Sales Representative - Retail Wine Division
CurrentResponsible for maximizing the sales of supplier brands to the trade through effective territory planning, selling, merchandising and communication that enables the achievement of company and supplier objectives.· Strategizes/preplans on how best to achieve sales and merchandising objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information.· Calls on accounts and covers daily routes by creating an established and efficient routing pattern.· Analyzes entire account base by visiting each account and identifying opportunities; completes all necessary surveys and ensures national account compliance where applicable.· Prepares and delivers professional sales presentations to customers by balancing the company’s priorities and customers’ needs to include selling display ideas, new products, cold box, shelf,well and back bar placements and resets, drink and wine lists, and promotions.· Understands and works with management on inventory levels by being aware of current inventory and out of stock situations and by alerting management to possible fluctuations in demand.· Attains standards of performance goals by achieving the distribution, volume and activity goals of supplier brands as set by management.· Ensures maximum brand visibility within accounts by maintaining account standards as determined by management and using effective and current point of sale materials when appropriate.· Contributes to team effort by accomplishing related results as needed.