Brett Matheson Email and Phone Number
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Brett Matheson is the founder and principal of EMS Analytics. Brett consults with end clients and your account teams on the use of all of EMS's tools and techniques. He has experience in a wide array of multivariate techniques and their application to real-world business issues, including: choice modeling, segmentation, forecasting, and simulation.Brett enjoys the hardest problems, leveraging a healthy respect for both the power and the limitations of models and statistics. He is especially interested in integrating market research into business decisions using bottom-line impact whenever possible. While he can do and has done a lot of analytic work, he's best at framing issues with clients to ensure that the right questions are being asked and the right tools are being used.Brett was Synovate’s global pricing expert responsible for development and training for all of Synovate’s best practices for price research. His experience crosses a wide range of industries, including automotive, financial services, technology, pharma, and FMCG.Analytic specialization in conjoint and choice models; creating hundreds of models for clients. He has also done quite a bit of optimization with these models.Specialties: Price and value research, choice models, conjoint, international research
Ems Analytics - Effective Marketing Solutions
View- Website:
- ems-analytics.com
- Employees:
- 2
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Founding PrincipalEms Analytics - Effective Marketing Solutions Jul 2015 - PresentGreater Chicago AreaWe use data visualization and predictive modeling in a way that makes your work better and easier. We use advanced techniques and tools, but they are only useful if they offer a more effective solution.For Marketing Analytics, we work with you to define the issue and apply a custom, right-sized solution. Example solutions include marketing mix and effectiveness, sentiment, prospect prioitization, and customer churn.For Market Research, our services cover most MR analytics, including discrete choice (including adaptive and menu), text analytics, driver analyses, and visualization. Applications include customer satisfaction, brand tracking, segmentation, line optimization, pricing, churn analysis, and many others.We are a small firm where senior leadership is both directly involved in your project and is always available.
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Group Manager Advanced AnalyticsRadius Global Market Research 2013 - 2014Greater Chicago AreaLed team of 3 junior analysts in all analytics performed at Radius: mainly discrete choice modeling, maximum difference scaling, latent class analysis, and cluster analysis.Led effort to take all simulators out of MS Excel and into an online environment. -
Vice President -- MarketquestSynovate 2008 - 2011Managing the re-launch of the PriceQuest solution and the launch of the MarketQuest database (http://www.research-live.com/magazine/cognicient-link-reviewed/4001545.article). -
Vice President -- Decision SystemsSynovate 2004 - 2008Supervised all conjoint, choice models, and pricing research for Synovate NA.
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Vice PresidentSynovate Motoresearch 2000 - 2004Managed GM accounts 2000-2002.Team ran product clnics in the US, Mexico, and Brazil.Ran a variety of alternative propultion and fuels research for major oil and auto companies.Managed Los Angeles automotive practice 2002-2004.Team ran product clinics for west coast client base as well as tracking studies for Latin America.
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Product Research And Brand Development AnalystGeneral Motors 1997 - 2000
Brett Matheson Skills
Brett Matheson Education Details
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Marketing And General Management -
Electrical Engineering
Frequently Asked Questions about Brett Matheson
What company does Brett Matheson work for?
Brett Matheson works for Ems Analytics - Effective Marketing Solutions
What is Brett Matheson's role at the current company?
Brett Matheson's current role is Founding Principal - EMS Analytics.
What is Brett Matheson's email address?
Brett Matheson's email address is br****@****ate.com
What is Brett Matheson's direct phone number?
Brett Matheson's direct phone number is +131088*****
What schools did Brett Matheson attend?
Brett Matheson attended Duke University - The Fuqua School Of Business, University Of Illinois At Urbana-Champaign.
What are some of Brett Matheson's interests?
Brett Matheson has interest in Mathematics, Business Strategy, Physics, Entrepreneurship, Politics, Marketing, Science, Lean Startups, Machine Learning, Finance.
What skills is Brett Matheson known for?
Brett Matheson has skills like Analytics, Market Research, Segmentation, Quantitative Research, Marketing Research, Customer Insight, Statistics, Competitive Intelligence, Consumer Behaviour, Questionnaire Design, Advertising Research, Survey Design.
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