Brett Lyons Email & Phone Number

Scottsdale, AZ, US

London, GB

• Revenue Optimization: Drive revenue, GTM, and pricing strategies across AI driven product portfolio including aiScout (AI enabled human movement tracking platform), aiLabs (AI enabled physical deployments of gold.
• Marketing Lead Generation and Partnerships: Lead US marketing strategy for B2B AI platforms, translating technical innovation into clear business value for enterprise and ecosystem clients and leverage data-driven.
• Executive Thought Leadership: Report to CEO and collaborate with the CEO, CFO, and CPO as a key member of the executive leadership team to shape visionary short- and long-term strategies including leading the design of.

Santa Clara, California, US

• Business Growth: Lead marketing strategy and execution for multiple innovative businesses including Intel’s master brand, Intel Capital, Incubation & Disruptive Innovation, 3D Athlete Tracking, and Intel Sports through.
• Customer Acquisition: Accelerated the pace of new partnerships, improving both top and bottom lines by 18% through strategic planning, cross-functional collaboration, showcasing technology and its impact across.
• Goal Achievement: Crafted operational infrastructure and introduced quantitative touchpoints to build a roadmap for growth, including defining Objectives & Key Results (OKRs), and measuring performance against business.

Santa Clara, California, US

• Multi-platform Strategy: Lead world-class multi-platform US commercial programming strategy, leveraging a broad network of agencies, production companies, directors, writers and storytellers at all levels.
• Data-drive decisionmaking: Use data and insights to develop customer oriented B2C and B2B 360-degree multi-platform entertainment initiatives showcasing Intel’s innovative technologies which support business unit.
• Goal Achievement: Produced and executed multi-channel entertainment platform with Mark Burnett (MGM) and Turner Entertainment, including more than 24 hours of linear, digital & social content delivering over 3 billion.
• Thought Leadership: Act as subject matter expert in programing, creative development, and distribution of content on emerging technology while continually developing knowledge of changing media marketplace conditions.

• Distribution Channel Partnerships: Generated more than $9 million dollars in annual gross revenue in the first year through multi-platform initiatives including hundreds of 360-degree partnerships with national.
• Sales Advisory: Built a trajectory of growth for integrated business solutions providers through strengthening GTM strategy for new and existing products, restructuring sales plans, creating innovative pricing models.

US

• Inspirational Team Leadership: Managed a bi-coastal staff, covering overall sales/brand development, and integration executions across television, live event, online, video game, mobile and feature film mediums.
• Business Model Innovation: Created new business model to mitigate risk for and attract leading national advertisers to branded content in a then “untested space,” which drove 3x revenue growth YoY.
• Operational Excellence: Formed core business processes to optimize all potential supply and demand of content providers seeking branded integration.

• Business and Price Modeling: Created new business and pricing models to place advertisers within an unwired network of local news segments relating to brand attributes or consumer preferences.
• Market Research: Developed research methodology to prove increased ad effectiveness of contextually placed media and presented findings to senior level brand marketing executives who created budget allocation for.

• Sold media, sports and specials, including forming pricing models, managing inventory controls, and creating sales presentations with senior management for United Television Sales, Petry Inc. and TraffIQ Systems (INNX).
• Created advertising model to place advertisers within an unwired network of local news segments as relating to brand attributes or consumer preferences.
• Sold co-op vendor programs featuring brand integration and retail activation for beer, wine, automotive and kids’ categories, attracting non-traditional ad revenue to the station group.
• Received multiple awards and recognitions from client stations for increased shares of business via local sponsorships and promotions. *Highest Title: Director, National Sales