Brett W. Email and Phone Number
Brett W. work email
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Brett W. personal email
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As a proven commercial leader across diverse industries, I have a unique ability to distill insights, align business objectives, and champion compelling strategies that increase brand relevance, strengthen customer engagement, and drive profitable business growth. My mission is to understand and address customer needs with creative concepts and solutions by leveraging my multifaceted marketing, sales, supply chain, and operations experience in the alcoholic beverage, CPG, FMCG, food & beverage packaging, and consumer goods industries.Collaborative team and cross-functional leader driven to achieve outstanding results through strategic insight, clear communication, creative problem-solving, analytical decision-making, and process improvement.• Go-To-Market (GTM)• Strategic Market Planning • Sales and New Business Development• Strategic Partnerships• Key Account Management• Channel Strategy & Execution• Customer & Category Insights• B2B, B2C, and B2B2C Marketing• Brand Management• Product Management• Innovation• New Product Development & Commercialization• Product Life Cycle Management • Portfolio Management• Category Management • Award-Winning Global Omnichannel Brand Campaigns • Digital Marketing Strategy• Social Media Marketing Strategy• Advertising and PR Agency Management • P&L and Budget Management• Shopper & Trade Marketing • Team Building & Leadership• Influencer Marketing• Change Management• Business Process Improvement#opentowork #OpenToWorkAvailable to discuss new opportunities, please contact me at whitaker.brett@gmail.com
Diamond Foods, Llc
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Sales Operations LeaderDiamond Foods, Llc May 2024 - PresentStockton, Ca, UsLeader of retail sales operations for North American retail division of culinary nut category leader. Responsible for driving efficiency and growth through strategic planning, trade promotion optimization, pricing, contracts, and internal alignment. • Direct sales strategy, forecasting, and S&OP processes to capitalize on market trends and achieve business unit goals.• Lead cross-functional teams to deliver new category innovation and enhance go-to-market success.• Enable commercial team success by streamlining and enhancing internal processes and collaboration.• Manage trade promotion spend and pricing strategies to optimize branded and private label portfolio profitability.
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Director, New Product Development (Npd)Delicato Family Wines 2019 - 2023Manteca, California, UsLed innovation pipeline and full product life cycle at 5th largest US winery for all own brand, private label, and agency portfolios and channels (retail, on-premise, DTC, E-commerce, and export.) Coached and developed team managing all product development projects (140+ annually), including category and format innovation, new brand and extension launches, packaging renovation, portfolio optimization, co-packing, co-manufacturing, and cost-savings initiatives.• Led leadership front-end innovation council. Partnered with brand, winemaking, operations, and finance in defining concept strategy, scope, launch plans, and cost and financial KPIs for 80+ proposals annually.• Championed cross-functional collaboration to improve innovation speed-to-market and reduce shelf transition time and cost for 50+ launches a year. • Delivered $2M+ annual cost savings (125% of target) by leading competitive set reviews to renovate packaging for stronger brand identity and reduced spend and operations complexity.• Led critical cross-functional acquisition integration project for Francis Ford Coppola Winery portfolio of 350+ retail SKUs and 475+ packaging components, completing ahead of 6-month deadline.• Improved project speed and accuracy by refining stage-gate process, tools, and implementing regular stakeholder training. -
Sales Manager, WineO-I 2015 - 2019Perrysburg, Ohio, UsKey Account Management for strategic portfolio of Top 20 US wineries in North American wine business unit of global glass packaging manufacturer supplying iconic glass containers for leading wine, spirits, beer, food, and beverage brands. • Enhanced customer portfolios with consumer and competitive insights-based strategies and targeted innovation, such as launching an industry-first integrated bottle and cork closure to the US market, shipping 100K+ cases in first year.• Generated yearly growth for $53M territory, representing 20% of O-I North America wine revenue.• Strengthened customer relationships and Net Promoter Score with improved planning collaboration and transparency.• Negotiated 4 multi-year $xm contract renewals to secure or grow customer share while boosting gross margin. -
Senior Category Marketing Manager, WineO-I 2012 - 2015Perrysburg, Ohio, UsDefined strategy and led execution of product , trade, and customer marketing and sales enablement for North American wine business. Managed category product and innovation portfolio to exceed revenue and margin targets. Led innovation pipeline by partnering with sales, NPD, R&D, and operations to commercialize insights-based products. • Directed category research, insight analysis, opportunity definition, innovation pipeline and GTM, and managed stock product portfolio supporting over $265M in revenue (104% of target).• Optimized portfolio by 30% and improved business gross margin by building database of 800+ competitor offerings. Partnered with sales to develop and present customer portfolio proposals and packaging transitions.• Drove awareness and increased qualified lead generation by 10%. Shaped content and directed agency delivery of targeted trade and category program calendar across paid / earned media (print & digital), tradeshows and events.
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Global Marketing Manager, Global MarketingO-I 2009 - 2012Perrysburg, Ohio, UsManaged strategic global business planning and processes with regional sales and marketing leadership. Primary lead for regional teams on critical projects such as branding, innovation, digital catalog, commercial summits, and training.• Led global planning and regional launch of award-winning omnichannel brand advocacy campaign for glass packaging. o Exceeded launch KPIs within first month: social media (220%), digital media (133%), and microsite (175%). o Achieved “BtoB's Best” Winner: Integrated Campaign and Honorable Mention: Print Campaign in 2011. o Guided strategy and agency delivery of primary research, advocate and messaging strategy, and regional assets for owned, earned, and paid media: website, social, digital, SEO, print, video, PR, and events within $11M budget.• Improved customer value (LTV) by creating and deploying custom solution sales training for regional commercial teams.• Led cross-functional planning and execution of first global commercial team planning and collaboration summit.
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Category Marketing Manager, LicensingWhirlpool Corporation 2008 - 2009Benton Harbor, Michigan, UsManaged $3M licensing royalty target for North American home comfort category across brand portfolio. Developed multi-year product and brand roadmap, oversaw branding guideline adherence, and managed relationship with 10 licensees.• Identified new royalty opportunity by qualifying 2 new categories and selecting appropriate brand fit and licensees.• Delivered royalty revenue 8% over target by partnering with retailer channel sales teams to support licensee sell-in. -
Channel Marketing Manager, CookingWhirlpool Corporation 2007 - 2008Benton Harbor, Michigan, UsOwned product portfolio, marketing, merchandising, and category P&L across all Sears retail formats in freestanding range and microwave oven categories for Whirlpool brand portfolio and select Kenmore Elite private label SKUs.• Delivered over $95M (106% of target) and grew freestanding range (+2pts.) / microwave oven (+4.2pts) share through launch strategies, merchandising, pricing, and promo plans grounded in forecast PSI, sell-thru, and planogram analysis.• Grew share of Sears private label business with development and launch of first-ever Kenmore Elite double-oven range.• Partnered with brand teams on launches and to ensure cohesive line-ups. Guided agency design of POP / POS and E-commerce assets, in-store shopper aides and catalogs, and tools and training for Sears appliance sales teams.
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Associate Brand Manager, Whirlpool BrandWhirlpool Corporation 2005 - 2007Benton Harbor, Michigan, UsHired into Brand Portfolio Leadership Development Program. Selected as core member of strategic laundry innovation product platform. Engaged in all facets of multi-year product roadmaps, primary consumer research, Go-To-Market planning, offshore sourcing, and national launch in big-box, regional retailer, buying group, and dealer channels.• Developed product portfolio, positioning, pricing, and promotion plans, guided external agencies to create POP / POS, online, paid / earned content, and training materials for launch and consumer research for multi-year product roadmap. • Shaped Sears’ Kenmore Elite private label roadmap, partnered with sales to create and present pitch presentation, collaborated with Kenmore brand team on POP / POS, and managed national holiday launch across all formats.
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Additional ExperiencePhilip Morris Usa, Lexmark International, Inc., Sintokogio, Ltd. 2004 - 2005Additional Professional ExperiencePHILIP MORRIS USA, INC., Richmond, VA,Summer Associate, Basic BrandSupported brand strategy and new consumer acquisition by leading internal and agency teams to create and rollout national name-gen programs, retail POS and advertising materials. Delivered IRI, price and Catalina promotional analysis for strategic planning.LEXMARK INTERNATIONAL, INC., Rockville, MDFederal Application Consultant• Implemented over $8 million of custom digital workflow and hardware solutions for civilian and DoD agencies. Awards: Achievers’ Club: 2x; Top 5 Application Consultant: 2xFederal Account Executive• Managed a $2.3 million territory of 43 Veterans Affairs and US Army facilities.SINTOKOGIO, LTD., Nagoya, JapanSales and Marketing Associate, International Operations• Created and executed marketing and communications strategies for global foundry equipment supplier and materials processing subsidiaries.
Brett W. Skills
Brett W. Education Details
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William & Mary – Raymond A. Mason School Of BusinessGeneral -
Washington And Lee UniversityEast Asian Studies
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Kansai Gaidai UniversityInternational Exchange Student
Frequently Asked Questions about Brett W.
What company does Brett W. work for?
Brett W. works for Diamond Foods, Llc
What is Brett W.'s role at the current company?
Brett W.'s current role is Commercial Leadership | Sales | Marketing | Innovation | NPD | Brand | Product | B2B & B2C | CPG | FMCG | P&L | Operations | Supply Chain.
What is Brett W.'s email address?
Brett W.'s email address is wh****@****ail.com
What schools did Brett W. attend?
Brett W. attended William & Mary – Raymond A. Mason School Of Business, Washington And Lee University, Kansai Gaidai University.
What skills is Brett W. known for?
Brett W. has skills like Marketing, Packaging, Glass, Solutions.
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