- Oversee direct mail program to support the Company subscriber goals including the development of creative assets for direct mail, shared mail and email marketing programs while ensuring strategic objectives are met.- Direct the advertising agency to ensure delivery of objectives and excellent execution.- Serve as liaison across Strategic Marketing, Customer Marketing, Prospect Marketing, Marketing Intelligence, Marketing Automation, Direct Marketing, Division Marketing, Region Marketing and others on assigned projects.- Provide support for the local markets in achieving their business goals, help them respond to competitive situations, and align their unique market-specific messaging and creative development with the Corporate marketing plan.- Collaborate with appropriate personnel to execute Marketing Communications strategies that advertise the Company's new and existing products or services across all media.- Provide leadership and direction to Marketing Communications personnel as well as develop and implement appropriate methods, practices, and policies to guide work.

- Execute direct mail campaigns for both new customer acquisition and existing customer upgrades for divisional as well as corporate needs. - Coordinate direct mail campaigns/programs with internal stakeholders and vendors.

• Responsible for complete management of all winback efforts (direct mail and telemarketing) for all US continuity programs.• Participated in directing creative/scripting, researching creative options, determining number of winback efforts per list, choosing new controls and forecasting costs, volumes and performance levels to improve profitability of winback programs.• Accountable for the analysis of performance trends and marketing plans recommendations in order to improve performance and ensure that sales and cost measures are met.• Managed the winback program P&L for all continuity businesses so that accurate financial targets were set and achieved.

• Responsible for managing the lingerie, intimate apparel, hosiery and activewear catalog business both from a revenue growth and margin standpoint by developing themes for campaigns and integrating product and creative needs where applicable.• Acted as a liaison with overseas operations and fulfillment to facilitate communication and ensure proper implementation. • Provided marketing analysis for acquisition, retention and billing campaigns to understand response trends and ensure best decision making.

• Accountable for the management and coordination of all International and New Business direct mail, alternative media and resolicitation efforts.• Coordinated efforts and tests efforts with internal resources and Customer Service to ensure timely and accurate direct mail distributions.