• Product owner for in-house built marketing capability tool consisting of log-level data sources, tied together at the user-level, hosted on GCP; used for insights, segmentation, modeling, activation, and closed-loop measurement• Product work has led to $7MM in yearly 3PD cost savings and 60% decrease in Cost per Conversion for leading consumer electronic client• Leading team of Data Scientists, Data Engineers, and a Project Manger• Designed and developed model that powers proprietary tool to measure the impact of a brand’s Connected Experience on Revenue; currently being used across all new business prospecting

• Created methodology for valuating major QSR client’s segments that has determined marketing allocation and has been replicated across clients• Built multiclass classification look-a-like models to scale out the above segmentation which increased accuracy by 2x vs. the prior methodology and increased ROI by 5.3x over benchmark• Consulted on marketing transformation for Fortune 250 client including opportunity valuation and model development oversight; pilot program showed extrapolated $14MM in incremental revenue over BAU• Wrote and presented a series of Jupyter notebooks highlighting POC insights to the CDO of a leading energy company resulting in additional revenue generating work• Developed segmentation and profiling that drives all marketing efforts for a life insurance company • Created segment profiles and performed pathing analysis for the one of the largest US banks• Built models to determine marketing rotation and flighting between brands for a hotel holding company• Led the data science work for majority of new business opportunities

• Used PCA and k-Means Clustering to create segments for a retailer and an apparel company; both became the basis for all marketing planning• Generated allocation optimization models and planning tool that led to 20% increase in Conversion and 15% decrease in Cost per Conversion• Invented a new methodology for designing and measuring matched market tests which has been implemented across offices and clients

• Owned project to produce High-Value Task model that gave client an accurate estimation of bottom line impact from media channels for the first time; led to quarter-over-quarter increases in ROI for 8 straight quarters• Crafted quarterly reports with forward-thinking recommendations for senior brand clients which determined future strategic priorities• Led team of 5 analysts across 3 LOBs for Fortune 150 client

• Developed MMM and planning tool that increased a client’s Leads by 39% while lowering the Cost per Lead by 28%• Created Propensity Model for telecom company which resulted in a 16% decrease in Cost per Acquisition and a 67% increase in Conversion Rate• Crafted attribution methodology for top health care company to help client realize true benefit of their DRTV efforts; client went from cutting the channel to making it their most prominent

• Performed and presented social listening exercise to senior CPG brand client to help find where marketing messages were not connecting with their target audience relative to their competitors