Brett Newman Email & Phone Number

Austin, Tx, Us

Plymouth, Ma, Us

I am the leader of a small, nimble AI + HPC marketing department as well a sales sub-group that is responsible for the company's largest account.▪ Direct all marketing executions in the organization for AI & HPC. Am growing the AI content creation, case study, and digital marketing practices.▪ Manage 2 key employees and am responsible for leading the account team earning >50% of company revenue.▪ Executed a full rip and replace of Microway.com digital infrastructure—prioritizing a more modern look & feel and leading with both AI and HPC. Rebuilt NVIDIA Datacenter GPU, NVIDIA DGX, NVAIE, Intel, AMD, partner presences.

Plymouth, Ma, Us

I stepped in to manage the company’s largest customer after the departure of a senior sales executive— due to my prior sales & solution architecting experience. Executed my Marketing responsibilities concurrently.• Stabilized the lighthouse account, representing a very large percentage of company revenue, smoothly transitioned it to my management, and grew its revenue substantially in the first 12 months.• Continued to grow revenue in months 12-26—culminating in securing the 2 largest orders in company history in Spring 2024• Trained eventual successor in my operating model. Executed interviewing, hiring, and designed the comprehensive training program for this new employee. Become his manager.• Used insights to inform new AI & HPC marketing initiatives along the way.

Plymouth, Ma, Us

I was hired back from IBM to create Microway's first dedicated Marketing organization. We're relentlessly focused on creating technical marketing to reach them and a first class user experience at Microway.com. Here's a few things achieved:▪Built a new Sales Funnel for NVIDIA DGX AI Products that have become >30% of company revenue. Dramatically improved customer experience.* Managed Microway's key co-marketing initiatives with NVIDIA, Intel, AMD, IBM, DDN, Supermicro, other OEM & ODM partners for AI & HPC.▪Owned product landing pages, product marketing, claims and competitive positioning, and partner comarketing digital execution. Including for all new partner product launches (AMD Server CPU, Intel Server CPU, NVIDIA GPU)▪Modernized all customer-facing product materials: datasheets and other product marketing material, trade show/event branding, email marketing▪Wrote technical blog content on competitive performance for partner AMD CPUs, Intel CPUs, NVIDIA GPUs.▪Made data-based marketing a first priority: brought first weekly Analytics analysis to Microway.com, developed company’s first end-to-end Marketing funnel tracking, launched A/B testing.▪Created Microway’s first-ever case study program and developed 6 AI and HPC customer case studies in partnership with an agency. ▪Developed Microway’s first AdWords practice focused on AI--adding a massive new lead stream for the company focused on NVIDIA DGX targets▪Revitalized Microway’s trade show execution. Owned a 12+ item event calendar (pre-pandemic) and all associated executions.

Armonk, New York, Ny, Us

I drove the marketing messaging, strategy, and execution for High Performance Computing in the IBM OpenPOWER & Power Systems marketing organization. At the time, Deep Learning & AI was on the early rise and I was instrumental in launching some of the first marketing efforts to address these spaces with existing HPC platforms and to support the PowerAI software platform. This included:• Designing a comprehensive messaging strategy that conveyed IBM Power Systems-based solutions as the superior choice for HPC users• Building (from the ground up) packaged HPC marketing campaigns for business partners and local IBM geographies to adopt• Supporting the marketing of Power Systems HPC hardware for AI & Deep Learning applications and leading the startup marketing of the PowerAI software stack for AI• Positioning IBM POWER with tightly coupled accelerators as the leading architecture for HPC & Deep Learning with clients, analysts, press• Championing IBM Power Systems HPC platforms as part of comarketing initiatives with ISVs and other OpenPOWER ecosystem partners• Taking a leadership role in IBM's execution for key HPC & AI events including Supercomputing, NVIDIA GTC, and beyond

Plymouth, Ma, Us

I was a "swiss army knife" across Microway's Sales and Marketing functions. My work spanned from architecting HPC & AI hardware for hundreds of customers as part of a small, technically deep sales team to executing Microway's technical marketing efforts. All balanced concurrently. My responsibilities during these years:● Consulted with researchers and custom designed HPC hardware (clusters, servers, workstations, storage, InfiniBand) achieving their performance goals. Earned their business from budgetary quote to purchase● Responded to university, government/national lab, and Global 2000 bid solicitations with winning proposals●Leveraged SugarCRM (internal) and Salesforce.com (partner) tools to analyze sales pipeline data. Proposed original sales strategies and new products based upon this data to the CEO●Led marketing activities including: producing email newsletters, creating product datasheets, coding and maintaining web pages, honing print advertisements, writing press releases, designing, executing and tracking online ad campaigns●Represented Microway to customers and press at trade-shows such as NVIDIA GPU Technology Conference, SIGGRAPH, Supercomputing●Fostered improved partner relationships, launch joint product campaigns, and coordinate participation in Intel, AMD and NVIDIA product launches●Presented Microway’s public face to the media: online video, magazine interviews, trade-show floor interviews, Twitter, Facebook

Round Rock, Texas, Us

●Created an accurate measurement of 2007 Japanese information infrastructure market opportunity using analyst reports. Assembled predictions of addressable market opportunity for 2008-2011.●Developed a model to track the relationship between Japan’s quarterly macroeconomic changes and IT spending. ●Forecast Japanese IT spending in 2008 after integrating the latest quarterly analyst data. Management acted upon these forecasts to retain business during the harshest period of the recession.●Produced an in-depth analysis of the Japanese NAS market and proposed competitive strategies for EMC Japan to differentiate and increase sales.●Translated documents from Japanese to English and assisted dedicated translation staff.