Brett Parsons Email and Phone Number
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Dynamic Analytics and Technology leader with a proven track record of delivering actionable insights and analytics solutions to drive business decisions. I excel at building analytic and technology teams and capabilities that accelerate value for internal stakeholders and clients. With over 20 years of experience, I combine deep expertise in data analytics with advanced technologies to propel product and customer growth. My focus on informed decision-making and data-driven strategies ensures sustainable success in today’s rapidly evolving business landscape.I am proficient in a wide range of advanced analytics capabilities, utilizing programming languages, software, and data management systems such as SQL, Python, Tableau, Snowflake, SQL Server, and SAS. I also have a Master of Science in Computer Information Systems and a post-graduate education and certification in Applied Statistics/Data Science from Texas A&M and the University of Texas, Austin. I am passionate about leveraging data and insights to create value, solve problems, and foster innovation.
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Director Of Advanced Analytics And Data EngineeringApexus Llc Apr 2023 - PresentIrving, Tx, UsManage a team of 20+ analysts, data scientists, and data engineers supporting management of 340b program for HRSA.● Spearhead the establishment of the data science function, elevating the organization's analytical capabilities including segmentation, data anomaly detection, and natural language processing.● Migrated data engineering team to the cloud utilizing Azure Data Factory for ETL and building out a DataBricks data lake to support advanced analytics to drive multi-touch Customer 360 initiative.● Implemented market analysis to inform data-driven decision-making and drive business strategy utilizing IQVIA and Definitive Health claims data.● Development of a comprehensive data strategy by mitigating operational risks stemming from the absence of data governance. ● Elevated the operational maturity of the data engineering, embedded analytics, and data management teams, optimizing workflow efficiency and enhancing overall productivity. -
Sr. Director, Enterprise AnalyticsMckesson Dec 2020 - Feb 2023Irving, Texas, UsSr. leader managing a team of 23 strategic analytics and data science professionals including 4 directors and 6 Centers of Excellence, focused on customer analytic solutions, manufacturer solutions, and market analysis. ● Collaborated with Segment and Product owners, Information Technology, and Corporate Strategy including executive leadership to align with organizational goals to deliver analytic and application solutions that provided extensive value.● Built a team from 2 COE's to 6 COE's and developed 3 analysts into high performing Directors over a two-year period. -
Director, Strategic AccountsIqvia Nov 2013 - Nov 2020Durham, North Carolina, UsPharmaceutical Market Insights and Analytics Consultant. Onsite liaison & market analytics consultant for Pharmaceutical, Specialty and Medical Surgical wholesaler. Core responsibility was Solutions Delivery Lead developing analytic products and capabilities to drive value for wholesalers.Developed an analytics solution for a client's generic Rx drug market pricing, incorporating an elasticity model and customer sales leakage targeting. This solution maximized profits and mitigated market pricing erosion, effectively halting an annual profit decline of $190 million. -
Avp, Sales Performance And Insights, Business DirectWells Fargo Apr 2012 - Nov 2013San Francisco, California, UsAnalytics and Business Intelligence leader with the mission of driving sales growth strategy of small business credit products in the store and business banking channels.● Established the practice of performance and value measurement of banker sales campaigns, product promotions, and banker training for more informed decisions on initiatives by implementing statistical measurement methodologies (a/b, test/control).● Initiated database automation, cube development, new business intelligence platform - Tableau; and streamlined the requirements and development process for optimized business intelligence team performance. -
Marketing Advanced Analytics ConsultantWells Fargo Jan 2009 - Apr 2012San Francisco, California, UsSenior Advanced Analytics Consultant for Internet Marketing of Online Services and Wells Fargo Assist (Collections) providing analytic insights that translated into driving strategic marketing and collections decisions. Work encompassed test design, segmentation, and predictive modeling.● Developed regression / time series model to forecast online product sales effectively within a 3% margin of error. ● Developed the analysis for the Wells Fargo Assist Program business case utilizing pre test / post test two group design. ● Automated and built the test / control measurement methodology by applying rotating control groups and randomization methodology to distribute customers into the control groups to measure effectiveness of the Wells Fargo Assist Program messaging. -
Director Of Advanced AnalyticsMirixa Corporation Jan 2008 - Sep 2008Director of Analytics providing marketing and financial modeling and strategic direction in pharmacy data acquisition within a start-up environment supporting medication therapy management and medication adherence programs.● Quantified the value proposition/ROI for pharmaceutical/biotech manufacturers and managed care organizations by providing adherence services.
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Director, Analytic ServicesMckesson Mar 2004 - Jan 2008Irving, Texas, UsPrimarily responsible for driving customer retention, acquisition and profitability initiatives through analytics and primary/secondary research.● Led the segmentation, analysis, and reporting process development for Health Mart franchise expansion, a key initiative in McKesson's independent pharmacy customer base expansion and retention. -
Manager, Market Analytics, Generic Rx Drugs ManagementMckesson Aug 2001 - Mar 2004Irving, Texas, UsManager of Market Analysis supporting the Generic Product Division’s strategic pricing, marketing and product management efforts. Performed advanced analytics to understand sales and market behavior to develop optimal acquisition, segmentation, and retention strategies.● Analyzed and identified a flawed customer rebate program design that was losing $3 million in EBIT which was then corrected by program management.
Brett Parsons Skills
Brett Parsons Education Details
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San Francisco State UniversityFinance -
Golden Gate UniversityComputer Information Systems -
Texas A&M UniversityApplied Statistics -
Northwestern University - Kellogg School Of ManagementStrategic Marketing -
Salzburg International Preparatory SchoolAustria -
The University Of Texas At AustinData Science
Frequently Asked Questions about Brett Parsons
What company does Brett Parsons work for?
Brett Parsons works for Apexus Llc
What is Brett Parsons's role at the current company?
Brett Parsons's current role is Director of Advanced Analytics and Data Engineering @ Apexus.
What is Brett Parsons's email address?
Brett Parsons's email address is an****@****ing.com
What is Brett Parsons's direct phone number?
Brett Parsons's direct phone number is +120344*****
What schools did Brett Parsons attend?
Brett Parsons attended San Francisco State University, Golden Gate University, Texas A&m University, Northwestern University - Kellogg School Of Management, Salzburg International Preparatory School, The University Of Texas At Austin.
What are some of Brett Parsons's interests?
Brett Parsons has interest in Children.
What skills is Brett Parsons known for?
Brett Parsons has skills like Analytics, Business Intelligence, Segmentation, Strategy, Leadership, Analysis, Management, Predictive Modeling, Database Marketing, Strategic Planning, Marketing Strategy, Financial Modeling.
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