Brett Renwick Email & Phone Number

New York, Us

Renwick & Company is at the gateway of entertainment and engagement and this positioning benefits all parties. TV and feature film producers trust me because I understand their creative vision and bring engaged brands to the table. Brands and their agencies invest in my client initiatives because I over deliver and shepherd the entire life cycle of a deal from ideation, creative deliverables through business and legal affairs. With a background in agency, brand, film and TV production, I am uniquely poised to articulate my client’s needs and strive to outperform their expectations.

Us

I identify, develop and execute brand partnerships in support of original Village Roadshow content and our vast library of IP.We provide the content for brands via:• Organic Product Placement Inclusion for Scripted/Unscripted TV and Feature Films• Fully Integrated Sponsorship Development that aligns with your Key Performance Indicators• Multi-year Strategic Partnerships that Include Category Exclusivity and first-right-of-refusal• Retail, Online, Coupon Consumer Products Promotions• Business Development Alignment• Interactive and Digital Gaming Opportunitie• Experiential Events Sponsorships

New York, Us

I have a passion for what I do, branded entertainment, which means I connect brands with consumers across mediums. I have done/managed deals with 7-Eleven, American Express, Best Buy, Blockbuster, Brooks Brothers, Dell, Evian Natural Spring Water, Fandango, Hearst Communications, Lycos, McDonalds, Microsoft, Poland Spring, Procter & Gamble and Yahoo! What can I do for you?

Boston, Massachusetts, Us

I was an advocate for the future of implementation of brand content on the web. In this position, I worked with other team members to develop digital content initiatives for multiple clients regarding Promotions, Media, Creative and Marketing opportunities. • Lead internal resource for ideation and potential opportunities up stream with creative, media, marketing • Day to day lead on key accounts with active brand content programming: American Express, Samsung, among others • Leverage existing entertainment industry relationships in music, film, television and gaming to source ideas and content opportunities in development • Client facing role • Manage program execution across multiple clients • Work with VP/Dir and SVP/Managing Dir brand Content on Existing Digitas client development and new client development for Brand Content initiatives.

Responsible for branded entertainment, business development and forming strategic partnerships that raise the awareness of Weinstein Company feature films and maximize ancillary revenue streams. • Directed long-term, multi-million-dollar partnerships with Macys, L’Oréal Paris, Brother sewing machines, and Tresemmé shampoo for category exclusive participation in PROJECT RUNWAY on Bravo• Conceived a Saturn automotive challenge for the contestants of PROJECT RUNWAY that integrated several car models• Managed over $3.5 million dollars in cash, barter, and promotional media for the Nanny Diaries• Secured over $450,000 in cash, product and sponsorships for over 40 movie premiers• Sold over 40,000 Movie Cash tickets (in DVD) via Starz Entertainment at Best Buy for Rob Zombie’s Halloween in-store promo end caps in 1,171 stores. Starz underestimated this program and wished they had produced much more• Acquired over $776,500 in promotional value for digital signage in Times Square, NY and online media dollars from Yahoo Movies! for Steven King’s 1408• Approved creative and licensed products for the global “Happy Meal” promotion for Teenage Mutant Ninja Turtles (2007) with McDonald’s. This promotion was so successful McDonald’s marketing teams internationally extended the program a full year after the theatrical release of the film• Planned Nestle creation of 8 million FSIs (coupons) to cross promote Aquapod water and Arthur And The Invisibles• Signed 7-Eleven as an integration partner for Escape From Planet Earth activating in-store promotions internationally

New York, Ny, Us

Advertiser Services consolidates and delivers the breadth of Nielsen Media Research’s services (TV ratings, competitive intelligence and custom research) directly to advertisers so they can audit their media spends· Strategic thinker responsible for all marketing initiatives in the Advertiser Services Business unit. · Oversee the creation and execution of on-line and off-line business-to-business marketing campaigns.· Keep informed of industry competitors, and communicate to appropriate internal channels.· Direct creative agency to develop product specific marketing materials including brochures trade advertising, from concept through production.· Edit and produce quarterly newsletters.· Developed Nielsen Advertiser Service’s web site (nielsenadvertiserservices.com).· Provide Account Executives target ways to maximize their prospecting.· Work closely with legal counsel to acquire approvals for all B2B communications materials.

New York, Us

DAHLIA DIGITAL, INC., a web development and album cover design firm. SERIOUS USA Inc., producer of interactive CD ROM cards. AW VENTURES, a broadband wireless Internet Service Provider.

New York, New York, Us

CarDay (1999-2001) was an online marketplace for pre-owned cars where users could make an offer on current inventory or place cars for sale. Oversaw creative development off all advertising, public relations, off-online marketing and e-commerce programs, managed agency relationships with three direct reports. • Headed a $6.5 million budget in New England and $4.2 million for the NY/Tri-state Q4 expansion• Sourced and created premiums, franchise-consumer collateral, franchise signage, sports sponsorship (Fenway Park, Boston Red Sox), interactive kiosk design-production, TV, radio, outdoor, trade, digital and aerial advertising• Lead nurturing, worked with business development lead and franchises to market to potential franchisees· Analyzed site traffic and consumer behavior and improved website functionality and effectiveness (searching, buying, registration and selling).· Increased traffic by 70% after re-launch translating to a sales increase of 20% per month.

Paris, Fr

With 1999 revenues of over $600,000,000, Great Brands (1985-2001) was the US subsidiary of the fifth-largest consumer packaged goods company in the world, Groupe Danone, Paris, France. Led all North American on-line initiatives for Evian Natural Spring Water, Dannon Yogurt and Water. This included all online marketing, e-commerce, branding, sponsorships, business development, agency management, strategic alliances, CRM, and content management.www.evian.com: Re-launched this site with improved navigation, content and services: · • Increased unique visitors by 83.2% , registered users by 93.5%, and event e-mail registration over 17,000%• Created buyevian.com a national referral source for e-commerce resellers in the home delivery space• Managed relationships with the United States Tennis Association, the World Wildlife Fund and others• Content Marketing, produced a steady stream of high-quality content in order to attract audiences• KPI responsibilities included: new customer acquisition, demographic and psychographic analysis

Tokyo, Jp

Sony Theatres, Loews Theaters (1995-2005) was a premier theater chain. Writer-Producer-Director of Video Magazines, electronic press kits and training videos distributed to 133+ theatres. Produced a :30 trailer featuring loewstheatres.com, magicjohnsontheatres.com, and sonytheatres.com that played on 900+ screens nationwide. · Produced an on-line chat with Earvin Magic Johnson on CNN.com to launch the opening theatre in Atlanta, 11/13/97. Over 1,600 people logged on making it the largest chat to date. · Wrote-Produced-Directed a Public Service Announcement, Accommodating the Disabled on people with disabilities in theatres featuring Darryl Stingley former New England Patriot player. · Wrote-Produced an orientation video for Magic Johnson Theatres featuring Mr. Johnson.

New York, Ny, Us

London, Gb

I have worked as an extra, a stand-in, a production assistant and assistant producer on: F/X, A Different World, LA Law, United Negro Fund commercial, Children's Television Workshop, The Equalizer, The Freshman, and The Brave One.

Los Angeles, California, Us

Production intern. I worked directly for Mr. Cosby and the producers.

Bfa, Film/Tv, Tisch School Of The Arts

Transfered To Nyu, Fine And Studio Arts

Diploma, Fine Arts