Manage Web and social-media presence for one of central Ohio's leading home remodelers. Focuses include funnel development, lead generation and conversion, and customer service, including estimating and project management.

// Specialties // Writing: Content development, email and website marketing, social media, print advertising and collateral, annual reports, case studies, white papers, magazine and newspaper writing, ghostwriting.Marketing: Brand strategy and positioning; marketing, advertising, and strategic planning; digital strategy (content strategy, social media, inbound, email marketing, SEO/SEM, A/B testing).// Verticals //Commercial Construction, Education, Faith and Religion… Show more // Specialties // Writing: Content development, email and website marketing, social media, print advertising and collateral, annual reports, case studies, white papers, magazine and newspaper writing, ghostwriting.Marketing: Brand strategy and positioning; marketing, advertising, and strategic planning; digital strategy (content strategy, social media, inbound, email marketing, SEO/SEM, A/B testing).// Verticals //Commercial Construction, Education, Faith and Religion, Financial and Insurance Services, Health Care, Home Building, Hospitality, Nonprofits, Real Estate, Restaurants, Social Justice and Community Development, Sports, Technology Show less

Led marketing and communications initiatives for SocialVentures, a 501(c)3 that focuses on creating and connecting community resources to businesses that create social impact. SocialVentures is a national leader in supporting social enterprises—businesses that address social problems in our community.

Led all marketing planning and execution for international basketball organization, serving high school, collegiate, and professional athletes and coaches through approximately 110 seasonal camps and clinics in two countries and 30 states. Served as sole copywriter for website content, email marketing, marketing collateral, direct mail, A/B tests, and inbound marketing opt-ins and as editor for social-media and blog content.// RESULTS //➡ Conceptualized, wrote, and executed… Show more Led all marketing planning and execution for international basketball organization, serving high school, collegiate, and professional athletes and coaches through approximately 110 seasonal camps and clinics in two countries and 30 states. Served as sole copywriter for website content, email marketing, marketing collateral, direct mail, A/B tests, and inbound marketing opt-ins and as editor for social-media and blog content.// RESULTS //➡ Conceptualized, wrote, and executed marketing plan that produced 27% year-over-year increase in athlete attendance, 75% increase in coach attendance, and record-breaking revenues.➡ Wrote and creative-directed production of new brochure and direct-mail campaign, which produced $1.1 million in measurable sales, an 11-to-1 return on investment.➡ Devised "Alumni Rewards" loyalty program, resulting in a more than 50% increase in year-over-year retention of athletes and coaches and reduced marketing-acquisition costs.➡ Migrated email marketing program to responsive design platform, improving mobile open rate by 200% with no negative impact to desktop open or click-through rates.➡ Enhanced inbound-marketing efforts (subscriber opt-ins, contesting), increasing email subscriber database by 20,000+ in one calendar year‒a roughly 33% improvement.➡ Launched content-marketing initiative, including hiring content-marketing coordinator, with emphasis on developing thought leadership in social-media space and via blogging and white-paper development. In the program's first six months, excluding social media, it produced $300,000 in measurable value vs. $30,000 in expenses, a 10-to-1 return. Meanwhile, in social media, followers on Facebook and Twitter more than doubled in a one-year period, and overall traffic to the company's Web site increased 100%. Show less

Temporary engagement to lead marketing efforts for national nonprofit organization in preparation for its annual fall conference in Raleigh-Durham, NC. // RESULTS //➡ Produced 80+ page book for conference attendees, including writing all copy, hiring and managing graphic designers and production artists, and administering print production.➡ Wrote all social-media posts, email marketing pieces, and website content for conference, producing 32 percent increase in social media… Show more Temporary engagement to lead marketing efforts for national nonprofit organization in preparation for its annual fall conference in Raleigh-Durham, NC. // RESULTS //➡ Produced 80+ page book for conference attendees, including writing all copy, hiring and managing graphic designers and production artists, and administering print production.➡ Wrote all social-media posts, email marketing pieces, and website content for conference, producing 32 percent increase in social media follows and 18 percent increase in email-marketing click-throughs.➡ Engaged mobile-app developer to build, for the first time, a conference app, complete with workshop and plenary session information, speaker details, schedule, and facility maps. The app's success‒more than 1,000 of the conference's 2,500 attendees downloaded it‒paved way for significant cost savings for subsequent conferences by allowing fewer books to be printed. Show less

Founded and led 501(c) community-development corporation in Columbus' Weinland Park neighborhood. Urban Impact's work focused primarily on empowering and equipping at-risk children, youth, and adults.

Founded and grew advertising agency from $60,000 revenue in 2002 to more than 10 employees and nearly $2 million in billings by 2008, positioning the agency at No. 17 in Columbus' Business First's "Book of Lists."// RESULTS //➡ Led “agency of record” for prominent Columbus restaurant client, directing account service for nine-state, regional advertising campaign that resulted in 10 percent increase in year-over-year same-store sales and facilitated the company’s sale of one of… Show more Founded and grew advertising agency from $60,000 revenue in 2002 to more than 10 employees and nearly $2 million in billings by 2008, positioning the agency at No. 17 in Columbus' Business First's "Book of Lists."// RESULTS //➡ Led “agency of record” for prominent Columbus restaurant client, directing account service for nine-state, regional advertising campaign that resulted in 10 percent increase in year-over-year same-store sales and facilitated the company’s sale of one of restaurant's concepts for $92 million.➡ Proposed, produced, and wrote two turnkey publications for Midwest building-industry association, reducing an annual $25,000 organizational expense to $0 and generating attendance and revenue increases at organization’s two annual events.➡ Led brand positioning initiative, including spearheading quantitative and qualitative research efforts, leading account planning work, and writing brand tagline, for central Ohio savings & loan client.➡ Headed rebranding effort for central Ohio chamber of commerce, including overseeing development of new logo and identity package, collateral development and design, and Web site. Managed creative development and served as copywriter for all collateral and website content. Show less

Managed team of seven reporters, editing daily news, feature, and enterprise stories from local, national, and international sources for 30,000 circulation daily newspaper.

Served in multiple roles at group of Chicago publications, which were honored by "Editor & Publisher" magazine as among the best, most innovative publications in the country. Earned two promotions in three years, overseeing reporting, photography, and design teams whose worked earned more than 30 awards from Illinois Press Association, Chicago Headline Club, and Society of News Design.➡ Copy editor (7/98 to 3/99): Edited copy for 14 different publications, ensuring grammatical… Show more Served in multiple roles at group of Chicago publications, which were honored by "Editor & Publisher" magazine as among the best, most innovative publications in the country. Earned two promotions in three years, overseeing reporting, photography, and design teams whose worked earned more than 30 awards from Illinois Press Association, Chicago Headline Club, and Society of News Design.➡ Copy editor (7/98 to 3/99): Edited copy for 14 different publications, ensuring grammatical correctness and adherence to AP style.➡ Sports editor (4/99 to 10/00): Oversaw 6-publication sports department, covering youth, high school, and collegiate sports. In addition to editing, coaching, and management responsibilities, I also wrote an award-winning weekly column.➡ Managing editor (11/00 to 6/01): Lead editor for three publications. Launched new publication just 150 days after assuming role, managing all facets of start-up, from budgeting and hiring to copy development and editing. Show less