporation $183,000 in one year.• Lead rebranding for global Ostomy business which successfully led to 80% global brand consistency for local market driven sales collateral. • Manage Marcom and design departments. Show less

Develop and implement marketing and advertising strategy for online University with 6 brick and mortar locations. Create predictive modeling to prove need for transition of media mix from 100% lead aggregators, which diluted brand, to a higher converting media mix. Mix inclusive of SEM, email, direct mail, webinars, job and education fairs, events and promotions. Launch newly designed, user-friendly website for students named, The Virtual Campus. Virtual Campus is the 2008… Show more Develop and implement marketing and advertising strategy for online University with 6 brick and mortar locations. Create predictive modeling to prove need for transition of media mix from 100% lead aggregators, which diluted brand, to a higher converting media mix. Mix inclusive of SEM, email, direct mail, webinars, job and education fairs, events and promotions. Launch newly designed, user-friendly website for students named, The Virtual Campus. Virtual Campus is the 2008 "ComputerWorld" Honors Laureate Winner, 2009 Webby Honoree. Initiated branded, high-value stitch-in process to increase show to class rate. Saw increase of 38% in two monthsDeveloped system to track where non-traditional leads were coming from, resulting in ability to manage budgets to higher performing tactics. Coordinated with Market Research team brand research to develop benchmark Q Score. Created brand style guidelines and was Brand Ambassador within Company.Managed relationship with outside agencies such as: Advertising Agency, Promotional Agency and Public Relations firmManaged staff of 4 direct reports and 30 indirect reports in matrix organization. Show less

CDW2004 - 2007Director, E-CommerceLead the strategy, project planning and implementation of new features and functionality of the CDW websites. Manage the content and design, publishing of all public sites as well as company intranet. Manage 14 direct reports and total of 20 people, providing coaching and mentoring to team members. Responsible for the hiring, motivating, evaluating, developing department personnel Increase website revenue by 16% over one year: Introduce… Show more CDW2004 - 2007Director, E-CommerceLead the strategy, project planning and implementation of new features and functionality of the CDW websites. Manage the content and design, publishing of all public sites as well as company intranet. Manage 14 direct reports and total of 20 people, providing coaching and mentoring to team members. Responsible for the hiring, motivating, evaluating, developing department personnel Increase website revenue by 16% over one year: Introduce user-centered web design to web development. Develop and drive major business processes such as: user-centered design approach and flexible online media plans. Create yearly E-Commerce strategic roadmap to support company initiatives, customer requests, and product promotions.Decrease support on projects with no ROI: Recommend ROI analysis and reporting to web analytics Program Manager ensuring constant improvements can be measured and are implemented and company resources and supporting ROI positive initiatives. Show less

• Led marketing and advertising efforts for Ameritech's cable television venture, managing a $10+ million budget.• Built and managed marketing and creative teams from the ground up, including partnering with Fortune 25 advertising agencies and Disney.• Achieved successful RFPs and partnerships, driving brand visibility and revenue growth.

• Managed public relations and marketing for popular MTV programming, including shows like Remote Control, House of Style, and Singled Out.• Promoted to Marketing Manager at Nickelodeon and Nick at Nite, leading the marketing of their new animation programming such as Ren & Stimpy, Rugrats, and Doug.• Collaborated with cross-functional teams to develop and execute strategic marketing campaigns to drive viewership and engagement.• Utilized strong communication skills to… Show more • Managed public relations and marketing for popular MTV programming, including shows like Remote Control, House of Style, and Singled Out.• Promoted to Marketing Manager at Nickelodeon and Nick at Nite, leading the marketing of their new animation programming such as Ren & Stimpy, Rugrats, and Doug.• Collaborated with cross-functional teams to develop and execute strategic marketing campaigns to drive viewership and engagement.• Utilized strong communication skills to build relationships with key stakeholders and drive brand awareness. Show less