At Versapay, we help growing businesses accomplish more with less. Our Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash applications with AI.

- Promoted to the position of Director, Customer Marketing, where I developed a new comprehensive Customer Marketing strategy inclusive of Expansion, Retention and Customer Advocacy, while growing the team 50% to support this new strategy.- Developed and managed two Bitsight Customer Advisory Boards, gathering customer insight and validating market direction, resulting in a 17% expansion rate and $10M ARR representation, positively impacting product roadmap and customer loyalty.- Produced over 35 impactful customer stories to date, inclusive of written case studies, video testimonials, and customer quotes, resulting in increased brand resonance and credibility across multiple platforms leveraging the voice of the customer.- Drove a customer event strategy that resulted in $1.6M in expansion revenue and launched the annual customer event 'Bitsight Luminate' in Lisbon, Portugal, influencing an additional $850,000 in expansion revenue, driving significant growth for the business.- Mobilized 200+ customers through Bitsight Ambassador Program, resulting in over 85 reference requests fulfilled and 25 customers engaged in events, enhancing customer advocacy.

- Created the customer lifecycle for customers and mapped a tech-touch journey framework that included onboarding, value realization, expansion and renewal opportunities. - Launched the first onboarding program for customers in their first 90-days and trigger-based value realization campaigns designed to drive awareness and usage of product features that are correlated to success and retention.- Launched BitSight’s first Executive NPS program designed to understand the overall sentiment of the economic buyers at our customer accounts. Worked with customer-facing teams to increase the number of identified buyer contacts by 87%, yielding an Exec NPS score of 37.- Implemented a new Marketing Engagement Score to determine that engagement with marketing outreach drives retention, creating a new metric to gauge customer risk and health alongside the existing product usage health score. Analyzed 3 quarters worth of renewal data to determine a correlation between customers that engage with marketing and our renewal win-rate.- Conceptualized new quarterly retention campaigns, designed to target customers with a low product usage health score that have an upcoming renewal, identify gaps in usage and educate them on finding success with the product. Accounts that engaged with this campaign renewed at 80% vs. 69% for those that didn’t.- Created a new customer communication strategy that included both email and in-product communication and process, consisting of regular product updates and launches, monthly webinars and ongoing newsletters

- Developed strategic, integrated marketing programs for the Bold360 product across customer lifecycle stages, focusing on growth, engagement and retention, leveraging an omni-channel approach and cross-functional alignment with key stakeholders across the org.- Created a business case and strategy for why Bold360 needed to expand marketing efforts to be able to leverage in-product messaging and discovery, which led to the implementation of an IPD solution (via AppCues) to support in-product programs, including a new in-product onboarding experience.- Launched the “LogMeIn Ambassador Program”: LogMeIn’s first formal Customer Advocacy Program that identified and mobilized customers, transformed them into brand ambassadors, and communicated the impact that this had on the business. - Launched LogMeIn’s first customer ABM program designed to educate customers of the full breadth of the Bold360 platform and the benefits of upgrading from legacy products. Aligned with sales to identify a target list and leveraged a marketing mix of email, display, content syndication, sponsored content, webinars, landing pages and events. The initial first phase yielded $1.3M in pipeline and $454k in closed-won business. - Developed a regular series of customer events that drive growth and loyalty opportunities including AI Roundtable Executive Dinners and Customer Appreciation Events that were proven to accelerate pipeline of sales-driven opportunities. - Evolved Bold360’s online reviews strategy across the customer lifecycle to leverage our customer’s voice leveraging TrustRadius, G2 and Capterra. Through a number strategic customer campaigns, was able to grow reviews on TrustRadius from 1 review to 29 in an 8-month span, making Bold360 a ‘Top Rated’ product in the ‘Live Chat’ category with an 8.9 out of 10 score.

- Leads insight development of the Small Business segment by obtaining in-depth understanding of existing and emerging customer needs.- Developed the annual marketing plan for the segment by aligning business goals and objectives with growth opportunities through analyzing trends, drivers and verticals.- Responsible for working across marketing and sales functions to develop marketing tactics aimed at improving customer acquisition, engagement and retention that are tied to business goals.- Created a segment opportunity strategy for SMB, designed to identify top 5 industries where Monster has an above average supply/demand of jobs and resumes and executed targeted industry-specific marketing programs to acquire new customers through CRM, Online Marketing, Social and Search. - Champions the go-to-market marketing and communication plans for SMB, including creation of project plans, creative briefing and development, tactical implementation and goal setting, measurement and evaluation.

- Conceptualized, launched and maintained AppNeta's first formal Customer Advocacy Program and Community, designed to identify and mobilize advocate customers, transforming them into brand ambassadors. In the first month alone, this program enabled 65 customers to join and become advocates.- Responsible for creation of new internal and external facing assets including customer case studies, testimonials and quotes as well as customer references and securing speaking engagements.- Re-launched and overhauled AppNeta's quarterly customer newsletters targeted at IT Ops and Dev Ops customers which include product updates, upcoming events & webinars and industry best practices.- Responsible for the creation of the cross-sell marketing strategy for existing customers and growing awareness of AppNeta's APM suite of products and features across the customer base.- Implemented NPS program at AppNeta, which yielded a baseline NPS score of 58.5 and is designed to be an ongoing, rolling survey to keep a pulse on customer loyalty. Created an integrated follow-up process with Customer Success Team where individual action plans are automatically created upon survey completion.

- Developed and managed the end to end marketing strategy for the “Successful Customer State” of the Customer Lifecycle (≈ 400,000 customers).- Developed and executed marketing programs and campaigns designed to keep successful customers engaged with the product and educated them on new features while positively affecting customer retention.- Responsible for developing educational content for all marketing campaigns in the customer lifecycle with the goal of delivering the right message, to the right customer at the right time. - Oversaw Constant Contact’s ‘All-Star Program’ and all loyalty programs designed to incentivize, reward and delight customers in order to reduce customer attrition and increase overall NPS.

• Develop annual strategic integrated marketing plan to include objectives, KPIs, and tactics to meet program revenue goals.• Develop and manage all marketing programs for the Association Program in order to generate demand for the program and drive partner growth.• Manage all aspects of the marketing budget to include forecasting, allocating and reconciliation for each program and all its components.• Build and manage relationships with key influencers and media partners. Create co-marketing plans that encompass a broad range of online and offline communications such as annual sponsorships, direct marketing, banner ads and other opportunities.• Partner with internal and external creative agencies to manage the brand identity and messaging of all marketing assets including email campaigns, program sell sheets, banner ads and other program branded assets.• Manage the process of creating and securing compelling marketing campaign content, including: white papers, videos, product collateral, webinars and event content, online advertising, case studies, website material and social media content. Manage the development of this content from conception through execution working cross-functionally with various internal resources. • Cohesive partner acquisition planning through the use of SEO, PPC, Digital/Social Media and Advertising/Sponsorships.• Work one-on-one with select key partners to develop a marketing strategy that aligns with the partner’s marketing plan. This includes educational email campaigns, custom webinars, regional/national conventions, custom content and more.

• Develops, plans and executes repeatable marketing programs in targeted territories that drive prospective customers and position Constant Contact as the industry thought leader at a local level• Manages Constant Contact SCORE Program through explicit KPIs and tactics which include targeted email marketing campaigns, online webinars and precise usage reporting• Develops monthly regional marketing reports that assist with the introduction of new partners and help in developing marketing strategies with existing, active partners to drive awareness• Played an essential role in developing a targeted follow up and lead nurture process for all of our seminar attendees and non-attendees to fill the sales funnel • Integral in implementing a new, streamlined process and measurement plan for data collection at seminars allowing for faster follow up and effective tracking of conversion• Works cross functionally with internal teams such as Creative, Channel Marketing, Website, Business Intelligence, PR and Partner teams to create program and campaign deliverables• Successfully launched the first Constant Contact Local Online Marketing Contest from concept to completion in Chicago proper without third-party involvement• Regularly attends trade shows to promote Constant Contact and educate potential customers and partners

• Supported six territories and managed day-to-day operations for the Regional Development Director’s events and seminars in the field • Liaison between Regional Development Directors in the field and internal business groups internally• Responsible for on boarding new Regional Development Directors which included the implementation of various internal processes and systems• Researched new territories to determine the scope and composition of current customers and prospective industries/markets to drive seminar attendees

- Acted as the Personal Consultant for small business owners and non-profit organization members, while helping them achieve success through email marketing- Continued to exceed my new goals of 220 accounts and $22,000 revenue a month while maintaining an average of over 100 calls a day- Responsibilities for inbound prospective calls, international prospects and new projects with the internal custom services team

- Acted as a resource for engineering companies that utilize consultants- Accumulated and contacted a database of managers that met the criteria of the company on a regular basis- Enabled clients to hire consultants over the phone, improving productivity and profitability