Brett Kukuk Email & Phone Number

Detroit, Michigan, United States

Auburn Hills, Michigan, United States

Implements digital strategy for brand decision and 150 nationwide dealerships on digital marketing campaign strategy. Specifically leading the adoption of digital retailing tools such as O.R.E., CarNow, and Roadster, Darwin. Individually responsible for digital marketing knowledge and engagement across the entire country for Alfa Romeo dealerships..

Orlando, Florida, United States

• Lead nation in digital retailing tool enrollments with 96% of dealerships in the Southeast district
• Increased overall Southeast dealership website traffic 40% YoY
• Implemented digital educational summits across the Southeast resulting in increased digital media spends and engagements across dealer locations
• Served as liaison to 50+ certified and non-certified vendors including website, search engine marketing, digital retailing, and online chat providers
• Advised 350 dealerships on digital media optimizations and implement best practices for processing leads in accordance to FCA standards
• Collaborated with vendors to develop educational webinar series for dealers and sales team to enact response to COVID-19 pandemic resulting in higher lead conversion rate compared to other business centers

Raleigh-Durham, North Carolina Area

• Developed and launched emergency department campaign in order to redirect inappropriate ER usage to urgent and primary care
• Crafted omni-channel sports medicine campaign to acquire new patients to the health system
• Analyzed and presented monthly & quarterly campaign insights to hospital executives.
• Served as point of contact for clients and internal teams.

Dearborn, Michigan

• Consulted with 250+ Ford dealers in the Kansas City dealer zone with an annual digital spend of $7.2 million
• Promoted FordDirect digital products in dealership and trade shows to increase adoption and utilization
• Directed dealerships on actions to improve web presence related to GoogleMyBusiness and other listings aggregators
• Presented latest digital trends at dealer council meetings to increase product utilization
• Exceeded sales expectations and quotas for digital products including display and videos ads, mobile websites, engaged chat, direct mail, online reputation management, SEO and SEM
• Advised dealers on implementation of digital media optimizations and best practices across 250+ dealership locations

Scottsdale, AZ

• Maintain client relationship and promote value of product.
• Lead training of best practices among dealers groups to improve SEO and PPC campaigns.
• Execute brand building strategies and create content build overall online presence.
• Monitor online image and respond to negative activity to improve overall reputation.
• Launched 1st mobile app in automotive reputation management.
• Counsel and troubleshoot all client and internal issues.

Scottsdale, AZ

• Responsible for the online reputation and social media marketing for automotive dealers
• Assist in building social media strategies and campaigns that support business and goals
• Craft strategically sound and effective messages for posting
• Engage with public via blogging, Facebook and Twitter updates and moderation
• Continually monitor the social media landscape and related trends through research
• Develop a set of best practices, recommended rules of engagement, and innovative initiatives for the use of various social media

Executed direct sales marketing strategies throughout SE MichiganCoordinated event promotions for retail, trade shows, and community eventsDoor-to-door strategies and cold selling to customers at doorBuild sales relationships with customers to drive more sales

West Bloomfield, MI

Worked as liaison between Michigan LCV and the 39th district state rep seatCoordinated Get Out And Vote (GOAV) campaign walks for 039 district house seatCollected data during canvassing community neighborhoods, entering data.

Fulfilled media requests for local and national outfitsCoordinated interviews between local media and players Built relationships with entertainers, sports figures, patrons,Present for every major press conference leading up to game.

Assisted in the coordination of public and media relations during home games.Prepared credential table and operated during pregame.Worked as a team to interview players to collect and distribute quotes to local media beat writers.Prepared stat records during game to be complied and filed in team archives.

Tracked and maintained sales of Panasonic within sales territoryDeveloped retail employee product knowledgeBuilt relationships with store managers and employees to drive salesEvaluated through scrutiny of sales numbers and product knowledgeReported back issues employees and customers were facing Assisted in the push for Big10 Network to be added to.