Brett Matheson Email & Phone Number

Greater Chicago Area

We use data visualization and predictive modeling in a way that makes your work better and easier. We use advanced techniques and tools, but they are only useful if they offer a more effective solution.For Marketing Analytics, we work with you to define the issue and apply a custom, right-sized solution. Example solutions include marketing mix and effectiveness, sentiment, prospect prioitization, and customer churn.For Market Research, our services cover most MR analytics, including discrete choice (including adaptive and menu), text analytics, driver analyses, and visualization. Applications include customer satisfaction, brand tracking, segmentation, line optimization, pricing, churn analysis, and many others.We are a small firm where senior leadership is both directly involved in your project and is always available.

Greater Chicago Area

Led team of 3 junior analysts in all analytics performed at Radius: mainly discrete choice modeling, maximum difference scaling, latent class analysis, and cluster analysis.Led effort to take all simulators out of MS Excel and into an online environment.

Managing the re-launch of the PriceQuest solution and the launch of the MarketQuest database (http://www.research-live.com/magazine/cognicient-link-reviewed/4001545.article).

Supervised all conjoint, choice models, and pricing research for Synovate NA.

Managed GM accounts 2000-2002.Team ran product clnics in the US, Mexico, and Brazil.Ran a variety of alternative propultion and fuels research for major oil and auto companies.Managed Los Angeles automotive practice 2002-2004.Team ran product clinics for west coast client base as well as tracking studies for Latin America.

Mba, Marketing And General Management

Bs, Electrical Engineering