Marketing Associate
Philadelphia, Pennsylvania
Analyze post-performance consumer demographics data to assist in the development of new marketing strategies, identify areas of missed opportunities, and optimize marketing budgets.Work directly with the Director of Institutional Marketing to develop new initiatives, strengthen the brand and increase overall profits.Develop new systems to streamline processes and money-saving concepts and ideas through the use of emerging technology.Responsible for the creation and execution of production detail webpages on our website and leveraging SEO, SEM and genre-coding.Establish and manage relationships at all levels in the organization, as well as off-site partners, vendors and charities.Attend conferences and events to keep up with current trends in the market.Project manager for Showcase, Seasonal, and Educational brochure publications. Content coordinator for signage and building banner installations. Marketing show lead on various events occurring at our venues. Manage Google AdWord campaigns for the Kimmel Center. Monitor AdWord trends through Google Analytics. Collaborate with the Director of Institutional Marketing in developing promotional strategies and community outreach programs. Develop social media content for Facebook, Instagram, and Twitter feeds.