Lead a team of product managers to develop a world class eCommerce experience for small businesses.Responsible for establishing the vision and executing on the Product Roadmap in order to continually deliver sales growth.Proficient in: • Product Strategy: Develop and execute overall product strategy based on market research and analysis.• Product Lifecycle Management: Oversee product lifecycle from concept to launch and beyond.• Product Roadmap: Create and manage product roadmap aligned with business goals and objectives.• Cross-functional Collaboration: Coordinate efforts and align stakeholders towards a shared vision.• User-centric Approach: Optimize customer journey and enhance user experience.• Data-driven Optimization: Measure success through data analysis and drive continuous optimization.• Technical Proficiency: Strong understanding of eCommerce platforms, technologies, and best practices.• Collaboration and Communication: Exceptional communication and collaboration skills to engage with stakeholders at all levels.

Responsible for managing the Conversion Rate Optimization program that drives performance improvement of KPI's for both B2C and B2B digital sales acquisition experiences.

Responsible for executing Comcast Business’s digital marketing strategy by optimizing channel performance for sales conversions: - Manage a/b testing and site optimization program- Launched Email marketing customer acquisition program to drive sales volume through promotional/direct response and nurturing campaigns. - Collaborate with search marketing vendors to ensure KPI’s that drive business goals are being optimized. - Work closely with the web analytics team to improve site experience, identify opportunities for testing and improvement.

Responsible for all aspects of online marketing strategy and execution including: - Lead generation - Lead nurturing- Email marketing - Web Analytics- Website design and content creation - Development of campaign landing pages (copy/layout)- Paid & Organic Search- Social media marketing

Responsible for researching market trends and providing product development teams with creative briefs based on research findings. Develop marketing communications plan to promote new product releases and launches. Including creative direction of website, print advertising, sales brochures, point-of-purchase materials, and promotional items. Coordinate and develop materials and creative for trade show marketing including booth design, signage, and other collateral materials.