Brett Mccoy Email & Phone Number

Davidson, Nc, Us

Columbia, Sc, Us

As the Director of Brand Management for PENN, I lead comprehensive brand and product strategies with full P&L responsibility. My role encompasses sales and channel strategy, brand and marketing strategy, product development, and management—driving PENN's growth and market leadership. With a focus on delivering exceptional value to our customers, I’m committed to elevating PENN’s legacy of quality and innovation in the fishing industry.

Davidson, North Carolina, Us

Short time gig with the chance to play with a new set of products and a cool group of humans.

Cornelius, North Carolina, Us

Cornelius, North Carolina, Us

Huck is global Electric Motorbike manufacture based in North Carolina. We design and build Vintage style electric motorcycles and moped here in the USA.I currently oversee all aspects of company growth and operations including but not limited to - HR, brand, marketing, product design and manufacturing. We’ve had substantial growth over the last couple of years, launching initial sales in March of 2020 selling close to 1000 bikes across the globe. In addition to rapid growth, we’ve raised capital and taken on a group of investors and a board of directors. What once started as a side gig has grown into a full fledged company. Have been fortunate to sell the company and reinvest in the growth and future of Huck Cycles.

San Francisco, California, Us

I was responsible for developing the strategic framework and approach for all talent channel programs across the Globe for Wells Fargo. I was accountable for the roll out and execution of our early talent strategy, employee referral program, employer brand, diversity hiring strategy, and recruitment marketing as well as developing an approach to how we source, track and measure diversity recruiting across all regions. With responsibility for operational success, strategic alignment and integration of talent channel activities across the Talent Acquisition organization.

London, United Kingdom, Gb

Leveraging Human Centered Design methodologies I provide Brand Strategy, Marketing Strategy and Planning and Innovation Modeling services’ to a broad range of clients and prospects. I enjoy helping my clients uncover who they are, WHY they do what they do and what value they provide to existing and prospective employees. I am motivated by storytelling and driving action and behavior change within the business.Clients included:- Nike- Apple - MetLife - McKinsey - Bank of America - JP Morgan - etc

London, United Kingdom, Gb

Currently leading a global team of consultants around recruitment innovation, culture change, employer branding and attraction strategy. In addition to my responsibilities above I lead the evolution of workforce planning, talent strategy, organizational and recruitment modeling for various clients around the globe.- Global talent acquisition experience in full life-cycle recruitment - Take overall responsibility for the account both strategically and operationally in order to execute the success of the solution- Present management reports that contain financial and operational results- Formulate and monitor Service Level Agreements (SLA’s) with the client and review KPIs- Lead and manage the strategic direction to be taken with the account- Own P&L for the account and forecast costs, budgets and staffing requirements- Actively manage and develop senior level client relationships- Hold sound knowledge of model options and operating model design- Attraction strategy development to include traditional, digital, programmatic and social media along with marketing automation and AI driven sourcing toolsClient Industries Include:Investment and Retail BankingRetailManufacturingLife and Health ScienceTechnologyConsulting and Business Services

Mooresville, Nc, Us

Leading the development of a new function within Lowe's to support employer brand management and recruitment marketing. Leveraging brand, social and digital media programs, my team supports the hiring needs for our corporate, contact centers, central production offices, central delivery terminals, distribution centers, full-time and temporary/seasonal retail roles.● Brand Image: increase social engagement and brand awareness by 10% ● Time-to-Fill: Decrease time to fill by 60% for critical corporate roles and 80% for stores and distribution centers● Cost Per Apply: Decreased cost per apply by 75-80% across all positions supported through recruitment marketing● Quality of Hire: Increase quality of hire scores by 14% in 6 months● Awards: Freedom Award - Military Initiative, W3 Award - Career Portal

Charlotte, Nc, Us

Responsible for all brand, strategy & marketing for the following clients:Volvo Trucks North AmericaVolvo PentaRegal Marine, IncGrady-White BoatsNAPA FiltersBMW MiniMeritrust Credit UnionJohnson Health Tech - Matrix BrandThe Charlotte Independence (Professional Soccer Team)

Digital Strategy, Account and Brand Planning, Account ManagementEDAK, Continental Tire, Poza, The Whirling Whisk, Bloomingdales, Charlotte Film Festival, Storm8, Myive, Magnolia Spring Water

Charlotte, Nc, Us

As the Director of Account Service I handled Client Management, Strategy, Brand Planning, Research as well as the Studio Marketing and Business Development.

Minneapolis, Mn, Us

Managed HMH marketing and brand development for East Coast agency operations. Also became the face of HMH in Charlotte, NC and the region, through networking and board level positions with the: Charlotte Chapter of the American Marketing Association, Art's and Science Council and the Creative Industries Council.

Charlotte, Nc, Us

Business Development, Account Management and Client Relations for a traditional Marketing Communications firm.Role included day to day client contact, reporting, planning, strategy, moderation, internal and external expectation management, scheduling, pricing and proposal development, forecasting and many other day to day functions.Onecare (Michael Graves, Clorox, Target, K-Mart)Continental Tire, RackRoom Shoes

Utilized ethnographic research methods including in-context interviews, immersive observations, and empathetic inquiry to uncover latent consumer needs, desires, and behaviors. Converted insights into human-centered solutions through iterative rapid prototyping and user testing. Developed quantitative surveys to validate qualitative findings around purchase drivers, product perceptions, brand awareness, and marketing effectiveness. Analyzed results to identify opportunities to improve customer experience and brand loyalty.Facilitated co-creation sessions, bringing cross-functional teams together with customers to ideate innovative solutions. Adopted design thinking mindset of empathy, creativity, and experimentation. Leveraged insights around in-store behaviors, shopping habits, and brand interactions to inform strategy. Provided anthropologic perspective on how products and brands fit into consumers' lifestyles and values.Guided brand strategy and development by putting people at the center. Shaped brands to authentically resonate with human motivations and aspirations.The focus is on understanding people holistically, engaging customers as partners, and creating solutions tailored to enhance their lives. The perspective emphasizes empathy, co-creation, and human-centered design. Let me know if you would like me to modify or expand this rewrite further.

Charlotte, Nc, Us

Territory Marketing and Sales Management

Chicago, Il, Us

Territory Marketing and Sales Management

Arlington, Virginia, Us

- 101st Airborne Division, 2/187th, Company CMilitary Planning, Surveillance, Observation + Counter-Terrorism, Team Leadership, Communications + Operations