Digital Fundraising Associate
Current● Creating fundraising messaging for an email audience of over 250,000 members and a mobile audience of over 80,000 members to maintain and increase donor and activist engagement ● Developing new creative opportunities to engage and retain our long-term membership and acquired prospects ● Managing annual message strategy planning, and identifying and addressing long-term challenges and opportunities in the creation and execution of those plans ● Coordinating with our field scientists, policy analysts, government relations team and other subject matter experts to cultivate enthusiasm and action from members at the regional and national level ● Supporting science and policy program staff in planning rapid-response outreach to drive members on emergent activism opportunities ● Collaborating with digital ad, social media and communications teams in multi-channel campaigns to raise national brand awareness and support localized activist efforts ● Improving and expanding our message testing strategy by analyzing key message performance indicators and surveying emerging tactics and strategies across the environmental nonprofit sector● Determining timing and audience targeting for an email schedule that averages over 30 messages per month to members to maximize inbox placement and visibility