• Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.• Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.• Researched current trends and best practices to develop innovative and impactful campaigns.• Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.• Built relationships with industry influencers to increase brand awareness and engagement.• Responded to inquiries and engaged with followers to build community and support customer engagement.• Strategized and developed video content for client's website and social media publications.• Worked closely with director of marketing to optimize content calendar across all platforms to coincide with new marketing and product launches.

• Boosted the rapid growth of the brand's Instagram account, achieving 40k followers in under a month.• Developed and implemented a content strategy, focusing on visually appealing aesthetics, storytelling, and audience engagement.• Monitored and analyzed engagement metrics to refine content strategy and maximize user interaction.• Established partnerships with influencers and other brands, resulting in increased visibility and follower growth.• Managed daily interactions with followers, ensuring a consistent brand voice and fostering a loyal community.• Identified and leveraged trending topics and hashtags to boost content visibility and reach a wider audience.• Designed and executed promotional campaigns, leading to increased online store traffic and sales.• Managed and oversaw creative projects to drive quality, accuracy and deadline management.• Attended industry webinars and workshops to stay updated with the latest social media algorithms, tools, and best practices.

• Played a pivotal role in driving client revenue past the $2 million mark through cohesive branding and impactful marketing materials.• Effectively led and directed a team of artists, by providing guidanceand mentorship, fostering collaboration, and ensuring that all team members were able to reach their full potential and achieve project goals.• Created visually impactful logo designs and effectively communicated the client's brand message and values.• Created character illustrations, effectively communicating the story and message of the projects.• Developed initial design frameworks and concepts by conducting user research and competitive analysis, creating wireframes and prototyping, to ensure the final product meets the needs of the user.• Provided support and assistance to art staff in the development of projects, ensuring projects were completed on time and to the highest standards of quality.• Crafted comprehensive branding kits and guidelines – ensured a cohesive and consistent brand presence across all our platforms and collaborations.

• Conceptualized and executed visually stunning designs for a clothing brand, elevating the brand's aesthetic and driving sales through visually appealing product lines.• Edited and refined logos for various companies, ensuring a polished and professional image that effectively represents the brand and resonates with target audiences.• Skillfully utilized Procreate to create visually compelling designs, from concept to final execution, for various mediums including digital and print.• Worked to gather and define requirements, establish scopes and managing project milestones.• Employed design fundamentals when selecting typography, composition, layout and color in design work.