• Founded a CPG product line designed to target and normalize excessive perspiration in the hands, feet, back, chest, and underarms • Designed all assets for the brand, including editorial calendars, campaigns, website, graphics, newsletters, social, Amazon storefront • Generated 6+ million impressions organically on TikTok and garnered 15k newsletter subscribers via creative marketing campaigns • Secured retail partnership with Urban Outfitters within the first month of launch and noted as 2022 Thingtesting brand to watch • Successfully executed a product roadmap aligned with the brand strategy, catering to the specific needs of the target audience

• Oversaw and managed production of all creative content, including photo and video shoots, editorial calendars, brand and influencer partnerships, copywriting, Instagram content, Amazon storefront, website design, print collateral• Planned marketing campaigns (promotions, events, and product launches) and social activations to drive customer engagement • Generated 3.3 million impressions via strategic social content and paid media strategy that resulted in 50% more conversions

• Led and motivated a team of 40 content creators, ensuring the consistent weekly delivery of on-brand and on-strategy content• Spearheaded editorial calendars and content ideation for 30+ clients, generating 1500+ pieces of monthly content. Ensured alignment with brand vision, client goals, and expectations, contributing significantly to client success• Collaborated with Fortune 500 clients including Kohl’s, Tractor Supply, The 99 Cent Store, Sprouts, and Joann to develop compelling organic and paid social content strategies, resulting in a monthly viewership of 5+ million

• Developed editorial calendars and 20+ pieces of weekly content and copy for newsletters, articles, recipes, and various social platforms that reached Teigen’s 40+ million active followers, significantly boosting engagement and audience reach • Orchestrated the seamless management and daily updating of the editorial calendar, product tracking grid, and content assets • Fostered collaboration with video, design, and marketing teams to produce compelling visual assets for the Cravings website

• Tracked and presented weekly source material grids to CEs for potential TV development• Proactively cultivated relationships with writers and directors to be considered for projects

• Collaborated with art, video, and editorial teams to execute 20 articles per week• Communicated with social media team and high-level talent to promote the KKW brand