Brett Parsons Email & Phone Number

Irving, Tx, Us

Manage a team of 20+ analysts, data scientists, and data engineers supporting management of 340b program for HRSA.● Spearhead the establishment of the data science function, elevating the organization's analytical capabilities including segmentation, data anomaly detection, and natural language processing.● Migrated data engineering team to the cloud utilizing Azure Data Factory for ETL and building out a DataBricks data lake to support advanced analytics to drive multi-touch Customer 360 initiative.● Implemented market analysis to inform data-driven decision-making and drive business strategy utilizing IQVIA and Definitive Health claims data.● Development of a comprehensive data strategy by mitigating operational risks stemming from the absence of data governance. ● Elevated the operational maturity of the data engineering, embedded analytics, and data management teams, optimizing workflow efficiency and enhancing overall productivity.

Irving, Texas, Us

Sr. leader managing a team of 23 strategic analytics and data science professionals including 4 directors and 6 Centers of Excellence, focused on customer analytic solutions, manufacturer solutions, and market analysis. ● Collaborated with Segment and Product owners, Information Technology, and Corporate Strategy including executive leadership to align with organizational goals to deliver analytic and application solutions that provided extensive value.● Built a team from 2 COE's to 6 COE's and developed 3 analysts into high performing Directors over a two-year period.

Durham, North Carolina, Us

Pharmaceutical Market Insights and Analytics Consultant. Onsite liaison & market analytics consultant for Pharmaceutical, Specialty and Medical Surgical wholesaler. Core responsibility was Solutions Delivery Lead developing analytic products and capabilities to drive value for wholesalers.Developed an analytics solution for a client's generic Rx drug market pricing, incorporating an elasticity model and customer sales leakage targeting. This solution maximized profits and mitigated market pricing erosion, effectively halting an annual profit decline of $190 million.

San Francisco, California, Us

Analytics and Business Intelligence leader with the mission of driving sales growth strategy of small business credit products in the store and business banking channels.● Established the practice of performance and value measurement of banker sales campaigns, product promotions, and banker training for more informed decisions on initiatives by implementing statistical measurement methodologies (a/b, test/control).● Initiated database automation, cube development, new business intelligence platform - Tableau; and streamlined the requirements and development process for optimized business intelligence team performance.

San Francisco, California, Us

Senior Advanced Analytics Consultant for Internet Marketing of Online Services and Wells Fargo Assist (Collections) providing analytic insights that translated into driving strategic marketing and collections decisions. Work encompassed test design, segmentation, and predictive modeling.● Developed regression / time series model to forecast online product sales effectively within a 3% margin of error. ● Developed the analysis for the Wells Fargo Assist Program business case utilizing pre test / post test two group design. ● Automated and built the test / control measurement methodology by applying rotating control groups and randomization methodology to distribute customers into the control groups to measure effectiveness of the Wells Fargo Assist Program messaging.

Director of Analytics providing marketing and financial modeling and strategic direction in pharmacy data acquisition within a start-up environment supporting medication therapy management and medication adherence programs.● Quantified the value proposition/ROI for pharmaceutical/biotech manufacturers and managed care organizations by providing adherence services.

Irving, Texas, Us

Primarily responsible for driving customer retention, acquisition and profitability initiatives through analytics and primary/secondary research.● Led the segmentation, analysis, and reporting process development for Health Mart franchise expansion, a key initiative in McKesson's independent pharmacy customer base expansion and retention.

Irving, Texas, Us

Manager of Market Analysis supporting the Generic Product Division’s strategic pricing, marketing and product management efforts. Performed advanced analytics to understand sales and market behavior to develop optimal acquisition, segmentation, and retention strategies.● Analyzed and identified a flawed customer rebate program design that was losing $3 million in EBIT which was then corrected by program management.

Bachelor Of Science, Finance

Master Of Science, Computer Information Systems

Post Graduate Education, Applied Statistics

Executive Education, Strategic Marketing

Salzburg, Austria

Certification, Data Science