Expedite growth for clients in the healthcare, medical device and cloud computing space via go-to-market planning, creative direction and content development for response-driven multi channel campaigns. Select clients include: GoodRx, Integrated Endoscopy, MemVerge, Ocu-Guard

Collaborated with executive/senior leadership while overseeing cross-functional teams in the HCP, B2B, Consumer and Sales Rep channels. Led development of copy and design for creative content as well as oversaw related tactical plans, test strategies, data analytics, budgets, vendors, production and reporting. Results generated for each of these channels consistently met or exceeded plan goals. Details include:- Developed Go-To-Market plans that place an emphasis on response-driven marketing tactics that enhance conversion while simultaneously building and strengthening the brand position- Crafted product/brand positioning and messaging strategies as well as customer journey maps that enabled marketing efforts to produce higher engagement, response and retention rates- Data mining and results analytics that led to improved segmentation, targeting and data hygiene which continually enhanced acquisition and retention effortsOther ongoing responsibilities:- Creative Direction – Led development of copy and design as well as crafted messaging strategies that increased our digital and traditional marketing materials’ ability to engage and motivate targeted audiences to take action, thereby improving ROI across multiple marketing channels- Project & Budget Management – Led planning and execution of large-scale marketing initiatives, including resource management (internal and external), production to launch scheduling, overseeing related budgets, forecasts & reports- Workflow Optimization – Generated ways to improve the productivity, efficiency and ROI of in-house marketing operations and related vendor support, including refinement of processes, infrastructure and sourcing decisions

- Advised and collaborated with 25+ internal clients on development of communications strategies that increased engagement, satisfaction and response at key touch points along the customer journey for 3,000+ Medicare marketing projects annually under the Anthem Blue Cross, Amerigroup, Blue Cross Blue Shield, Empire and UniCare brands in 26+ states. - Managed internal creative staff, directing the design, messaging and production of lead generation, enrollment, clinical outreach, retention and mandated materials that consistently met or exceeded the desired Brand & Business goals for Medicare plan products, including MAPD, PDP, Medicare Supplement and DSNP for individual and Employer Group Retirees.- Developed new production and APRIMO work-flows, improving delivery efficiency of 800+ active monthly projects, setting new benchmarks for “on-time” delivery while meeting all CMS, DOI and 508 compliance requirements.

• Grew agency revenue for 14 consecutive years, establishing national reputation of excellence for ROI based strategic planning and best in class creative execution for B2B and B2C integrated campaigns that consistently achieved business goals. • Exceeded industry norms in generating engagement and response by mapping consumer journey and targeting defined points of influence with a coordinated launch of targeted “creative touches” built with tools from multiple marketing disciplines, including: Brand, Direct, Database, Segmentation, Digital/Interactive, Events, Promotions, Public Relations, Loyalty & CRM. • Directly managed all resources and budgets involved in the research, media planning, creative production and launch of marketing programs ranging from $10K geo-targeted tests to multi-million dollar campaigns which incorporated: o UX enhanced websites, microsites, email, social media, PPC, SEO/SEM, online ads and banners. o Print, radio, TV, video, outdoor, direct mail, in-store, trade show systems, logos, names, taglines, packaging, collateral, newsletters, sales / data sheets, catalogs, PowerPoint presentations.Partial Client List: Disney, Fox, Blue Cross, Cedars-Sinai Medical Center, International Truck & Engine, Anaheim Public Utilities, MAGIC, Los Angeles Times, City of Anaheim, AeroMexico, Medtronic, Advanced Bionics, Ice Energy, CancerVax, City of West Hollywood, Shell Solar, Technicolor, So.Cal. Gas Company, Jelmar, KFC, NETG, Munchkin, University of Phoenix, 3 Day Suit Broker, Nestle, Optics Labs, Technion, Al Mann Institute, Sonic Blue, 1-800-THELAW-2, University of Phoenix, DART, Discount Tire Centers

• Set up and managed the Integrated Creative Group for DDB Needham’s Los Angeles office.• Directed the communications strategy, including design, messaging and production of all direct marketing, promotional and retail advertising tactics for agency clients, including CIGNA Healthcare, Universal Pictures, Gramercy Pictures, Vons, City of Long Beach, California Integrated Waste Management Board • Exceptional ROI fueled client satisfaction and growth of this division’s annual billings by more than 900% in under 2 years.

• Hired by ad agencies, public relations firms and companies for creative direction, copywriting, project management, tactical planning, messaging and production of multi-media integrated campaigns for consumer and business-to-business focused products and services. • Tactics included elements in all traditional and online media, including, print, direct mail, radio, TV, websites, email, banners, out-of-home, in-store, video and trade show components, as well as corporate materials such as names, taglines, packaging, brochures, sales/data sheets, Powerpoint presentations, newsletters, press releases event planning and entertainment premieres.• Business sectors include healthcare, energy, finance, fashion, fitness, beauty, retail, travel, technology, automotive, nutraceutical, medical device, entertainment, consumer electronics, insurance, education & municipalities. • Partial agency/client list: Ogilvy Direct, J.Walter Thompson, Southern CA Gas Company, Universal Citywalk, Friskies, Nestle, Alpo, Mighty Dog, Taster’s Choice, Starkist, Primex Talking Yellow Pages, Lipton, UNOCAL, NFL, Taylor Made, Krav Maga, SportsClub LA, Fashion Island Shopping Center, Fashion Valley Shopping Center, LA Jolla Village Shopping Center, Comarco Wireless, Alpine Electronics, Litton, Seimens Lighting, Los Angeles Economic Development Council, LA Avengers, Leslie’s Pools, Tri-Star Pictures, Sony Imagesoft, Columbia Pictures, Panzer Productions, Hollywood Palace