Leader of the Brand with responsibility for building and executing the strategic plans for the business. Key areas of focus included building Brand Awareness, increasing customer spend and loyalty, strengthening the talent, as well as driving growth in sales and profitability. Managed Executive Leadership team as well as direct oversight for Merchandising, Design, Digital, Stores, Finance, Human Resources, Real Estate, and Marketing. Additional responsibilities included communication and… Show more Leader of the Brand with responsibility for building and executing the strategic plans for the business. Key areas of focus included building Brand Awareness, increasing customer spend and loyalty, strengthening the talent, as well as driving growth in sales and profitability. Managed Executive Leadership team as well as direct oversight for Merchandising, Design, Digital, Stores, Finance, Human Resources, Real Estate, and Marketing. Additional responsibilities included communication and coordination with Shared Service departments including Direct Sourcing, Legal, and Information Technology. Responsible for communication with CEO and Board of Directors.The Catherines Division was merged with Lane Bryant into a new business called the Plus Segment in Ascena Retail. My current role is to transition the Catherines division into the newly formed Plus segment. This role ended in April 2017. Show less