Brett Lauter Email & Phone Number

Elizabethville, Pennsylvania, Us

Lead all aspects of building a direct-to-consumer aftermarket business for RiteScreen, the largest manufacturer of OEM window and door screens in the U.S.. RiteScreen is backed by Seven Point Partners Private Equity.

Greenwood Village, Colorado, Us

In addition to leading Driven Lighting Group, I led all eCommerce businesses, marketplaces, and customer sales and service for Hoonigan Industries (formerly WheelPros Companies), backed by Clear Lake Capital private equity. Companies include: 4wheelparts.com; Throtl.com; etc. Member of Hoonigan Executive Team.

Atlanta, Georgia, Us

Led all manufacturing, operations, finance, marketing, wholesale, customer service, ecommerce, merchandising, etc. of DLG products and brands. DLG brands include: Morimoto, The Retrofit Source, Headlight Revolution, Xenon Depot, GTR Lighting, etc. DLG is a part of Hoonigan Industries and backed by Clearlake Capital Group.

Pompano Beach, Fl, Us

As CEO of Bestop Morris, LLC - a private equity owned company, led the turn around and eventual sale of Morris 4x4 Center (www.morris4x4center.com) - a 25+ year-old international ecommerce retailer/wholesaler. Led all operations, finance, technology, merchandising, sales, marketing, customer service, etc.

Dearborn, Mi, Us

Led Global Ecommerce and performance marketing and media for Carhartt (focused on direct-to-consumer) – including P&L, technology, operations, merchandising and marketing for Ecommerce (www.carhartt.com). Developed and implemented strategies for omni-channel, small business, loyalty and global expansion.

Kennesaw, Georgia, Us

Responsible for the turn to profitability, launch and ongoing operations of Entertainment Magpie, Inc. A private equity backed consumer re-commerce company dba Decluttr (www.decluttr.com) and Nomis Media (www.nomismedia.com - wholesale division).

New York, Ny, Us

-Led development of digital practice and integration into strategic/brand planning, traditional media, creative and public relations for global advertising agency. -Led digital marketing strategy, media, planning, measurement and analytics for all clients including: Intercontinental Hotel Group, Aflac, Coca-Cola, Durex, Pergo, Time Warner Cable, Cryovac, Black & Decker, Amway, Dow, TVA, Navy Federal Credit Union, Quikrete, Racetrac, etc.

Winston-Salem, Nc, Us

-Led all marketing activities related to launching GMAC Insurance into the mass consumer market (broad market).-Responsible for all brand development and implementation across the organization.-Led all consumer marketing, advertising, sports marketing, public relations and media relations.-Led strategy and implementation of Ecommerce and digital marketing which increased revenue by over 20%.

Atlanta, Georgia, Us

-Led the development and launch of new direct-to-consumer high-end lighting company.-Managed the business’ profits and losses.-Responsible for development and management of all catalog, marketing, sales, operations and merchandising strategies and implementations.-Grew average gross profit margin to 66%, and positioned company for profitability within 13 months from launch.-Led and managed all online marketing, portal marketing, affiliate program, email marketing, search engine marketing, interactive planning and integrated marketing for homedepot.com.-Increased marketing channel revenue 33% above annual plan and 386% above 2004.-Changed online strategy and placements to bring online marketing channels ROI positive for the first time for homedepot.com.-Developed and led planning process to integrate campaigns and promotions for store and interactive marketing for the first time for The Home Depot.

San Francisco, Ca, Us

-Developed and managed all marketing, eCommerce, public relations, advertising, customer information and segmentation, customer service, event sponsorships, Internet content and merchandising and corporate sales activities.-Guided successful acquisition and integration of Wine.com, Inc. -Increased sales 4x from 2000 to 2001, and over 10x from 1999 to 2000.-Decreased customer acquisition costs from $4000 per customer in 1999/early 2000 to $150/customer by late 2000, to $34 Q1 and Q2 2001, to $25 in Q3 and Q4 2001.-Increased customer/registrant base to over 600,000 from 15,000.-Built and managed profitable new products/relationships including: wine accessories, wine cellars, wine clubs, personalized bottles, gourmet foods from Dean and DeLuca and Harry and David.-Named Top 25 Internet Retail Site of 2001 by Internet Retailer magazine.-Named best 2000 Internet site by InStyle, The New York Times, Internet Retailer and Yahoo.

-Outpost.com (Cyberian Outpost) was second ecommerce company in US after Amazon.com-Outpost.com was acquired by Fry's Electronics as eCommerce channel in 2001.-Involved in strategic planning and implementation as member of senior leadership team.-Developed and managed all CRM and direct marketing including: emails, direct mail, in-box promos; all aspects of customer information including: data mining, marketing research, customer segmentation and marketing campaign tracking and analysis.-Managed all customer acquisition, retention and loyalty programs.-Increased revenues from $90 million to $180 million.-Decreased customer acquisition costs from $300 to $39 per customer.-Increased customer retention by 40%.-Increased customers from 700,000 to over 1 million.-Managed 10 employees and $5 million budget.

San Francisco, California, Us

-First Union acquired Wachovia and was then was acquired by Wells Fargo.-Managed corporate service brand development, strategy, implementation and measurement.-Developed and managed corporate retention strategies, which impacted over 10 million customer households.-Created corporate system and process for tracking customer problems and performing consistent service recovery that resulted in retaining more than $20 million per year.-Led Corporate Quality Council – members included First Union President and 14 senior executives.-Led quality assessment process directly tied to 25% of senior executives’ compensation.-Led customer service quality for the corporation, which increased 10% from 1997 to 1999.-Developed and managed marketing research including pricing, service, product and channels.-Assisted in development of new channels including: online banking, telemarketing, ATMs, etc.-Played key strategic roles in the reengineering of the commercial and consumer banks.-Developed first corporate customer and employee satisfaction research programs based on Balanced Scorecard.

Bba, Marketing

Education record