Brett M. Peters Email and Phone Number

Head of SI/GR Creator Programs, overseeing our global TikTok for Good program and community building efforts focused on creator mobilization.

TikTok for Good is our global social impact content program that reflects our commitment to communities around the world. We focus on driving education around Sustainability, Economic Empowerment, DEI and Wellbeing.

• Oversee the website, communications, social media accounts (Facebook, Twitter, Instagram, YouTube, Tumblr) and PR messages and supervise the Media Coordinator to activate the local implementation of digital media programs • Develop original content and compelling storytelling from ideation to delivery for It Gets Better Project platforms, media partners, and brand partners• Produced over 100 digital short form pieces viewed over 10M times• Manage/organize long-term content strategy and strategic partnership operations• Identify and negotiate key partnerships with TV networks (ABC, Freeform, USA, MTV, and Logo), films, media companies and nonprofits to amplify partner content with target audiences• Represented company during a Doritos brand partnership leading to 1.5BN media hits in 5-days and $225K in donations • Oversaw growth of It Gets Better Project social channels to over 1M followers across all platforms• Developed content for Lexus's online platform L/Studio that gave the company a 187% brand lift • Conceptualized/implemented (2) successful cause marketing initiatives with Atlantic Records for Sia and Kelly Clarkson album releases leading to millions of new social media impressions• Collaborate on the development of media channel specific creative brand campaigns with producers, editors and graphic designers• Manage advertising & media agencies (Team One, Anomaly, Goodby Silverstein & Partners), talent agencies (CAA, WME, Gersh) and client-direct relationships on the execution and measurement of media campaigns/plans with key clients such as Lexus, Doritos, Uber, American Eagle, and Converse • Utilize tools to track/measure effectiveness and deliver detailed reports back to the business and key stakeholders

• Oversee website, communications, social media accounts and PR messages • Activate local implementation of digital media programs based on best practices that deliver on brand standards• Supervise the Media Coordinator and interns and establish KPIs for media campaigns with focus on reach, engagement, and ROI

• Advised on the acquisition of scripted and non-scripted materials, and made assessments of creative materials to option for possible production and evaluate the content• Reviewed content/material for MTV series, Savage U and oversaw American Savage on TakePart.TV as Associate Producer• Conceptualized social media/press plans for promotion of The Real O’Neals, It Gets Better MTV specials and Savage U