Brett Lafferty Email & Phone Number

Dallas, Texas, Us

Provide strategic financial leadership for Frontier Communications (formerly Verizon) in the three most profitable states (CA, FL, and TX). Oversee budgeting, forecasting, and reporting of financial results, challenging business partners to deliver more, identifying operational improvements, guiding senior executives on future performance trends. • Achieved year-end corporate expense targets of $754M in 2015.• Allocated financial resources to Florida where revenue growth achieved 6% year over year growth. • Restructured finance team to provide local revenue and expense support to each state group, improving talent alignment with business objective of understanding the unique customer markets.

Basking Ridge, Nj, Us

Team leader of a highly skilled management group that provides data and analysis for Sales, Marketing and Field Operations teams in FL, CA & TX. Utilizing self-developed forecasts models, provide forecasts of sales, gross adds, disconnects, and net adds; and monthly quotas for sales channels in the three Western states. • Maintained and utilized 16 web servers to process data for client analysis, forecasting, and modeling.• Developed multiple web applications to assist Sales, Marketing, and Field Operation teams with running their daily business requirements, eliminating duplication and improving local efficiencies.• Developed training database program for Florida; adopted by Verizon nationally due to user interface and reporting abilities, saving thousands of hours of local manual tracking.

Basking Ridge, Nj, Us

Managed and led a Florida based team focused on improving churn results; increasing RCM (revenue per customer per month); and formalizing a customer relationship management (Loyalty) plan. • Achieved the first reduction in Customer Churn since the launch of the Fios Video product. Customer churn went from .94% to .66% during my tenure as Retention Marketing Manager.• Developed localized Customer Loyalty Plan designed to provide long-term improvement in customer churn. Churn Rates have continued to improve in Florida at a greater rate than Verizon overall.• Improved Revenue per Customer by streamlining retention offer and improving the value pitch of the retention reps both of which drove down Florida’s cost per offer to the lowest in the country.

Basking Ridge, Nj, Us

Managed an inbound customer call center to address retention calls for customers located in Verizon footprint. • Implemented new guidelines with higher authorization limits to resolve billing issues avoiding customer transfer. Net Promoter Score increased due to this change. • Transitioned employee base to a 70/30 compensation plan.

Basking Ridge, Nj, Us

Sr. Advisor and Consultant for the Florida Region President. • Directed and coordinated all executive level communication meetings between Region President and National Staff. Ensured Florida Region was prepared with deliverables to Corporate.• Developed regional communication materials for use on quarterly employee broadcasts.

Basking Ridge, Nj, Us

Led management team and individual contributors providing direct support, process improvements, compliance monitoring, training, and guidance to field operation teams located in MD, VA, DC, and WV. • Developed & implemented new resource allocation model that delivered 13% performance improvement for overtime use, service call appointments, and performance metrics reporting to executive management. • Managed Automation Team to improve efficiencies and reduce cost, achieving both through standardization of reports, development of real-time alerts, and creation of query databases. • Oversaw Potomac Emergency Operations Center, handling all mission critical events--caused by forces of nature or by internal needs of the business. Safety is our number one priority! • Transitioned the Air Pressure Alarm and Monitoring center functions from Virginia to the Tampa FL center.

Basking Ridge, Nj, Us

Operational and administrative leader for Verizon Wireline operations in FL, NC and SC. • Partnered with Construction to ensure processes were followed on the build-out of fiber-to-the-home product in Tampa Bay achieving successful fiber deployment to over 75% of the FL serving area.• Ensured regulatory compliance while constructing new fiber network through Florida. • Created Customer Experience team to handle fall-out from negative press brought about from vendor fulfillment problems. This team became a selling asset due to the exceptional ways we cared for customers.

Basking Ridge, Nj, Us

Basking Ridge, Nj, Us

Us

Master Of Business Administration (M.B.A.), Finance, Marketing

Bachelor’S Degree, Business Administration/Accounting