Brett Lauter

Brett Lauter Email and Phone Number

Ecommerce, Marketing, Digital, Direct-to-Consumer Executive @ The RiteScreen Company, LLC
Brett Lauter's Location
Atlanta, Georgia, United States, United States
Brett Lauter's Contact Details
About Brett Lauter

MARKETING/ECOMMERCE/DIGITAL/DIRECT-T0-CONSUMER EXECUTIVEDynamic and creative leader. Exceptional skills in successfully leading business and marketing strategies for brands and multiple industries. Expert at designing and implementing strategic and tactical business, marketing, retail and ecommerce initiatives for both startups and Fortune 500 companies. Skilled at building winning strategies with minimal budgets. Able to drive team success and build brand awareness quickly. Executive who understands how to deliver both positive top-line revenue and bottom-line profitability results.Specialties: Brand Development; Product Positioning; Digital Marketing; Public Relations; Profit and Loss Management; Ecommerce; Market Research; Media Planning; Sports Marketing; CRM; Brand Management; Financial Management; Internet Strategy; Sponsorships; Strategic Partnerships; Direct Mail; Advertising; Social Media; Market Intelligence; Cause Marketing; New Market Development; Business Development; Promotions; Customer Retention; Customer Loyalty Programs; Merchandising; Catalog; Media Relations; Product Marketing; Campaign Management; Customer Service; Direct Response Marketing; Marketing Strategy; Product Development; Brand Positioning, Direct Response Television; Non Profits; Event Activation; Traditional Media; Performance Marketing; Brand Strategies; Affiliate Marketing; Digital Media; Operations; Direct-to-Consumer; Omni-Channel; Digital Analytics.

Brett Lauter's Current Company Details
The RiteScreen Company, LLC

The Ritescreen Company, Llc

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Ecommerce, Marketing, Digital, Direct-to-Consumer Executive
Brett Lauter Work Experience Details
  • The Ritescreen Company, Llc
    Chief Digital Officer (Cdo)
    The Ritescreen Company, Llc Jun 2024 - Present
    Elizabethville, Pennsylvania, Us
    Lead all aspects of building a direct-to-consumer aftermarket business for RiteScreen, the largest manufacturer of OEM window and door screens in the U.S.. RiteScreen is backed by Seven Point Partners Private Equity.
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  • Hoonigan Industries
    Senior Vice President Ecommerce
    Hoonigan Industries Apr 2023 - Jun 2024
    Greenwood Village, Colorado, Us
    In addition to leading Driven Lighting Group, I led all eCommerce businesses, marketplaces, and customer sales and service for Hoonigan Industries (formerly WheelPros Companies), backed by Clear Lake Capital private equity. Companies include: 4wheelparts.com; Throtl.com; etc. Member of Hoonigan Executive Team.
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  • Driven Lighting Group (Formerly Trs)
    President
    Driven Lighting Group (Formerly Trs) 2022 - Jun 2024
    Atlanta, Georgia, Us
    Led all manufacturing, operations, finance, marketing, wholesale, customer service, ecommerce, merchandising, etc. of DLG products and brands. DLG brands include: Morimoto, The Retrofit Source, Headlight Revolution, Xenon Depot, GTR Lighting, etc. DLG is a part of Hoonigan Industries and backed by Clearlake Capital Group.
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  • Morris4X4Center.Com
    Ceo
    Morris4X4Center.Com 2018 - 2021
    Pompano Beach, Fl, Us
    As CEO of Bestop Morris, LLC - a private equity owned company, led the turn around and eventual sale of Morris 4x4 Center (www.morris4x4center.com) - a 25+ year-old international ecommerce retailer/wholesaler. Led all operations, finance, technology, merchandising, sales, marketing, customer service, etc.
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  • Carhartt
    Vice President Global Ecommerce
    Carhartt 2015 - 2017
    Dearborn, Mi, Us
    Led Global Ecommerce and performance marketing and media for Carhartt (focused on direct-to-consumer) – including P&L, technology, operations, merchandising and marketing for Ecommerce (www.carhartt.com). Developed and implemented strategies for omni-channel, small business, loyalty and global expansion.
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  • Decluttr And Nomis Media
    President
    Decluttr And Nomis Media 2012 - 2015
    Kennesaw, Georgia, Us
    Responsible for the turn to profitability, launch and ongoing operations of Entertainment Magpie, Inc. A private equity backed consumer re-commerce company dba Decluttr (www.decluttr.com) and Nomis Media (www.nomismedia.com - wholesale division).
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  • Mccann Worldgroup
    Svp, Digital Marketing & Advertising
    Mccann Worldgroup 2008 - 2011
    New York, Ny, Us
    -Led development of digital practice and integration into strategic/brand planning, traditional media, creative and public relations for global advertising agency. -Led digital marketing strategy, media, planning, measurement and analytics for all clients including: Intercontinental Hotel Group, Aflac, Coca-Cola, Durex, Pergo, Time Warner Cable, Cryovac, Black & Decker, Amway, Dow, TVA, Navy Federal Credit Union, Quikrete, Racetrac, etc.
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  • Gmac Insurance
    Vice President Of Consumer Marketing
    Gmac Insurance 2006 - 2008
    Winston-Salem, Nc, Us
    -Led all marketing activities related to launching GMAC Insurance into the mass consumer market (broad market).-Responsible for all brand development and implementation across the organization.-Led all consumer marketing, advertising, sports marketing, public relations and media relations.-Led strategy and implementation of Ecommerce and digital marketing which increased revenue by over 20%.
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  • The Home Depot
    Director Emerging Brands, Paces Trading Company
    The Home Depot 2003 - 2006
    Atlanta, Georgia, Us
    -Led the development and launch of new direct-to-consumer high-end lighting company.-Managed the business’ profits and losses.-Responsible for development and management of all catalog, marketing, sales, operations and merchandising strategies and implementations.-Grew average gross profit margin to 66%, and positioned company for profitability within 13 months from launch.-Led and managed all online marketing, portal marketing, affiliate program, email marketing, search engine marketing, interactive planning and integrated marketing for homedepot.com.-Increased marketing channel revenue 33% above annual plan and 386% above 2004.-Changed online strategy and placements to bring online marketing channels ROI positive for the first time for homedepot.com.-Developed and led planning process to integrate campaigns and promotions for store and interactive marketing for the first time for The Home Depot.
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  • Wine.Com
    Chief Marketing Officer
    Wine.Com 2000 - 2003
    San Francisco, Ca, Us
    -Developed and managed all marketing, eCommerce, public relations, advertising, customer information and segmentation, customer service, event sponsorships, Internet content and merchandising and corporate sales activities.-Guided successful acquisition and integration of Wine.com, Inc. -Increased sales 4x from 2000 to 2001, and over 10x from 1999 to 2000.-Decreased customer acquisition costs from $4000 per customer in 1999/early 2000 to $150/customer by late 2000, to $34 Q1 and Q2 2001, to $25 in Q3 and Q4 2001.-Increased customer/registrant base to over 600,000 from 15,000.-Built and managed profitable new products/relationships including: wine accessories, wine cellars, wine clubs, personalized bottles, gourmet foods from Dean and DeLuca and Harry and David.-Named Top 25 Internet Retail Site of 2001 by Internet Retailer magazine.-Named best 2000 Internet site by InStyle, The New York Times, Internet Retailer and Yahoo.
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  • Fry'S Electronics
    Director Of Marketing
    Fry'S Electronics 1999 - 2000
    -Outpost.com (Cyberian Outpost) was second ecommerce company in US after Amazon.com-Outpost.com was acquired by Fry's Electronics as eCommerce channel in 2001.-Involved in strategic planning and implementation as member of senior leadership team.-Developed and managed all CRM and direct marketing including: emails, direct mail, in-box promos; all aspects of customer information including: data mining, marketing research, customer segmentation and marketing campaign tracking and analysis.-Managed all customer acquisition, retention and loyalty programs.-Increased revenues from $90 million to $180 million.-Decreased customer acquisition costs from $300 to $39 per customer.-Increased customer retention by 40%.-Increased customers from 700,000 to over 1 million.-Managed 10 employees and $5 million budget.
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  • Wells Fargo
    Vice President, Director Of Crm
    Wells Fargo 1988 - 1999
    San Francisco, California, Us
    -First Union acquired Wachovia and was then was acquired by Wells Fargo.-Managed corporate service brand development, strategy, implementation and measurement.-Developed and managed corporate retention strategies, which impacted over 10 million customer households.-Created corporate system and process for tracking customer problems and performing consistent service recovery that resulted in retaining more than $20 million per year.-Led Corporate Quality Council – members included First Union President and 14 senior executives.-Led quality assessment process directly tied to 25% of senior executives’ compensation.-Led customer service quality for the corporation, which increased 10% from 1997 to 1999.-Developed and managed marketing research including pricing, service, product and channels.-Assisted in development of new channels including: online banking, telemarketing, ATMs, etc.-Played key strategic roles in the reengineering of the commercial and consumer banks.-Developed first corporate customer and employee satisfaction research programs based on Balanced Scorecard.
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Brett Lauter Skills

Integrated Marketing Digital Marketing Email Marketing Marketing Strategy Interactive Marketing Direct Marketing Online Marketing Strategy Marketing Strategic Partnerships Digital Strategy E Commerce Online Advertising Brand Development Start Ups Advertising Management Sem Analytics Market Research Leadership Business Development Crm Strategic Planning Public Relations Social Media Marketing Retail Product Development Segmentation Social Media Marketing Management Marketing Research Media Planning Customer Acquisition Direct Mail B2b Marketing Mobile Marketing Marketing Communications Brand Awareness Digital Media

Brett Lauter Education Details

  • The University Of Georgia
    The University Of Georgia
    Marketing
  • Emory University - Goizueta Business School
    Emory University - Goizueta Business School

Frequently Asked Questions about Brett Lauter

What company does Brett Lauter work for?

Brett Lauter works for The Ritescreen Company, Llc

What is Brett Lauter's role at the current company?

Brett Lauter's current role is Ecommerce, Marketing, Digital, Direct-to-Consumer Executive.

What is Brett Lauter's email address?

Brett Lauter's email address is bl****@****rtt.com

What is Brett Lauter's direct phone number?

Brett Lauter's direct phone number is +131327*****

What schools did Brett Lauter attend?

Brett Lauter attended The University Of Georgia, Emory University - Goizueta Business School.

What are some of Brett Lauter's interests?

Brett Lauter has interest in Triathalons, Scuba Diving, Food, Children, Skiing, Volunteering, Environment, Education, Biking, Running.

What skills is Brett Lauter known for?

Brett Lauter has skills like Integrated Marketing, Digital Marketing, Email Marketing, Marketing Strategy, Interactive Marketing, Direct Marketing, Online Marketing, Strategy, Marketing, Strategic Partnerships, Digital Strategy, E Commerce.

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