Help drive success for clients including: Snap-on Tools, Slim Chicken's, Crunch Fitness, Honda, Blue Cross & Blue Shield, US Women's Soccer, National Women's Soccer League, Sport Clips, Lee's Famous Recipe Chicken, and Natural Gear. My leadership philosophy is centered on inspiring a team to push boundaries and achieve their best work by using a proven model of people + data + growth = results. My focus on people involves fostering a culture of collaboration and innovation, as well as training and elevating the expertise of my team, which has resulted in new assignments, new accounts, and record-breaking agency revenue growth.

Responsible for managing a portfolio of the agencies largest clients and acting as primary lead across Media Department. I used data and research to guide strategic decisions based on KPIs and industry trends. This involved collaborating with cross-functional teams to ensure our media plans aligned with clients' overall marketing objectives and budgets.One of my key responsibilities was to act as the lead presenter for all media-related matters, including presenting to clients and pitching to new business prospects. I ensured that our media plans were fully accredited across all channels, including digital, social media, search, television, print, radio, outdoor, and more.Additionally, I was responsible for managing vendor relationships, negotiating contracts, and overseeing the execution of media plans to ensure campaigns were delivered effectively and efficiently. I also worked closely with our analytics team to track and measure campaign performance, making data-driven recommendations to optimize campaigns for improved ROI.

Responsible for developing and executing targeted marketing strategies aimed at increasing ethnic student admissions. Using a combination of location trends, student persona insights, and historical admission baselines, our team created a successful campaign that led to double-digit growth in total admissions.In this role, I collaborated closely with key stakeholders to identify areas for improvement and optimize marketing efforts accordingly. I also monitored and analyzed data to measure campaign success and adjust strategies as needed.Despite being a part-time role while still in school, I was committed to delivering high-quality results and making a positive impact on the university's recruitment efforts.

Part of an intern team that identified a major shift in the marketing landscape with the emergence of Web 2.0 platforms. Working collaboratively, we analyzed the trends and implications of this shift, creating a compelling presentation that demonstrated how brands could adapt and succeed in this new environment. The insights from our analysis were used to inform strategic planning for clients such as BMW, L.L. Bean, and John Deere.