Brett Matheson is the founder and principal of EMS Analytics. Brett consults with end clients and your account teams on the use of all of EMS's tools and techniques. He has experience in a wide array of multivariate techniques and their application to real-world business issues, including: choice modeling, segmentation, forecasting, and simulation.Brett enjoys the hardest problems, leveraging a healthy respect for both the power and the limitations of models and statistics. He is especially interested in integrating market research into business decisions using bottom-line impact whenever possible. While he can do and has done a lot of analytic work, he's best at framing issues with clients to ensure that the right questions are being asked and the right tools are being used.Brett was Synovate’s global pricing expert responsible for development and training for all of Synovate’s best practices for price research. His experience crosses a wide range of industries, including automotive, financial services, technology, pharma, and FMCG.Analytic specialization in conjoint and choice models; creating hundreds of models for clients. He has also done quite a bit of optimization with these models.Specialties: Price and value research, choice models, conjoint, international research
Listed skills include Analytics, Market Research, Segmentation, Quantitative Research, and 46 others.