Brett Swygman Email & Phone Number

Rancho Cucamonga, California, Us

Rancho Cucamonga, California, Us

Doraville, Ga, Us

I achieved a series of progressive roles during 16+ years which includes Simmons Bedding and Serta Simmons Bedding. As VP of Store Success I led:180 sales professionals, with a multi-billion dollar sales target and a very aggressive EBITDA target► Highlights of Accomplishments:✔ Delivered a 21% Increase in Productivity✔ Led and developed high-performing sales teams through education, recruiting top talent, growth, sales enablement and flawless execution.✔ Designed effective sales strategies that enabled the sales organization to consistently achieve 8%-10% year-over-year sales and profit growth.✔ Created a positive brand experience, servicing 11,000+ retail locations and over 30,000 sales associates.✔ Recruited and developed more than 75 outside sales representatives and managers, resulting in over 35 being promoted over the past two years.✔ Continuously improved the intensive sales training program with on-going learning opportunities for the company’s new and existing sales professionals. Included an aggressive growth plan with on-boarding, individual development plans and a 6-month mentorship program. ✔ Optimized sales territories and representatives using a detailed analytical approach focused on KPIs, customer expectations and industry benchmarks. Delivered a 21% increase in productivity that yielded $2.1 million in SG&A savings.

Doraville, Ga, Us

► Highlights of Accomplishments: ✔ Developed “Beautyrest Way” a world-class sales training curriculum from the ground up, along with sales enablement tools and processes to build the sales force of the future. Curriculum focused on the following:- Product knowledge, selling skills, P&L management, deal or no deal analysis, negotiation and leadership skills to enhance the teams’ sales effectiveness, profitability and to drive consistency throughout the organization.✔ Created and launched 90-day on-boarding programs for all levels of the sales organization. ✔ Led 50 new representatives and 20 newly promoted reps and managers through the program while boosting productivity.✔ Transformed the culture and mindset of individual thinking to thinking as a team by shaping a learning environment focused on people development, process and consistency that drove positive sales and profits.✔ Piloted a robust succession planning tool that included the nine-box process, individual development plans and one-on-one coaching and mentoring.

Atlanta, Ga, Us

► Highlights of Accomplishments: ✔ Consistently Ranked in the top 10% of the region.✔ Played a vital role in sales enablement, coaching and developing the sales team. ✔ Secured over 23 new accounts and raised the annualized volume to more than $3.4 million.✔ Raised average ticket by over 20% through strategic merchandising, advertising and sales training.

Atlanta, Ga, Us

► Highlights of Accomplishments: ✔ Honored as Three-time Sales Representative of the month.✔ Delivered 9% growth in top-line sales through a fact-base value proposition to all existing partners that focused on driving traffic by 5%, increasing sales ticket by 12% and conversion by 6%.✔ Heightened established account base by 11%; surpassed sales and profit levels.

Us

Oversaw two $6 Million stores, 50 associates, hiring, training and development. Provided excellent customer service, associate and vendor relations as well as overall store performance.► Highlights of Accomplishments: ✔ Exceeded sales plan by 23% in 2000 and 2001✔ Level “2” performer from 1998 – 2001 (1-best, 5-worst)✔ Successfully trained managerial candidates

B.A., Business

Undergrad Studies, Business