Brett Petch Email & Phone Number

Alliston, Ontario, Canada

Role Overview: Providing communications and marketing support across all HJV departments and branches under the corporate marketing manager.Skills and Responsibilities:- Promoted HJV's Core Values and managed an internal CRM platform upgrade & maintenance schedule. - Updated and maintained website content and coordinated with the sales team for demos.- Created and managed social media content (photos, videos, written media) and oversaw social media sites.- Provided social media support and education to employees.- Developed and promoted HJV's internal social media procedures and expanded the social media community.- Monitored social media impact and KPIs, tracked audience feedback, and addressed issues.- Created marketing materials (brochures, sales flyers, ads) and produced videos of equipment in use and on the lot. - Collaborated with news outlets and shared media with vendors to promote brand awareness.- Supported launch of marketing programs, e-commerce systems (AGCO Parts Launch), and social media presence with the aftermarket team.- Managed social media promotions, ad campaigns, job postings, and monitored their effectiveness.- Represented the organization at external events and coordinated HJV-sponsored events including #FUTUREGROUND Field Day, Canada’s Outdoor Farm Show, and other shows throughout the year.

London, Ontario, Canada

Role Overview:Spearheaded the development and production of the popular Snapchat Show "HerStory," a project that combined creative storytelling with cutting-edge social media strategies.Skills and Responsibilities:- Led the branding and content creation for the launch of "HerStory," successfully engaging millions of viewers and acquiring thousands of subscribers.- Created captivating video content under tight deadlines, consistently meeting and exceeding viewership targets.- Utilized data analytics to understand viewer behavior, identifying drop-off points and implementing strategies to improve retention rates beyond the 1:20 minute mark.- Received specialized training under Facebook's 3PP Program, gaining proficiency in Instagram Reels, Meta Business Suite, Meta Creator Studio, and Meta Analytics.- Conducted training sessions for team members on Adobe Creative Suite, including After Effects, Premiere Pro, InDesign, and Photoshop, enhancing team skills and project outcomes.- Managed content for a large Snapchat brand with over 120k subscribers and 1 million monthly viewers, optimizing titles, thumbnails, and other elements for maximum reach and engagement.- Played a key role in the production of media content, ensuring high-quality standards and alignment with the brand's vision and audience preferences.Skills and Tools:- Expertise in social media content development, particularly for Snapchat and Instagram.- Skilled in data analysis and interpretation for social media optimization.- Proficient in a range of Adobe Creative Suite software, enhancing multimedia content creation.

London, Ontario, Canada

Role Overview:Actively involved in a team-focused video production environment, contributing to a wide range of projects, including stop-motion animation and live streaming.Key Responsibilities and Achievements:- Played a key role in editing videos, incorporating innovative techniques and creative storytelling.- Participated in writing scripts and contributing to pitch meetings, bringing fresh ideas and perspectives to the table.- Specialized in stop-motion animation and live streaming using OBS (Open Broadcaster Software), enhancing the visual appeal and interactivity of content.- Developed and created several recuts, effectively executing scripts to generate engaging and unique content for Facebook pages with millions of followers.- Conducted detailed analyses of production processes, identifying areas for improvement and implementing changes to enhance video production workflows.Skills and Tools:- Proficient in advanced video editing techniques and software, contributing to high-quality production outcomes.- Skilled in scriptwriting and content development, ensuring the creation of compelling and audience-centric videos.- Experienced in managing and producing content for large-scale social media platforms.

London, Ontario, Canada

Role Overview:Commissioned to produce a longform video for Western University's Homecoming event in 2021, highlighting the rich history and vibrant culture of the university.Key Responsibilities and Achievements:- Collaborated closely with Western University's administration team to understand their vision and requirements for the homecoming video project.- Conducted comprehensive production tasks including recording voiceovers, creating photo separation animations, and designing engaging video graphics.- Engaged actively with the university representatives to ensure the final product accurately and favorably represented the school's historical and cultural aspects.- Managed tight deadlines and accommodated last-minute changes related to the event, demonstrating flexibility and adaptability in a dynamic project environment.Skills and Tools:- Proficient in various aspects of video production, including voiceover recording, animation, and graphic design.- Skilled in client communication and project management, ensuring deliverables meet client expectations and deadlines.- Experienced in creating longform video content that effectively tells a story and engages target audiences.

Innisfil, Ontario, Canada

Role Overview:Undertook a broad range of operational and maintenance responsibilities as part of the summer team, contributing to the upkeep and functionality of public spaces and facilities.Key Responsibilities and Achievements:- Conducted regular grass cutting and trimming operations, maintaining aesthetic and safety standards in public areas.- Operated gas-powered handheld equipment for various horticultural duties, including pruning, planting, weeding, and watering.- Engaged in brushing, tree clearing activities, and assisted in flagging and traffic control to ensure public safety.- Performed maintenance tasks such as patching potholes, repairing roadside signage, and general upkeep of public infrastructure.- Managed waste effectively by garbage and litter picking, emptying garbage cans, and maintaining cleanliness on roadsides.- Ensured cleanliness and hygiene in public bathrooms and facility change rooms through regular cleaning and maintenance.- Conducted equipment maintenance to ensure operational efficiency and safety.- Provided high-quality customer service and interacted positively with the public, addressing inquiries and concerns.- Played a key role in assisting with special events, including setup and takedown, contributing to successful community events.Skills and Tools:- Proficient in equipment and building maintenance, ensuring operational efficiency and safety.- Strong customer service skills, effectively communicating and engaging with the public.- Experience in a variety of operational tasks, demonstrating versatility and adaptability in a dynamic work environment.

London, Ontario, Canada

Role Overview:Engaged in a comprehensive research project focusing on the 'right to repair,' contributing to important discussions and analyses in this field.Key Responsibilities and Achievements:- Conducted thorough literature reviews to gather and synthesize relevant information, demonstrating strong critical thinking skills.- Collected and analyzed qualitative and quantitative data, providing valuable insights into the subject matter.- Recruited and interviewed subjects using a semi-structured conversational interview approach, both in-person and over the telephone.- Generated detailed summaries and identified key keywords used by subjects to describe their repair experiences.- Actively participated in project meetings, contributing to the development and progression of the research project.- Performed a variety of other duties as required, showcasing flexibility and adaptability to the evolving needs of the research.Skills and Tools:- Strong analytical skills, with the ability to conduct comprehensive literature reviews and data analysis.- Proficient in qualitative research methods, including conducting interviews and synthesizing conversational data.- Effective communication and organizational skills, ensuring smooth operation and contribution to the research project.

Newmarket, On

Role Overview:Specialized in creating and maintaining websites, leveraging advanced web technologies and multimedia skills to deliver comprehensive digital solutions for clients.Key Responsibilities and Achievements:- Expertly utilized Bootstrap, AJAX, and Animate On Scroll JavaScript libraries for website development, ensuring responsive and interactive web experiences.- Took on diverse roles in videography and photography to create engaging visual content for websites.- Implemented effective image compression techniques, optimizing website performance and loading times.- Applied general Search Engine Optimization (SEO) techniques to enhance website visibility and ranking on search engines.- Prepared and optimized websites for deployment in a low-cost data center, ensuring cost-effectiveness without compromising on performance.- Managed all aspects of website creation and maintenance, delivering end-to-end solutions that met client requirements.Skills and Tools:- Proficient in a range of web development technologies and libraries, including Bootstrap, AJAX, and JavaScript.- Skilled in multimedia content creation, including videography and photography, to enhance website appeal.- Experienced in SEO strategies and optimization techniques, improving website performance and search rankings.

Bachelor Of Arts - Ba, Media Information And Technoculture

Activities and Societies: FIMS Student Council, Coffee Club, Western High Altitude Balloon Project, Western Concrete Canoe Association.

Education record